Franck Rivière Email & Phone Number

Monaco-Ville, Monaco, MC

Parma, Emilia Romagna, IT

• Actively manage the distribution network in both regions (APAC and DACH) to set them up for success and become high performing hubs.
• Define the winning strategies and execute the respective action plans with the multi functional team both at the HQ and in the markets to reach our goals.

Parma, Emilia Romagna, IT

• Actively manage the distribution network
• Define the winning strategies and execute the respective action plans with the multi functional team both at the HQ and in the markets to reach our goals.
• UK & Ireland specifics: Manage team and P&L of the local affiliate

Cincinnati, Ohio, US

• Shared the concept Salon Development Program (SDP) in North America for reapplication
• Reviewed and approved commercial strategy for the Sebastian relaunch in Asia
• Designed Global Customer Business Development Resource Book for the leverage campaign post Sebastian launch

Cincinnati, Ohio, US

• Led the Sales, Pricing & Distribution Strategy for the Luxury Brands (Sassoon, Sebastian, SP)
• Qualified the Success Model of our Selective Distribution, implemented the Salon Development Program
• Designed the „Scorecards“ to ensure the implementation of the strategy and Business Model
• Developed the „Sales Bibles“ to equip the sales force for key initiatives
• Designed and led trainings on „Conceptual Selling” to build sales force capability
• Analyzed and recommended best sales force set up in EMEA

Cincinnati, Ohio, US

• Led salon exclusive Care (Lifetex) and Styling (High Hair, Performance) brands in EMEA (25 countries) with a team responsibility of 2 Assistant Brand Managers during a challenging transition process from Wella to P&G
• Led the European Lifetex Relaunch Go To Market in a multifunctional team
• Successful Lifetex Phase–In Phase-Out Management prior to the Relaunch
• Drove out non adding value costs via SKU management & complexity reduction with Lifetex Relaunch
• Qualified the Care and Styling Initiative Master Plan for 06/07
• Consumer Pull: analyzed end consumer advertising learnings, identified key learning markets and qualified pilot initiatives to define consumer strategy

Cincinnati, Ohio, US

• Coordinated the implementation of the international marketing plan with the 11 affiliates
• Enforced corporate identity on product and packaging design, printed media design and digital
• Adapted and implemented marketing concepts and initiatives in the region in the context of launches, relaunches and line extensions
• Developed and coordinated OTC/ Trade Marketing measures to drive synergies and consistency
• Ensured Best Practice Sharing across Western Europe
• Organized and presented at regional workshops and conferences

Cincinnati, Ohio, US

• Far East Project: built up from scratch and managed a promotional item supplier network in Asia to cut down on cost thanks to a direct procurement
• Quickplace Project: set up the Purchasing Homepage in the Internet to speed up the communication on promotional activities between Head Office and foreign affiliates and generate synergies with 400 marketing colleagues.
• Daily work: purchased promotional materials and negotiated Cross Promotions/ Co-Branding campaigns to support marketing activities

New York, NY, US

Placement providing insights of how an advertising agency works

Paris, France, FR

• Liased with the advertising agency and the Mailing House, certified promotional materials
• Epilepsy market monitoring: script, cash, generic situation, therapeutic dynamic
• Field activity: went on field visits with representatives and manned Sanofi exhibition stand
• Organized conferences in liaison with sales force and organisers
• Data analysis for the 1 year Operational Plan and of the Long Range Plan
• Promotional activity: mailing activity, media planning, competition organization, PR activity

Master Of Science - Ms, Finance - Private Banking & International Wealth Management

Marketing & Sales

Certificate Program, International Business And Trade

Education record