My mission is to create and enhance initiatives and organizations that generate value. As a passionate entrepreneur, my approach has always been disruptive, seeking the perfect balance between innovation and efficient management. I believe in constant action as a driving force for improvement, where each success and failure presents opportunities for learning and growth.I have had the privilege of advising audiovisual companies and independent artists, bringing my experience in designing and implementing administrative and financial strategies that elevate projects to the next level on provincial, national, and international scales. I am passionate about building customized business plans, ensuring that each project has a solid foundation for viability and success.I am a certified public accountant, an expert in international trade, and a technology consultant with a proven track record in strategic, administrative, and financial advisory for SMEs across various sectors. My career has led me to hold roles as a financial and commercial director in organizations of different industries and sizes, always with a focus on value creation and resource optimization.As co-founder of WECO, an innovative technology startup, I apply commercial intelligence to the B2B market, facilitating the commercialization of films and series. At WECO, our goal is to transform how audiovisual content is negotiated and distributed, providing efficient solutions tailored to market needs.