Francis T. Email & Phone Number

It takes a village. The Mia app helps new parents build and mobilize community.

Atlanta, Ga, Us

Atlanta, Ga, Us

- Led product management and development, completing MVP in six months with a team of three- Recruited and led effective teams for UI/UX design, development, user testing, and customer journey - Created intimate and educational customer relationships, including NCAA, Syracuse University, COX Enterprises, Boy Scouts of America, Habitat for Humanity, Cincinnati International Airport, Georgia Tech - Led all primary market research, user behavior, and A/B testing- Created highly useful product with organic customer engagement peaking at 82 multi-channel campaigns designed in a one week period by a single customer- Delivered company vision as primary evangelist, successfully accepted to OCEAN Accelerator (5% acceptance rate) and Techstars (1-2% acceptance rate)- Successful incremental increase of product pricing from $19/mo to $250/mo within five months- Validated early product/market fit, with nine of our last 12 company deals pre-paying for the year

Boutique brand marketing agency offering strategy, brand, content, design, and development- Provided comprehensive positioning, branding, messaging, and marcom strategy- Oversaw and directed full-service team in copywriting, design, development, SEO, and app development- Managed project workflow, capacity, team collaboration, and vendors - Conducted and interpreted end user market research, resulting in strategic and actionable target personas- Applied lean startup principles to the development of a unique e-commerce web application, simplifying the purchase of complex network testing solutions. Client served Cisco, Nokia, Oracle, Lockheed, and Intel

Arlington, Va, Us

The world’s largest anti-slavery organization with 23 global offices- Served as “air traffic controller” between stakeholders and creatives ensuring on-time execution- Solved internal bottleneck with innovative workflow, improving cross-team collaboration, creative capacity, and interpersonal relationships- Rebuilt and modernized organization’s website as part of a three-person team tackling brand, UX, visuals, and content. Managed developers, designers, vendors, and internal stakeholders - Mobilized internal champions and led crossfunctional team of four to bring to life a custom asset management web app, classifying over one million photo and video assets to supercharge marcom efforts - Org-wide rollout and training of new project and asset management software affecting 500+ employees- Directed successful launch of CEO's TED Talk as project management lead; 200k views on first day

Arlington, Va, Us

- Led organization’s relationship marketing program development- Assigned to six-person team for creation of organization’s first peer-to-peer fundraising platform, including strategy, branding, site development, QA, and roll out

Yearly regional event sending out 1,500 church volunteers to serve the San Francisco Bay Area- Directed marketing for multi-city program, achieved 5,300 hours of service over two days, spanning 75 community projects - Implemented marketing plan targeting increased volunteer commitment; obtained 50% growth - Secured front page story in The Daily Journal – daily Silicon Valley readership of 76,500

Foster City, Ca, Us

- Creatively promoted organization during start-up phase; grew 300% to 260 members in 18 months- Mobilized and managed 300 volunteers for service over the course of two years- Established and popularized brand identity; managed digital and social media platforms: website, social media, blog, print publications

Broadband and telecommunications company - Launched Searchlight, the Expedia.com for broadband services, allowing residential and businesses to search, compare, and easily purchase ISP, VOIP, and digital services for their locations- Led product development spanning content, design, development, and QA- Executed integrated marketing campaigns: video, web, peer-to-peer/direct sales, and print marketing- Recruited and led a sales team of over 100; led trainings on effective sales and marketing techniques