I am the CEO and Co-Founder of GroovinAds, a leading Programmatic Ecosystem that empowers advertisers with cutting-edge AI-driven solutions. GroovinAds combines the power of Dynamic Creative Optimization (DCO) and our own Demand-Side Platform (DSP) to drive impactful campaigns across Display, Retail Media, CTV, and programmatic Digital Out-of-Home (pDOOH) channels. With our proprietary “Dynamic Banners” and “Dynamic Video Ads,” we deliver data-driven, personalized ad experiences that enable brands to reach their full potential.With over two decades of experience in online marketing, I’ve had the privilege to lead transformative projects for some of Latin America’s most influential digital companies. My expertise spans Search Engine Optimization (SEO), Search Engine Marketing, Affiliate Marketing, Traffic Analysis, Conversion Optimization, and my particular passion: Display Advertising.I’ve also contributed to the industry as a pioneer of SEO in Latin America and have been a speaker at numerous high-profile events, including IIT, SES Latino, LaRedInnova, and AdTech. My dedication to e-commerce has led me to serve as a former Director at CACE (Argentine Chamber of E-Commerce) and as a Martech partner at AA (Agencias Argentinas), where I continue to advise on e-marketing.In my free time, I’m a passionate composer and an enthusiastic pianist.