• Responsible for developing sales and marketing strategies, and processes to drive growth across all business units • Develop a meritocratic culture and build a high performing team• Analyze and pursue new business opportunities with current and new partners• Led the onboarding of four new principals and portfolio expansion of current vendors

• Responsible for developing sales and marketing strategies, managing country operational expenses, lead cross-functional teams and overseeing execution to deliver revenue, market share and margin goals• Executed channel rationalization strategy and appointed new distributors which resulted to record sales for both Philippines and Indonesia.• Jumpstarted the online and omnichannel strategies in Philippines and Indonesia • Recognized as a Transformation Leader and President’s Club… Show more • Responsible for developing sales and marketing strategies, managing country operational expenses, lead cross-functional teams and overseeing execution to deliver revenue, market share and margin goals• Executed channel rationalization strategy and appointed new distributors which resulted to record sales for both Philippines and Indonesia.• Jumpstarted the online and omnichannel strategies in Philippines and Indonesia • Recognized as a Transformation Leader and President’s Club Member for Fiscal Year 2022 (ending January 2022) Show less

• Co-founded a family corporation involved in construction and property development• Responsible for managing finances, project viability assessment, creating business systems and processes• Established company policies and business strategies • Grew revenue by 2000% in the first 5 years

• Responsible for developing and executing channel strategies, ensuring collaboration between different route-to-market teams, delivering sales and profitability goals by optimizing both consumer and commercial channels• Introduced a groundbreaking online partner portal to increase reach and reseller engagement• Effectively managed the impact of the pandemic by ensuring constant people and partner engagement

• Responsible for ensuring optimal product portfolio that will deliver sales, margins and market share goals, resulting to SEA WOW recognition in 2019• Owned country P&L and ensured overall business profitability• Drove retail sales and trade marketing execution which resulted to consistent quarterly target achievement

• Responsible for optimization retail operations to improve performance and turn around the consumer business, resulting to exceeding annual targets for 5 consecutive years• Introduced enhancements to the sales forecasting process to improve business predictability• Implemented a trade marketing investment strategy to increase business share with select retailers

• Served as the link between HP and its distributors• Responsible for integrating company and distributor strategies to deliver profitable growth• Developed distribution programs to achieve multiple category objectives

• Managed inkjet printer product portfolio to cater to both consumer and commercial customers• Successfully launched new product innovations such as the fastest office printer and the first wireless desktop printer • Managed category P&L and ensured system profitability

• Responsible for consumer electronics and accessories product portfolio• Managed category P&L to ensure profitability• Developed marketing plans and executed initiatives to increase demand• Implemented channel strategies to increase account coverage through multiple distributors

• Responsible for leading team to drive optimal distribution of consumer lighting products in traditional retail stores• Rationalized distributor lineup and set up new distribution operations to drive business growth, resulting to sales leadership recognition in 2010

• Managed relationship with SM Appliance Center, the largest consumer electronics retailer in the Philippines• Ensured smooth transition of direct account management to a distribution business model

• Sold institutional televisions and participated in bids, resulting to won projects including Cebu Marriott and Hotel Intercontinental • Responsible for new business development which included the introduction of the Philips GoGear line

• Managed sales and distribution of chilled products to national key accounts through distributors• Chaired the bid process to appoint a national distributor for specialty accounts

• Championed the national sub-distribution program to increase distribution and availability• Responsible for onboarding and mentoring new channel development specialists• Split the Batangas area management into 2 distributors to increase efficiency and grow sales, resulting to the highest area business growth in 2005

• Responsible for developing and implementing localized below-the-line marketing activities• Analyzed distribution and availability reports to identify and capture opportunities for growth

• Oversaw below-the-line activities from project conceptualization to execution and progress monitoring• Managed top FMCG accounts including P&G, San Miguel, Nestlé, Universal Robina and Monde Nissin