Franco Sierra Email & Phone Number

Franco Sierra is the president and owner of Ad Group, Inc., a full-service ad agency serving multinational brands headquartered in the greater Miami area. Since 1984, his management experience and relationships have been instrumental for trade marketing and sales efforts overseas. In 1975, Franco began his career in Milan, Italy, working with the most recognized names in the industry—BBDO, Walter Thompson, and Young & Rubicam. After getting a taste of some of the best ad agencies in the area, Sierra went on to become the first Latino to own and manage an ad agency in Italy. Ad Sierra Advertising served the Italian market and innovated the direct mail advertising.Since 1984, Sierra’s wealth of knowledge in the industry has been a driving force of international business development for multinational corporations. In his role as president and owner of Ad Group, Inc., he has established working relationships with international business partners and an extensive network of vendors, distributors, and key accounts in Latin America.Serving multinational corporations, Sierra’s primary responsibilities included producing high-quality advertising programs, creating a sensible business structure for Latin American sales and marketing, end user marketing plan development and implementation, and effective trade marketing program development.Sierra was born in Peru and received a communications associates degree from the University of Lima in Lima, Peru. He earned a bachelors of communicational advertising and marketing from the Istituto Europeo di Design in Milan, Italy and participated in the fine arts graduate program of The Academy of Fine Arts of Brera in Milan, Italy. He has three kids, Alondra, Gianfranco and Vanessa and has been living in the Miami area since 1983.