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Franco Cristaldo Email & Phone Number
Creative Performance Manager
at
Rufus Social
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Creative Performance Manager
Location
Barcelona, Catalonia, Spain
Company size
Who is Franco Cristaldo? Overview
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Quick answer
Franco Cristaldo is listed as Creative Performance Manager at Rufus Social, a company with 97 employees, based in Barcelona, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for Franco Cristaldo.
Franco Cristaldo previously worked as Programatic Campaign Analyst at Smadex and Performance Marketing Specialist at Awanay. Franco Cristaldo holds Industrial Engineering, Engineering/Industrial Management from Pontificia Universidad Católica Argentina 'Santa María De Los Buenos Aires'.
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Rufus Social
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Profile bio
About Franco Cristaldo
As a data-driven Performance Marketing professional with over 3+ years of experience across fintech and ecommerce. I thrive on managing and optimizing marketing campaigns that drive growth. My background spans key roles in Performance Marketing, Business Operations, and Contract Analysis, where I’ve successfully led cross-functional initiatives and collaborated with both local and global teams.Most recently, I’ve managed over $2.12M+ in paid media budgets, driving regional acquisition strategies, creating automated budget dashboards, and delivering insights that shaped decision-making at all levels. My experience ranges from leading performance channels across platforms like Meta, Google, TikTok, and Twitter, to executing A/B testing and conversion rate optimization that ensures every campaign maximizes ROI.With an Industrial Engineering degree and an Advanced Certification in Digital Marketing Strategies, I bring a strong analytical foundation to my work. I’m passionate about leveraging data to uncover growth opportunities, improve performance, and push boundaries in competitive markets.
Current workplace
Franco Cristaldo's current company
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Rufus Social
9 roles
Franco Cristaldo work experience
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Programatic Campaign Analyst
Current- Build, operate, and optimize programmatic ad campaigns to meet diverse client goals.
- Analyze large datasets of global user behavior to make data-driven decisions that enhance performance and company revenue.
- A/B test campaign variables using Smadex DSP, sharing insights with the team to continuously improve strategies and tools.
Nov 2024 - Present
Performance Marketing Specialist
- Conducted monthly meetings to review progress, adjust strategies as needed, and ensure alignment with the goals for Awanay and Mallmastudio d2c ecommerce.
- Managed and optimized campaigns on Meta and Google Ads platforms.
- Implemented continuous improvements based on detailed analysis and testing of audiences and ad types to maximize conversion and quality leads volume.
May 2024 - Dec 2024
Performance Marketing Sr. Analyst
- Managed $2.12M usd+ paid media budget reaching main targets, having created automated budget controls & dashboards that improved team efficiency and budget allocation.
- Led the periodic analysis of investment distribution, customer behavior, and performance in terms of acquisition and retention for Ualá a fintech unicorn.
- Prepared, launched, monitored, and analyzed maketing campaigns and A/B testing on different levels.
Jun 2023 - Nov 2024
Performance Marketing Sr. Analyst
- Strategized and executed budget and marketing strategies across multiple channels, including Meta, Google,TikTok, and Twitter Ads for Calm a d2c ecommerce startup.
- Monitored and analyzed marketing KPIs to measure campaign success and make data-driven decisions.
- Generated creative briefs working alongside the design team to improve campaigns performance and ROAS.
Jan 2023 - Jun 2023
Business Operations Jr. Manager
- Managed a sales team of 40 sales representatives and 4 team leaders for Wabi2b a b2b marketplace startup for wholesalers.
- Managed and defined the KPIs of the Asian operations and provided strategies and follow-ups to achieveprofitability and synergy with the parent company's business goals.
Jan 2022 - Jan 2023
Business Operations Jr. Manager
- Traveled to Kuala Lumpur, Malaysia’s operation to share best practices, improved the relationship with key stakeholders, and the internal tracking of key initiatives.
Jul 2022 - Oct 2022
Procurement Contract Analyst
- Automated the invoice tracking and reporting process using VBA macros, saving time and improving accuracy.
- Led proactive calls with suppliers to analyze their invoicing process limitations and find solutions to reduce the amount of rejected invoices.
Dec 2020 - Jan 2022
Revenue Managment
V&S Hostel Club S.R.L
- Managed projections, targets, and rate changes for co-living space on reservation platforms, demonstrating expertise in optimizing pricing strategies and revenue streams.
- Created impactful infographics using Adobe Illustrator to clearly present hostel, general info and activities to enjoy the city.
Jan 2016 - Feb 2018
3 education records
Franco Cristaldo education
Industrial Engineering, Engineering/Industrial Management
Advanced Certification In Digital Marketing Strategies, Marketing/Marketing Management, General
High School Diploma And International Baccalaurate Certificates
FAQ
Frequently asked questions about Franco Cristaldo
Quick answers generated from the profile data available on this page.
What company does Franco Cristaldo work for?
Franco Cristaldo works for Rufus Social.
What is Franco Cristaldo's role at Rufus Social?
Franco Cristaldo is listed as Creative Performance Manager at Rufus Social.
Where is Franco Cristaldo based?
Franco Cristaldo is based in Barcelona, Catalonia, Spain while working with Rufus Social.
What companies has Franco Cristaldo worked for?
Franco Cristaldo has worked for Rufus Social, Smadex, Awanay, Ualá, and Calm Es Simple..
How can I contact Franco Cristaldo?
You can use AeroLeads to view verified contact signals for Franco Cristaldo at Rufus Social, including work email, phone, and LinkedIn data when available.
What schools did Franco Cristaldo attend?
Franco Cristaldo holds Industrial Engineering, Engineering/Industrial Management from Pontificia Universidad Católica Argentina 'Santa María De Los Buenos Aires'.
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