Franck Ardourel Email and Phone Number
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As a Fractional CMO, Tech Advisor and CX Consultant with over 25 years of experience in digital growth and transformation, I deliver results through innovative, customer-obsessed strategies. Grounded in thinking differently, I challenge the status quo to elevate Customer Experiences (CX) using AI technologies and data-driven insights. My expertise spans B2B SaaS, e-commerce, and global markets, where I drive impactful GTM strategies, P&L management, and ROI-focused execution. I excel in digital marketing, CX, SEO, SEM, ABM, lead generation, and content marketing, focusing relentlessly on customer satisfaction and measurable results.Throughout my career, I've embraced a Think Different mentality to scale businesses, such as growing a Fortune 500 company's revenue from $500M to $2.5B through visionary marketing initiatives and propelling SaaS startups to new heights with innovative brand strategies, lead generation, and ABM programs. I believe that true innovation comes from understanding customers, anticipating their needs, and crafting solutions that exceed expectations.A technologist at heart, I spearhead digital transformation initiatives by integrating best-in-class MarTech and AdTech stacks to deliver seamless omnichannel experiences. I empower businesses to personalize customer journeys and create operational efficiencies that drive exceptional results by utilizing real-time, data-driven insights and predictive analytics.In addition to my executive role, I am a Marketing Professor at Santa Clara University's Leavey School of Business MBA program, where I focus on CX, digital marketing, and technology. As the author of three key marketing books, I am dedicated to advancing the marketing discipline and inspiring the next generation of marketers to think boldly and prioritize the customer in every decision.
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Fractional Cmo And Cxo | Gen Ai Strategist ConsultantFranckardourelAlameda, Ca, Us
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Board Of DirectorsSolution Community Feb 2024 - PresentLewes, Delaware, UsSolution Community Inc. is a non-profit, public-benefit corporation dedicated exclusively to educational and charitable purposes. It is committed to creating positive change for a better world. Whether tackling global challenges like climate change or addressing individual needs, the platform connects people, organizations, and communities to drive meaningful results. From philanthropists to businesses, influencers to NGOs, SolutionCommunity empowers everyone to make a difference. -
Fractional Cmo, Tech Advisor & Cx ConsultantFranckardourel Oct 2017 - PresentTransitioned to consulting following DNN's acquisition by Crossover company, which prompted major management changes. Since October 2017, I have served as a Senior Consultant in Digital Transformation, Marketing, and MarTech, delivering substantial contributions across various sectors.ATMO Health (Mar. 2024 – Present)- Fractional CMO & Tech Advisor. Implementing the GTM strategy, overseeing marketing operations (i.e., SEO, SEM, ABM, PR, social media), and managing the P&L.EduZ (Mar. 2021 – Feb. 2024) - United Arab Emirates - Chief Marketing & Technology Officer. Achieved a $3 million sales milestone in the first year by launching a new B2B and Direct-to-Consumer (DTC) e-learning and EdTech platform, spearheading digital transformation and instilling a customer-centric culture across the organization.First Republic Bank (Mar. – Sep. 2021). Marketing Data Compliance Consultant. Conducted MarTech and AdTech assessments. Enhanced data governance and deployed CX standard best practices, reinforcing user consent and data privacy regulations.Thrasio (Mar. – Dec. 2021). Marketing ABM Consultant & Tech Advisor. Managed lead gen program. Achieved$12.8M in revenue and a 20x ROI, influencing 41.5% of total company sales.HP (Jan. – Oct. 2021). Marketing ABM Consultant. Conducted digital transformation, auditing, and optimizing the MarTech stack and executed and performed ABM campaigns across markets.Amazon (Mar. - Feb. 2021) - Chief Staff Marketing Consultant. Managed global workforce program across North America, the Middle East, and APAC. Recruited thousands of workers monthly to support 40% growth. Established agile talent supply chains. Enhanced AdTech and scaled media spending while cutting costs by 25%.Wells Fargo (Oct. 2017 – Feb. 2020) - Marketing Automation & personalization Consultant. Implemented CX personalization programs and optimized MarTech and AdTech stacks to support omnichannel strategy, increasing brand loyalty and +22% sales. -
