● Merge and accelerate Arlo, the #1 Security Camera brand in Europe (49 countries).● Transform a hardware business into a recurring revenue service one: AI & Cloud.● Engage Strategically Key Stakeholders (Board, PE Investors, Partners, CEO) ● Set a 2025 business plan with a new vision, mission, goals, where & how to win● Reduce Operating Expenses and Trade spends by 10pts of Net Revenue.● Slash customer acquisition cost by 2. Grow customer base, Increase Attachment rate.● Reinvent marketing acquisition. Turn-around CX & Customer Care: NPS +10pts● Lead Management Team (Finance, Marketing, Sales, Operations, IT, Legal, HR)● Build a start-up and data-driven culture. Team Scale up: from 38 to 80 staff.👉RESULTS: Carve out, integrate, and develop a new company acquisition, Arlo within Verisure. Scale up and accelerate Recurring Revenue, Improve Gross-to-Net. Transform the Business model from Hardware to Paid Subscription. Build exponential growth in terms of Customers Portfolio. 🔗 Managing Director | General Management | Post Merger Integration | Board, Investors and CEO Relationship | Entrepreneurship | Risk Management | D2C and E-commerce Set up | Top-line and Bottom-line acceleration | Data Automation | Service & Subscription | Technology | Security | IoT | AI

● Lead Music Division "Mobile Speakers, Audio and Wearables" in EMEA & APAC (72 countries)● Set a Profitable Growth Transformation: Margin up 2 times faster than Net Revenue.● Shift P&L to a "save to reinvest" model. Cut operational costs. Gain 9 points of Gross-to-Net● Drive Revenue Growth Management Plan: Country / Channel / Category / Product Mix● Member of the Regional Executive Committee. Report to COO. Music Multi-functional Team: 33 Pax. ● Design, deploy, and execute Category growth strategy to countries and key retailers CEOs.● Increase traffic & conversion through collaboration and influencers marketing (Platform, UGC)● Partner with R&D/Engineering to define the next generation of products, and innovations.● Participate in innovation, investors & start-up program with E.P.F.L & Logitech.👉RESULTS: Accelerate 1 of the 4 Logitech ‘Growth’ categories with a focus on Gross to Net Reduction and Profitable growth to reinvest in brand building. Profit was up twice faster than Net Revenue.🔗 General Management | Global Business Management | CEO Relationship | Digital Transformation | Strategic Partnership | Top-line and Bottom-line acceleration | Business integration | Start ups

● Lead Music Division at Logitech in EMEA. Member of the EMEA executive committee.● Full P&L management & responsibility. Accelerate Top and Bottom line Growth● Inspire a regional multi-functional team. Drive Customer Centricity.● Implement digital transformation: Set up D2C and E-commerce team.● Build scalable and sustainable "proven Business model" ● Data Automation and Social media listening with the Data Scientist team● Build a Partnership with Global Business Group Music (R&D Silicon Valley)

● Lead BRAUN Business (Small Domestic Appliances) in distributor markets● Full P&L management & responsibility across 53 countries (CEEMEA, ASIA, LATAM). ● Inspire global multifunctional team : 44 persons in 5 head offices ● Turn around commercial operation via a renewal global strategy (BRAUN Wheel of Growth). ● Member of the executive committee (Global Development Markets).● Transform go-to-market from direct to indirect sales via distributor operations, build strategic partnerships with distributors CEO.● Set advanced Retail capability tools : Digitalization, Beauty consultants, Store staff. ● Streamline operations via a multi-country clustering (3 regional hubs.) ● Shift media strategy from TV to Digital: SEO, Bloggers & Social media● Orchestrate global footprint expansion with 5 newly activated countries ● Drive strategic revenue management: cost to serve reduction, pricing mix, “scramble” margin, portfolio trade up, spending optimization year to year.👉RESULTS : Transformed a bleeding business on free fall, stabilized and fixed profit on Year 1, put the business back to solid profitable growth on Y2, Y3, Y4, Y5.🔗 Global Business Management | New Country opening | Digital Transformation | Strategic Partnership | Distributor Management | Complex transformation | Go-to-market strategy | Cultural differences | Multi-functional Team Management

