NZI RIVER LODGES Increased production volume in the income segments 50% on total room revenue vs 2019 Occupancy increase from the last YTD to 65% Dec 2020 YTD.Hotel repositioning as a ecotourism leader.NATION ZOO OF ABIDJANManaged the RebrandingDesigned and implemented the new pricing policyincrease in revenue linked to growth in customer visits

Craft the strategies aligned with the commercial and overall business roadmaps that lead Performance, Offline, PR, Social Media and Design teams daily efforts.Prepare and manage monthly, quarterly and annual offline and online marketing budgetsMake sure we stay relevant to customers and ensure our brand message is strong and consistent across all channelsLead customers acquisition & retention efforts across traditional channels and by testing new approachesMonitor channels… Show more Craft the strategies aligned with the commercial and overall business roadmaps that lead Performance, Offline, PR, Social Media and Design teams daily efforts.Prepare and manage monthly, quarterly and annual offline and online marketing budgetsMake sure we stay relevant to customers and ensure our brand message is strong and consistent across all channelsLead customers acquisition & retention efforts across traditional channels and by testing new approachesMonitor channels performance and set kpis for each channel owner (from CRM to Paid marketing) by relying on mastery of tools such as google analytics...Consistently explore new channels and point of contact (remarketing, App engagement partners, BTL, catalogs, Influencers etc.)Align Marketing strategies to support development of categories and segmentsStay fexible to understand trends and take turn around actions when neededEnsure the marketing function remain competitive and cost efficientWork to upgrade and lead online and offline execution of all campaigns Support and help my teams to grow professionally and personally. Show less

Loyalty program project managerBranding project manager for the hotel brand 4 and 3 AZALAI HOTELS and DUNIA HOTELS.Regional prospection project leader in Morocco, Nigeria, France, Sénégal...Hotel opening manager for AZALAÏ HOTEL ABIDJAN, DUNIA HOTEL LOUMBILA. Hotel Market study manager for Burkina Faso.coordinated the celebration of 25 years of the AZALAÏ GROUP in 6 countriesDeveloped and implemented an integrated marketing strategy which contributed to 4% annual revenue… Show more Loyalty program project managerBranding project manager for the hotel brand 4 and 3 AZALAI HOTELS and DUNIA HOTELS.Regional prospection project leader in Morocco, Nigeria, France, Sénégal...Hotel opening manager for AZALAÏ HOTEL ABIDJAN, DUNIA HOTEL LOUMBILA. Hotel Market study manager for Burkina Faso.coordinated the celebration of 25 years of the AZALAÏ GROUP in 6 countriesDeveloped and implemented an integrated marketing strategy which contributed to 4% annual revenue growth over group revenueStrategic marketing:Group marketing and communication engineering and policy definitionMarketing and Communication strategy implementationAnalysis and communication on evolutions from the commercial, economic and competitive environmentEstablishment of provisional development plansManagement of the operational achievements of national and international Group campaignsOperational Marketing:Support of the relationship with the agenciesof communication and partnersEstablishment of an action plan consistent with the marketing strategyManagement of direct marketing and communication actions with customers and partnersDevelopment of advertising specificationInstitutional communication:Promoting of the brand identityWriting of communication and sales mediaMultichannel Communication: Media, Digital, EventsManagement of marketing and communication actions Of opening hotelsCoordination and control of the production teams: creation, execution, developmentBudgetary control of communication actionsMarkets and Products Marketing:Development of products and services offer Optimization of promotion, pricing and distribution and sales process. Show less

AZALAI HOTEL 24 SEPTEMBRO BISSAU- 124 ROOMS1 RESTAURANT, 5 ROOMS MEETING,Thanks to my 30% impact on the company's revenue, I was chosen to strengthen the client portfolio and reinvigorate the sales team in Bissau.Establishment of new prospecting techniques that allowed an increase of 50% of the Banquet turnover.Recruitment and training of the sales team

Conception, mise en place et suivi de la stratégie de communication du groupeAnimation des équipes marketing et commerciales (20 collaborateurs)Pilotage du branding pour la marque institutionnelle du groupe AZALAÏ, Réalisation de branding pour la marque des hôtels 4 étoiles AZALAÏ HOTELS

-Chargé des préventes de solution informatique-Déploiement de la solution SAP ERP-Configuration fonctionnelle des modules FI/CO/HR-Migration de données SAP-Formation KEY USER-Conception de démonstrations et présentations pour clients

Assistance au chef de projet dans la mise en place des partenariatsAssistance dans l’organisation pratique des évènements sponsorisésParticipation aux campagnes de communication internes et externesParticipation à la mise en œuvre des plans marketing & communication