•Develop and Implement growth strategies to expand market reach and revenue.•Collaborate with strategic partners (distributors,retailers,third parties) to leverage complementary capabilities to reach, maintain and improve client performance.•Work closely with sales teams and other departments to qualify leads, provide support during sales cycles and successfully close deals.•Delivery presentations to prospective clients to showcase company capabilities and value proposition.•Analyze industry trends, competitor landscape and customer needs to identify new business opportunities.•Coordinate with company executives and sales & marketing professionals to review current market trends in order to propose new business ideas that could significantly improve revenue margins.•Responsible of expanding VPA's brands presence and revenue streams throughout the northeast region.•Understanding the needs of existing customers and how the company's products and services align with their goals.•Conduct market visits to personally connect with decision makers in order to listen to their needs, collect any feedbacks and eventually come out with a proper solution.

We are specialized on providing business development services for organic consumer packaged goods (CPG/beverages/food/brands). We manage and direct field operations for the sales, merchandising, marketing, product demonstration, customer relationship management (CRM) and the strategic brand management activities that are essential for any brand's success at retail level. We are currently located in Newark, NJ and covering the NYC and LA areas, Services can be provided at corporate chain and private owned/independent retailers.

•Managed and directed field sales operations for the Recess brand, overseeing Manhattan, Bronx and westchester Areas.•Managed costumer relationship, working hand by hand with distributors and their clients to guarantee brand success.•Analyzed market data to identify trends, opportunities and competitor activity to develop effective sales strategies for the territory.•Successfully managed over 800+ accounts, monitoring sales performance against targets, making the precise and strategic adjustments needed for a brand to stand out competition.•Monitored (KPIs) key performers indicators to identify potential threats or opportunities.•Managed and collaborated with a sales team with over 40 individuals, sales reps, area sales managers and merchandisers.

-Develop Business for the Non alcoholic division in the metro NYC area.-increase volume of distribution for non-alcoholic beverages.-Responsible for the NA portfolio's success at on premises and off premises accounts.-build and maintain NYC/WOD business relationships with chain and independent retailers.-direct and manage all processes related with the sales and distribution of AB Non alcoholic beverages in the new York area.-secure the execution of corporate mandates at store level.-increase NA beverages profitability.- identify potential business opportunities.-work closely along managers, staff and business owners to ensure we are providing them with the most efficient service. -educate stores team members about the uniqueness of anheuser-Busch's premium NA portfolio.

•Develop Business for Anheuser-Busch, wholesaler operation division(WOD) in Jersey city,NJ. Working with the Non-alcoholic brands' portfolio at chain and independent retailers.•Responsible for all Non alcoholic beverages sold within Hudson and Essex county in NJ.•pioneered execution of mandatory corporate placements at Walmarts, targets and Walgreens corporate chains. •present products and activate new independents/chain retailers.•pilot and activate sales routes. •utilize strategies to create brand awareness at chain and independent retailers. •increase dry and cold presence of products within convenience stores. •increase sales applying sales strategies required by market.•represent the brands at food/beverage trade shows.•manage and direction Reps/Merchandisers. •secure execution of corporate mandates. •identity new business opportunities within my designated territory.•interpret and follow corporate sales programs and discounts promotions.•increase brand’s (POD) points of distribution.•improve and maintain business relationships. •provide professional customer service.•obtain and analyze consumer feedback in order to increase the brand’s success.•increase profitability of Non alcoholic brands.•direct Introduction,execution,sales,marketing and merchandising of chain and independent retailers.

• Helped to facilitate the transition of business from small distributor (DSD) to massive wholesaler distribution AB – WOD.• Introduced new products to retailers in the Metro NYC-CT-NJ-LI area. • Attended and completed AB – KAM school certification program to strengthen my performance and increase knowledge of my role.• Attended and completed the Business Insights and Negotiation course. • helped with the introduction process Hiball/Alta Palla with Union Beer Dist. within 80 accounts - craft beer delis throughout Brooklyn.• Leaded introduction process of (2skus) Hiball energy waters into 109 retail accounts (Duane Reade) throughout NYC• was able to successfully maintain sales at Whole food markets NE (45 accounts) throughout all transition process.

Sales manager -northeast Region•successfully increased Distribuidor’s sales performance. •responsible for all cases sold within my designated territory.•trained and Developed sales representatives and Merchandisers under my supervision.•solved any issues involving the company or distributor.•built, maintained and improved business relationship. •responsible for product introduction.•identified business opportunities.•managed promotions executions and demonstrations of products.•represented the company at top natural trade-shows.•maintained incremental of sales.

• Responsible for the majority of cases sold out of the Elmsford DPS Warehouse (Upper Manhattan, Bronx, Yonkers, Westchester, and White Plains NY). • Managed all key and independent accounts within my designated area. • Helped to build the Vita Coco in the NYC metro area. • Responsible of selling and building up promotional displays. • Managed merchandisers.• secured and incremented spacing at cold/dry shelf placements.

• Responsible for stocking all products sold in the West and East Midtown Manhattan. • set up displays. • Build and maintain customer relations throughout different stores. • Represent the brand at top promotion events. • Follow set outline and prepare corporate sets in all key accounts indicated by my supervisor, (Sales Area Manager).