● Lead full legal entity of P&G Senegal Ltd. Full P&L Management● Member of the board “Grow Africa” sponsored by EMEA President● Deliver Global Revenue, Profit & Cash for full P&G portfolio in 22 countries CAGR +45%● Transform the go-to-market strategy : from 22 local importers to 3 multi country distributors ● Align 5 years strategic partnerships with CEO, COO, General Managers of distributors● Build a top down distribution expansion plan: Top countries, cities, stores, categories● Shape and nurture a dedicated multifunctional organization of 25 persons in 5 countries● Execute Marketing plans. Build Demand creation via ER, PR, TV, Print, Road shows● Pioneer new regional agency collaboration model to drive speed, agility and cost reduction● Establish government partnerships to build demand creation (Ministry of Health and Education)👉RESULTS : Redesign P&G go-to-market in Africa. Create the right long term platform to open new markets and to expand P&G Portfolio. Double Revenue and Triple Profit in 2 years. 🔗 Legal Entity Management | Managing Director | Developing Markets | Expansion Strategy | New Country opening | Board, Investors, CEO Relationship | Government relationship | Strategic Negotiation | Distributor Management | Top-line and Bottom-line acceleration | Complex transformation | Go-to-market approaches | Country road-maps | KPI-based management | Operational dashboard | Multi-functional Team Management | Multi-cultural leadership | FMCG | Fabric & Home Care | Beauty & Cosmetics | Paper & Hygiene | Battery

● Drive Sales, Profit & Cash for P&G Portfolio in Modern Trade Maghreb ● Lead Commercial strategy, Trade Terms and Strategic negotiations with International Accounts● Sign 3 years Joint Business Plans with CEO, General Manager, COO of key retailers.● Deploy category management, co-marketing campaign, merchandising project.● Lead channel expansion in Department stores, Beauty stores and Pharmacy outlets.● Manage a cross functional team : Account, Sales force, Finance, Supply, Marketing (20 Staff).● Integrate Business & Organization of Gillette & Wella. Change Management. M&A Integration.● Train customer staff from General Manager to Store Manager in Customer university. 👉RESULTS: Accelerated fastest growing channel through advanced shopper & consumer plans. Double top line & profit in less than 3 years behind Commercial strategy Reinvention and Operational excellence🔗 Commercial Strategy | Developing Markets | M&A Integration | Post-merger integration | P&L Responsibility | Operational Excellence | Strategic Negotiation | Finance & Legal Negotiation | Key Account Management | Multi-functional Team Management | Distributor Management | FMCG | Fabric & Home Care | Beauty & Cosmetics | Paper & Hygiene

● Align strategically corporate negotiations with E.Leclerc & Systeme U.● Set category management processes and 1st co-marketing campaign.● Energize team to win - sales, marketing, finance, supply, IT 13 persons.● Lead the sales district managers’ network 37 persons: commercial strategy ● Coordinate the integration of Gillette business & sales people in France. ● Train more than 80 P&G persons on negotiation skills. 👉RESULTS: Embark Independent French Customers from negotiation to brand partnerships.Fastest top line growth among customers team in 3 years. 1st ECR Efficient Consumer Response Partnership🔗 Commercial Strategy | M&A Integration | Post-merger integration | P&L Responsibility | Strategic Negotiation | Finance & Legal Negotiation | Key Account Management | Multi-functional Team Management | Fabric & Home Care | Food & Beverage | Beauty & Cosmetics | Paper & Hygiene | FMCG | B2C

● Re-engage P&G on winning fabric care strategy “back to the race” ● Lead Commercial Integration of Colgate Palmolive Laundry Brands (M&A) ● Step-change trade support behind the renewal of strategy in 2002 & 2003. ● Invent customer engaging day events to take captaincy at top 5 customers ● Deliver an outstanding launch of new category segment “liquid tabs” ● Coach key account managers with weekly meeting & customer top to top.● Facilitate partnership between P&G global business unit & P&G France. 👉RESULTS : Bring 1st P&G France category back to growth after 2 years of declined market shares.P&G Turnover +13% From 2001 to 2003. P&G Shares: from 33% to 38% +5pts.🔗 Commercial Strategy | M&A Integration | Post-merger integration | Category Management | Commercial Strategy | Portfolio and Innovation | External & Internal Communication | Coaching | Negotiation | Fabric & Home Care | FMCG | B2C

CSNE: Cooperant Service National en Entreprise BtoB ASEAN

● Drive luxury customer experience in the flagship store "Rue de la Paix" during the Sale period. ● Maximize sales (multibuy), achieve targets, and contribute to the growth.● Provide excellent customer service to our clients. ● Participate in stock management and maintain the floor display area and merchandise.