Franck Lambert Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Formateur certifié en #ProcessCommunication, je conçois avec vous des offres de formation qui répondront à vos besoins et ceux de vos équipes.Communication, Leadership, Marque Personnelle, Corporate Culture et travail sur la Posture Professionnelle sont mes sujets de prédilection.Collaboration avec SensFutur, Credit Agricole, ContentSquare, BNP Paribas

Paris, Île-De-France, France

Conseil en transformation, marketing et communication. Secteurs Banque, Finance, Gestion d'actifs et Tech.Ecouter, reformuler, trouver des solutions, délivrer sont mes principes d'action. Grande ou petite structure, je vous accompagne dans votre effort d'alignement stratégique: équipe dirigeante, collaborateurs, clients, marché.Parce que pour être comprise votre histoire doit être la même en interne et à l'externe.Collaboration avec Eleva Capital

Paris

Oversight of central and local teams: marketing, events, digital, internal communications, corporate communications, press relations, client satisfaction surveys.Member of the various decision making bodies: Executive Committee, Sales & Relationship Management Executive Committee, Strategic Business Transformation Executive Committee, Company Engagement Executive Committee, Digital Board...Key achievements:As part of transforming the tone at the top, introduced a mix of… Show more Oversight of central and local teams: marketing, events, digital, internal communications, corporate communications, press relations, client satisfaction surveys.Member of the various decision making bodies: Executive Committee, Sales & Relationship Management Executive Committee, Strategic Business Transformation Executive Committee, Company Engagement Executive Committee, Digital Board...Key achievements:As part of transforming the tone at the top, introduced a mix of straight talk and inspirational leadership, designed and organised annual conventions for Leadership Team and Sales & Relationship Management Teams.Managed a number of crisis communication situations and changed the communications setup for staff engagement to become an integral part of the company transformation & digitalisation plan.Transformed the team to beef-up digital marketing and sales support, centrally and on the ground: key account marketing, social selling and digital analytics key components of Sales Academy. Over 100 000 followers on LinkedIn. Above average engagement rates across social and below the lines channels.As par of new client engagement program, co-created signature C-Suite client events with high value touch points and industry thought leadership. Show less

Paris Area, France

Oversight of campaigns across client segments globally: investment banks, asset managers, pension funds, insurances, official institutions. Managed a central team of 7 professionals + steered the priorities of the network of local marketing managers.Working closely with sales and product teams, developed 360°/multi channel marketing strategy using brand content to shorten conversion funnel and generate leads in key buying centres.

Global marketing responsability for 2 client lines: investment banks & international corporates.Working with product and client lines teams, produced the 1st integrated marketing and communication plans with key metrics around paid, owned and earned media: brand content, press releases, industry sponsorship, client events, product marketing...Working closely with Public Affairs and Product Management, delivered BNP Paribas 1st white paper on MiFID I impact on market infrastructures… Show more Global marketing responsability for 2 client lines: investment banks & international corporates.Working with product and client lines teams, produced the 1st integrated marketing and communication plans with key metrics around paid, owned and earned media: brand content, press releases, industry sponsorship, client events, product marketing...Working closely with Public Affairs and Product Management, delivered BNP Paribas 1st white paper on MiFID I impact on market infrastructures and post trade. Commanded by senior management for quality of insight and promotion results well above initial expectations. Show less

Paris

Built the 1st community of marketing professionals from BNP Paribas.Organised twice the Annual Marketing Seminar gathering 100+ top marketing and communications professionals from the bank globally.

Paris Area, France

GL Trade - now FIS.Coordinated & managed strategic marketing projects as part of a series of corporate acquisitions.Scope of responsibilities included coordinating the global marketing & communication plan, advertising campaigns, industry events sponsorship, ad-hoc market research & competitive analysis, revamp of pricing strategy.

Paris Area, France

GL Trade / Euronext - now FISEuropean & APAC leader of trading & order management platforms for brokers and investment banks.In charge of 2 solution ranges: data information services and order routing platform. Responsibilities included product packaging & positioning, pricing, marketing plan, sales & pre-sales training, pitching to pilot clients.

London, United Kingdom

Inlumen - now MarketWatchWhite-label financial information services for listed corporates and operators of information websites.Product management: adapted US product (news feeds, interactive securities charts, mini apps, alerting features) to French & UK markets. Negotiated technology partnership with Nextenso (ex Alcatel) for real time WAP alerting.Sales support: acted as pre-sales specialist (product demo, prototyping, proposals) for 5 sales people.

Newton, Mass.

1st online marketplace bringing together home design manufacturers, consumers and designersBuilt up from scratch category referencing for manufacturers and distributors of contemporary furniture, furnishings and high-end fabric editors. Scope included US & Europe. Required extensive travelling, convincing CEOs and VP of Sales of 100+ corporations to join the network.

Mba, Finance, General

Marketing

Master'S Degree, Finance

Activities and Societies: Président CEREGE, Junior Entreprise Mention Assez Bien

Classe Préparatoire Hec

Baccalauréat, B (Economy)

Mention Bien