In close with the General Management, mission articulated around 2 main axes:Commercial development and reinforcement of the brand through the deployment of targeted actions.Main Tasks:-Management of strategic accounts (AMC, Intermarché, Carrefour)-Negotiates business plans with retailers, maintaining margins and developing turnover.-Negotiates framework agreements with business partners in the interest of my company-Contributes to the development of sales and marketing policy-Steers and monitors financial and commercial indicators, adjusts and formulates proposals for corrective action.-Coordination of marketing actions in conjunction with the communication and PR agencies: social networks, website, specialised press, books, brochures, POS material)-Cross-functional management of 17 people.Main Results:=>Increase in referencing at Carrefour with 80 products at the TAN in 2021 vs 60 products at the TAC in 2020. => Increase in turnover from €3M to €4,3M at Carrefour.=>Doubled share of voice in the press=>Launch of the ital passion Linkedln page and the Florelli web site

Main Tasks:-Managements of Eurauchan, Intermarché, Systeme U and Provera accounts.-Participates in the development of commercial strategy-Business plan and assortment referencing around the 4P.-Steering of the NIP budget, optimasation of promotional offersMain Results:=> In 2019 : Reduction of the nip budget on my accounts by 5%=>In 2020 : Referencing of 46 products within the U stores : Increase in turnover from €3M to €4,5M.=>Overall turnaround with more reference to warehouse referrals and reduction in the share of direct sales.

Reporting to the National sales Director with a broader remit: management of 1090 shops representing 40% of company's business volume and negociation with the main regional purchasing centres.Main Tasks:-Participation in the définition of commercial strategy and management of the activity through daily reporting.-Négociation, monitoring and optimisation of agreements with 10 regional centres (Leclerc, interdis, Auchan, Cora, SU, Francap)-Management of 9 travelling sales people and development of the remuneration policy.-Updating of sales support tools ( Books, Sales literature,POS...)-Participation in the "ELITE" programme at the Lustucru Sales School.Main Results:=>Since 2013, growth in my area has been stronger than the company's national average: =>+8% vs 3% in business volume =>+9% vs 6% in linear share

Reporting to the Sales Director France, management of a portfolio of 2135 shops representing 65% of the company's business volume.Main Tasks:-Deployment of the commercial strategy in the different regions.-Managing the activity by implementing reporting tools, analysing results and formalising collective and individual action plans.-Management (recruitement, training and coaching) of 10 travelling sales representatives.Main Results:=>In 2011, best zone director and best zone in the Pastacorp challenge with 8 trophies out of 10 won by my team.

Main Tasks:-Reporting to an Area Manager, management of a portfolio of 151 shops.-Monitoring of the presence of assortiments.-Optimization of product visibility and implementation of commercial actions.-Daily reporting to analyse results against sales targetsMain results:=>Best sector growth : +12% vs 4% national average=>PDL (Linear Share) + 21%=>OP (Operation objective) 110 vs 80 exceeded.

Main Tasks:-25 shops to manage-Monitoring of presence of assortiments-Optimization of merchandising and visibility of référencesMain Results:=>Achievement of 300% results by the end of 2007