Franck Fernier

Franck Fernier Email and Phone Number

Head of Merchandising @ Olympique Lyonnais Groupe
Lyon, FR
Franck Fernier's Location
Lyon, Auvergne-Rhône-Alpes, France, France
Franck Fernier's Contact Details

Franck Fernier work email

Franck Fernier personal email

About Franck Fernier

I am an experienced Marketing Manager with 10+ years experience in: - Product management- Brand strategy & innovation- Communication / Go to market- Retail- Sport, Electronics, Textile, Medical industry

Franck Fernier's Current Company Details
Olympique Lyonnais Groupe

Olympique Lyonnais Groupe

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Head of Merchandising
Lyon, FR
Employees:
866
Franck Fernier Work Experience Details
  • Olympique Lyonnais Groupe
    Head Of Merchandising
    Olympique Lyonnais Groupe
    Lyon, Fr
  • Olympique Lyonnais Groupe
    Chef De Groupe Produits - Head Of Product & Licensing
    Olympique Lyonnais Groupe May 2022 - Present
    En charge de l'activité produits merchandising de l'Olympique Lyonnais & OL Groupe (gammes marque propre OL, OL x adidas, LDLC Asvel, collaborations...) et des licences.
  • Francus
    Founder
    Francus Sep 2018 - Present
    Création d'une marque de vêtements de sport éco-conçus, performants, stylés et polyvalentsStratégie de marque : Histoire, ADN, PositionnementStratégie produits :- Etude de marché, analyse concurrentielle, tendances marché- Gestion du sourcing & design - Gestion du développement produits directement avec les partenaires (ateliers & fournisseurs)Stratégie prixStratégie communication et GTM
  • Samsung Electronics
    Category Manager
    Samsung Electronics Sep 2017 - Aug 2018
    London, Royaume-Uni
    Product Strategy- Manage the Product Roadmap of the Wearables category - Analyse monthly sell-out figures to determine direction for the Wearables category- Provide scenario planning that will guide decision making - Provide information that will guide channelisation, product lifecycle management and investment decisions in the Wearables categoryMarket Strategy- Work with the Channel Marketing and brand teams to ensure that consumer targets and activity are aligned- Set the £RRP of Wearables products to ensure the product range is competitive for the target market- Set the direction for segmentation of Wearables products in the UK- Ensure that monthly, quarterly and yearly targets for volume, revenue and sell-out are met- Provide recommendations on a monthly promotional plan that will guide the commercial teams priorities in terms of sell-in. Review and react to competitor strategy, communicating insights and actions to both UK and Korean HQProposition- Work with the Supply Chain Management, Finance, Marketing and Commercial teams to develop an overall Wearables Value propositionForecasting- Contribute to the development of the quarterly and yearly volume, value and margin plan - Work with the commercial sales team to ensure that any variation to plan is managed and communicatedLaunch- Contribute to the development of the launch plan for new product- Lead and manage the launch process for new products
  • Babolat
    Global Marketing Manager
    Babolat Jun 2014 - Aug 2017
    Région De Lyon, France
    Responsible for the Padel product & communication strategy (shoes,racquets, bags, balls...) in collaboration with many stakeholders and teams : Sport marketing, R&D, purchase, sales, designers, communication, trade marketing, players, export, finance, top management, supply chain, external agencies...Product & Marketing Strategy- Create the marketing strategy and deliver a 3 year product portfolio strategy - Create a brand platform- Collaborate to the construction of the global Padel brand strategy (BP, P&L, partnerships, ...).- Analyze and understand market trends and customer needs Product Roadmap/ Life Cycle Management- Develop and manage the product roadmap throughout the lifecycle from conception to retirement - Performing sales, trend, and profitability analysis.Product Innovation/Definition - Through an understanding of customer needs, the competitive landscape and market trends, propose product innovations, as well as requirements for enhancements to existing products/services - Guide product development project throughout the build/launch process to ensure delivery of the right product to market, within the agreed timescales Product Pricing Strategy - Define a pricing strategy for the productCommunication & Go-to-Market strategy- Responsible for building and implementing the communication strategy (manage budgets, briefs, external creative agencies)- Elaborate & develop plans for launches, communication, promotional support and selling tools.- Support Sales forces with a clear product value proposition and training