Faculty Adjunct Professor Of MarketingSanta Clara University Leavey School Of Business Mar 2020 - PresentSanta Clara, California, UsI am passionate about nurturing the next generation of marketing leaders. With industry experience and a deep understanding of contemporary marketing trends, I guide undergraduate and MBA students through a comprehensive curriculum encompassing Marketing Strategy, Advertising Management, E-Commerce, Search Engine Optimization, Social Media Marketing, and Digital Advertising. My classes are designed to be immersive and hands-on, equipping students with the practical skills and strategic mindset to thrive in the ever-evolving marketing landscape. I take pride in fostering an engaging learning environment that encourages critical thinking, creativity, and a data-driven approach to problem-solving, ultimately empowering my students to become trailblazers in their respective marketing careers. -
Chief Marketing & Martech OfficerDnn Corp. Mar 2015 - Sep 2017San Mateo, Ca, UsAchieved a remarkable $20 million sales growth (+20%) within two-year, selling SaaS software solution, a CaaS application tailored for the B2B market, through the implementation of a strategic Go-To-Market (GTM) approach. Directed the oversight of a $1.5 million budget, while successfully recruiting and leading a team of 5 full-time equivalents. Initiated and managed lead generation ad campaigns utilizing SEO, PPC, and social media channels, complemented by the implementation of effective Account-Based Marketing (ABM) programs. Resulted in a substantial increase in digital conversions from 1.8% to 4.5%. Pioneered the integration of AI-ML technology to develop and implement a lead scoring model based, enhancing sales performance and optimizing media spend scalability. Implemented a comprehensive content marketing strategy. Held accountability for P&L management and sales forecasting. Successfully deployed a MarTech stack, incorporating Salesforce, and Bizible -
Head Of Growth & Marketing ConsultantUdacity Jan 2014 - Feb 2015Mountain View, California, UsTransitioned to consulting after legislative changes in gun replication significantly impacted business operations at Airsoft Megastore, necessitating cost restructuring.Strategically defined and executed the GTM strategy, resulting in a +20% increase in lead conversion, + 100% growth, achieving $20 CPA and $5 ROI in 6 months. Spearheaded the development of a robust business model and established a comprehensive pricing strategy, instrumental in facilitating the company's successful raising of $35 million in Series B funding.Led a team of 3 full-time equivalents, managing an advertising budget of $500K. Implemented a refined brand positioning and enhanced the Udacity value proposition. Successfully launched lead generation campaigns focusing on social media channels and PPC, driving a noteworthy increase in digital conversions from 2.5% to 3.5%. Mapped the customer journey from awareness to purchase, optimizing the omnichannel marketing strategy. Established marketing acquisition scorecards to measure and enhance overall performance. -
Chief Marketing & Ecommerce OfficerAirsoft Megastore Jun 2013 - Dec 2013Irwindale, Ca, UsTransitioned from my role at 24 Hour Fitness following the company’s acquisition by a venture capital firm, which led to comprehensive management changes.Led the effective implementation of the eCommerce Go-To-Market (GTM) strategy, delivering monthly sales of 1.5M and a notable +22% gross margin increase (a gain of 4 percentage points) within a focused 6-month period. Redefined the marketing acquisition and retention strategy.Initiated the establishment of a new online store, leveraging the Shopify e-commerce platform. Implemented an optimized CRM-nurturing process and orchestrated a comprehensive retail promotional plan to enhance cross-selling and up-selling efforts. Provided leadership to 15 full-time equivalents, including the Customer Service team. Effectively managed P&L and sales forecasts, demonstrating a keen understanding of financial metrics. Expanded the digital footprint through strategic utilization of various media channels, including Comparison search engine websites. Pioneered the launch of the Rakuten affiliate program, along with field marketing and influencer marketing initiatives. -
Senior Director, Digital Marketing & Ecommerce24 Hour Fitness Mar 2008 - May 2013Carlsbad, Ca, UsTransitioned from my previous role at Zinio following the acquisition of the company by a new venture capital firm, which led to a comprehensive change in management.Orchestrated the digital transformation at 24 Hour Fitness, spearheading the launch of a robust GTM e-commerce strategy that culminated in the attainment of $500 million in online direct sales and the generation of 75% of total leads, and +10% conversion rate.Oversaw the construction of the e-commerce platform and successfully managed the online retail business. Directed the digital marketing acquisition strategy for 450 clubs and played a pivotal role in launching the first 24HF mobile app. Forged strategic partnerships with Facebook and Yelp to establish club social media pages. Managed the P&L and a substantial $25 million advertising budget, leading communication agencies to achieve marketing goals. Strategically recruited and led a team of 11 full-time equivalents. Efficiently managed a database of 1.8 million customers, implementing impactful email campaigns to optimize customer retention rates. -
