Francita V. Williams Email & Phone Number

Thriving in guiding dynamic teams to develop innovative and impactful strategies that drive brand growth and engagement. Comprised of talented creative strategists, designers, and copywriters, we collaborate seamlessly with cross-functional teams to align our creative efforts with business objectives.Driving creative innovation and excellence by conducting market research, analyzing trends and competitive landscapes, and overseeing the implementation of brand positioning and messaging across all channels.Fostering an environment where creativity and business acumen converge, enabling my teams to deliver exceptional work that resonates with our audiences and propels our brands forward.

Continuously nurture and strengthen relationships with our dedicated members, stakeholders, and partners, ensuring the growth of a vibrant and supportive community of advertising professionals.Continued Guidance: Provide ongoing leadership and guidance to the board of directors, committees, and volunteers, ensuring the organization's effective functioning and alignment with its mission and vision.In-depth Insight: Leverage insights and deep understanding gained during my tenure as President to support the organization's continued progress and prosperity.Led and fostered a closer relationship between AAF Orlando and Ad 2 Orlando, promoting collaboration and synergy between the two organizations.

Overseeing the operations and initiatives of AAF Orlando, including the development and implementation of programs and activities that support the organization's goals and objectives.Building and maintaining solid relationships with members, stakeholders, and partners to foster a vibrant and supportive community of advertising professionals.Providing leadership and guidance to the board of directors, committees, and volunteers to ensure the effective functioning of the organization and the achievement of its mission and vision.

Represent the next generation of talent in the advertising industry and provide a current perspective on the industry experience.Equip students and early-career professionals with the necessary tools to succeed in the ad industry, including preparing them for the transition into the workforce.Foster diverse talent and showcase relevant content, promoting inclusiveness and diversity in the industry. Build connections and provide networking opportunities for junior talent while also promoting wellness and self-care.

Leads the development and implementation of initiatives aimed at promoting diversity, equity, and inclusion within District 4 of the American Advertising Federation (AAF).Works closely with local federations to guide them in supporting diversity and inclusivity within their chapters.Organizes workshops, events, and programs to increase awareness and understanding of the benefits of diversity in the advertising industry.

Provided leadership and guidance to Ad 2 Orlando members to further their careers and sharpen their skills in the advertising industry.Led and directed Ad 2 Orlando initiatives, events, and programs to cultivate a supportive network and community within the advertising industry.Fostered the core values of the American Advertising Federation to support the professional development and growth of Ad 2 Orlando members.

Orlando, Florida, United States

Manage teams comprised of tech-savvy digital marketers, web developers, and creative designers, to clever wordsmiths and everything in between who work tirelessly to create ferocious solutions for the brand online. Designzillias is the most ferocious digital marketing agency in Orlando is ready to work with you and sink our teeth into a marketing strategy that revolves around one goal: maximizing your brand’s ROI.

Oversaw various teams totaling 37 employees, including Enterprise Systems, Technology Infrastructure, Information Systems Security, Audio Visual Systems, Process Improvement & Institutional Research, Strategic Innovation and Digital Education, and Production Studio.Through the migration of legacy systems to cloud-based solutions, mitigated operational costs and increased accessibility for remote employees. As well as integrated systems and automated manual processes, improving collaboration and communication between departments. Additionally, supported cyber security assessments and established a cyber security awareness program while implementing a new audio-visual system, designing comprehensive data management solutions, and leading the development of a technology roadmap aligned with the college's strategic goals.

Oversaw various teams totaling 19 employees, including Enterprise Systems, Technology Infrastructure, Information Systems Security, and Audio Visual Systems. Successfully led cross-functional teams in delivering multiple high-quality projects on time and within budget. Through effective project planning, monitoring, and real-time adjustments, ensured project success and minimized delays, resulting in a reduction in project delays. Additionally, conducted thorough risk assessments, identified and resolved project issues, and developed contingency plans that reduced overall risk and minimized project disruptions.

Led the redesign of main websites, resulting in increased user engagement and improved search engine optimization. Developed and executed comprehensive digital marketing strategies, resulting in increased website traffic and conversion rates.Created and managed successful multi-channel marketing campaigns that increased brand awareness, and coordinated cross-functional teams to ensure seamless integration of marketing and branding efforts.Collaborated with stakeholders to deliver solutions that met their objectives, and managed contracted agencies in the research, design, and testing process for website redesign and intranet implementation.

Leesburg, Fl

Improved website architecture and conducted staff training on website editing and ADA accessibility, resulting in increased user engagement, reduced maintenance requests, and increased website updates by non-technical staff. Resolved website bugs led to improved functionality and decreased user complaints while adhering to design documentation and maintaining a consistent look and feel.

Leesburg, Fl

I collaborated with the lead graphic designer to produce successful print and email marketing campaigns, resulting in increased event attendance. Designed and produced a highly effective graduation campaign for over 200 graduates, resulting in a 12% increase in graduation hashtag usage for Lake-Sumter State College.

Managed the day-to-day operations of the business, networking to acquire new clients, developing proposals and contracts, as well as creating unique and effective designs for a diverse range of clients. This involved collaborating with clients to understand their needs, developing concepts, and delivering high-quality designs across various mediums. In addition, remaining current with industry developments and software advancements, ensuring my designs were innovative and effective.

Orlando, Florida Area

Provided creative design solutions for a variety of clients, including small businesses, start-ups, and non-profit organizations. Developing visual concepts, creating graphics and layouts for print and digital media, collaborating with clients to understand their specific design needs and preferences, and delivering high-quality design work within established timelines and budgets.

Oversaw the overall visual aesthetic of the publication, selecting and editing artwork, collaborating with writers and editors to ensure cohesive design and layout of the magazine, managing a team of designers and delegating tasks, and adhering to production timelines and budgets.

Collaborated on a pro bono campaign for the non-profit organization, Save the Manatee Club. We created cross-platform content for social media, blogs, articles, and print media packets to solidify the brand's story and visual identity while creating empathy with the target audience. Our advertising efforts resulted in a 31% increase in manatee adoptions and an 18% increase in revenue from 2014, with a total of 1,991,284 impressions.

Responsible for the activities and operations of the club, managing a team of officers, organizing and promoting club events, and fostering a collaborative and inclusive environment for members. Worked with members to develop digital media projects such as videos, and social media campaigns. As the primary representative of the club, I also collaborated with other student organizations and faculty to ensure that the club's activities aligned with the goals and values of the university.