Franco Lock Email & Phone Number

Biggleswade, England, United Kingdom

United Kingdom

Develop home audio and custom installation products in Asia, and to work with distributors in each region to further develop PMC's market share and brand awareness.

Hong Kong

Developed premium audio brand for the group, expand OEM/ODM business for smart audio and smart home products.Managed an audio R&D and marketing team and have developed a high-end pro/consumer audio brand with UK identity, pending for launching in Europe followed by Asia. Develop over 5 smart audio solutions combined with lighting and smart home features.

United Kingdom

Managed PMC's consumer audio distributors of Asia including regions of China/Hong Kong, Taiwan, West Asia, Japan, Korea, SE Asia, and Australia/NZ. Business was doubled within a 15-month period.Worked with distributors to ensure their KPIs were achieved, including but not limited to annual target, marketing spending, and reseller’s merchandising.Directed.

Hong Kong

Managed distributors to develop Bowers and Wilkins / Classe (top UK prestige audio brands) in the APAC regions and had developed a breakthrough strategy to repositioned B&W from an audiophile to a luxury consumer brand. Business expanded from the traditional audiophile to luxury market successfully.Launched wireless audio and headphone products in the.

Hong Kong

Promoted by its holding company Gold Peak Industries (Holding) Limited, I took the ownership of KEF’s business in APAC and MEA regions through the managing of distributors and direct market, covering key areas such as Australia, New Zealand, Korea, India, Thailand, Malaysia, Indonesia, UAE, and South Africa. Re-structured distribution channel by recruiting.

Hong Kong

Negotiated with food and beverage brands for distributorship and developed new products under Friesland brand. 2 brands’ distributorships were secured and 5 house brands were developed.

Hong Kong

Managed global marketing plan for Foster alcoholic beverage in Hong Kong /China, and implemented ATL and BTL activities, in which “Foster’s Grand Prix” and Ruby 7 thematic promotions had doubled the sales volume.

Hong Kong

Directed a marketing team of 6 to implement product launch campaigns, supported new products development, and conducted market research for TW beverage products in Hong Kong, China, Singapore, and Canada markets. 20 new SKU were launched and delivered an additional 30% of turnover for the whole group to support IPO of the group. TW Can coffee captured.