Vice President Of Marketing & StrategyZinio Dec 2006 - Feb 2008Barcelona, Catalonia, EsMoved on from my role at Intuit after the acquisition of the Intuit Master Builder business line by Sage Intacct, which resulted in extensive management changes.Defined and executed a comprehensive GTM ABM & DTC strategy spanning the US, APAC, and EMEA markets, resulting in a +25% increase in sales, achieving $10M gross revenue in 2 years. Achieved $4 ROI in paid ads.Successfully implemented a digital marketing strategy, driving the global sale of 12,000 publications. Spearheaded the construction of the marketing technology stack and efficiently managed a database of 1.5 million subscribers, optimizing the impact of email campaigns. Executed targeted paid acquisition and retention programs for both B2B and D2C markets. Provided leadership to a dedicated team of 3 full-time equivalents and effectively managed a media budget of $2 million, reporting directly to the CEO. -
Marketing DirectorIntuit Oct 2004 - Nov 2006Mountain View, California, UsDeparted from United Airlines following the financial adjustments in benefits and compensation due to the events of September 11.Championed implementing a comprehensive digital marketing strategy, refining the brand strategy, and achieved a noteworthy increase in sales from $12 million to $18 million between in one year. Achieve +42% increase in lead gen. Led the refinement, launch, and optimization of an impactful online marketing strategy. Overhauled the website UI/UX to enhance user experience and engagement. Managed and executed online marketing campaigns with a focus on user acquisition and targeted email marketing plans. Instrumental in building and optimizing the website infrastructure, implementing the Salesforce CRM system, and shaping overall digital marketing strategies. Effectively managed a team of 2 full-time equivalents and directed an advertising budget of $2 million. -
Senior Marketing Program ManagerUnited Airlines Jun 1999 - Sep 2004Chicago, Il, UsLeft my position at GE Capital in France to pursue a dream opportunity, allowing me to relocate and continue my career in the United States.Realized significant cost savings of $1.6 million and successfully reduced inventory costs by $1 million. Applied Lean & Six Sigma management to IT projects, leading a cross-functional team of 15 FTEs. Effectively managed marketing and IT projects, consistently delivering results promptly and within budget. Executed impactful marketing campaigns and strategically implemented user acquisition and email marketing plans. -
Marketing DirectorGe Capital Mar 1997 - May 1999Norwalk, Ct, UsInnovated, revolutionized and transformed offline marketing stratagem in EMEA market. Re-defined overall direct marketing strategy. Implemented and executed customer acquisition (demand generation) and customer retention plan based on direct mails and newsletter. Restructured and aligned the marketing team to support business goals and product lines. Managed P&L and budget of $1M. Certified Black Belt Six Sigma. Achieved 25% increase in sales and reached 15% net gross margin within 2 years.
Franck Ardourel Skills
Franck Ardourel Education Details
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University Of California, BerkeleyExecutive Education -
American University School Of International ServiceMaster Degree In Computer Science
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Université Paris-SorbonneMaster Degree In Strategy Marketing
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Ipag Business SchoolGeneral
Frequently Asked Questions about Franck Ardourel
What company does Franck Ardourel work for?
Franck Ardourel works for Franckardourel
What is Franck Ardourel's role at the current company?
Franck Ardourel's current role is Fractional CMO and CXO | Gen AI Strategist Consultant.
What is Franck Ardourel's email address?
Franck Ardourel's email address is franck.ardourel@hp.com
What is Franck Ardourel's direct phone number?
Franck Ardourel's direct phone number is +165093*****
What schools did Franck Ardourel attend?
Franck Ardourel attended University Of California, Berkeley, American University School Of International Service, Université Paris-Sorbonne, Ipag Business School.
What skills is Franck Ardourel known for?
Franck Ardourel has skills like Product Marketing, Marketing Management, Mobile, Website Development, E Commerce, Social Media, Web Marketing, Salesforce.com, B2b, Online Marketing, Sales, Youtube.
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