  • Babolat
    Senior Product Manager
    Babolat Dec 2011 - Aug 2017
    Région De Lyon, France
    In charge of Tennis strings & Tennis balls categories.The Babolat French Open Ball is the official tournament ball for Roland Garros. 2016 marks the first time the balls used during the tournament were co-branded with Roland-Garros and Babolat logos.Product Strategy- Create and deliver a 3 year product portfolio strategy - Analyze and understand market trends and customer needs Product Roadmap/ Life Cycle Management- Product range management. (full product lifecycle from concept to implementation and post-launch analysis)- Performing sales, trend, and profitability analysisProduct Innovation/Definition - Through an understanding of customer needs, the competitive landscape and market trends, propose product innovations, as well as requirements for enhancements to existing products/services - Define product functional requirements - Guide product development project throughout the build/launch process to ensure delivery of the right product to market, within the agreed timescales Product Pricing Strategy - Define a pricing strategy for the productCommunication & Go-to-Market strategy- Elaborate & develop plans for launches, communication, promotional support and selling tools.- Support Sales forces with a clear product value proposition and training - Work closely with Communication team / PR external agencies / Trade marketing Team to deliver consumer communication (Advertising development, PR...)
  • Thuasne
    Global Marketing Manager
    Thuasne Jan 2009 - Nov 2011
    Région De Saint-Étienne, France
    Responsible for the global Thuane Sport & Hospital product & communication strategy (sports bras, protective sports & hospitals products)Product Strategy- Create and deliver a 3 year product portfolio strategy - Analyze and understand market trends and customer needs Product Roadmap/ Life Cycle Management- Product range management (full product lifecycle from concept to implementation and post-launch analysis)- Performing sales, trend, and profitability analysisProduct Innovation/Definition - Through an understanding of customer needs, the competitive landscape and market trends, propose product innovations, as well as requirements for enhancements to existing products/services - Define product functional requirements - Guide product development project throughout the build/launch process to ensure delivery of the right product to market, within the agreed timescales Product Pricing Strategy - Define a pricing strategy for the productCommunication & Go-to-Market strategy- Responsible for building and implementing the communication strategy - Elaborate & develop plans for launches, communication, promotional support and selling tools- Support Sales forces with a clear product value proposition and training - Manage the EMEA Exhibition (Ispo Munich/ Marathon de Paris) organization
  • The Coca-Cola Company
    Sales Representative Powerade (Internship)
    The Coca-Cola Company Apr 2008 - Jul 2008
    Région De Lyon, France
    - Referencing the Powerade range inside sports venues- Prospecting new clients- Negotiation & Customer follow-up- Implementation of the communication strategy
  • Gap Inc./Gap
    Retail Sales Assistant
    Gap Inc./Gap Jan 2007 - Aug 2007
    London, Royaume-Uni (Oxford Street Flagship)
    - Welcome and advise customers, meeting each customer's needs.- Ensure the products are well laid out and presented.- Handle payments.- Shop floor replenishment.
  • Decathlon International
    Retail Sales Assistant
    Decathlon International Oct 2006 - Dec 2006
    London, Royaume-Uni
    - Welcome and advise our sporty customers, meeting each customer's needs.- Ensure the products are well laid out and presented.- Make sure the right stock is available for our customers.

Franck Fernier Skills

Marketing Sport Communication Marketing Vente Merchandising

Franck Fernier Education Details

  • Ufrstaps Lyon
    Ufrstaps Lyon
    Marketing/Marketing Management, Sport Industry
  • Lycée Ampère Lyon
    Lycée Ampère Lyon

Frequently Asked Questions about Franck Fernier

What company does Franck Fernier work for?

Franck Fernier works for Olympique Lyonnais Groupe

What is Franck Fernier's role at the current company?

Franck Fernier's current role is Head of Merchandising.

What is Franck Fernier's email address?

Franck Fernier's email address is ff****@****lat.com

What schools did Franck Fernier attend?

Franck Fernier attended Ufrstaps Lyon, Lycée Ampère Lyon.

What skills is Franck Fernier known for?

Franck Fernier has skills like Marketing, Sport, Communication Marketing, Vente, Merchandising.

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