Franco Castaldini Email & Phone Number

Santa Clara, CA, US

Leading SaaS and IoT product management, marketing, UX, and documentation teams. Comfy and Enlighted joined forces under Siemens in October 2021.

Oakland, CA, US

Comfy and Enlighted merged in late 2021 and now operate under Enlighted. Both companies operate as Siemens businesses.

Toronto, Ontario, CA

Leading sales, marketing, product management, business development, services and customer success with responsibility for managing top-line growth, customer satisfaction, and project delivery. ThoughtWire is a leading provider of Digital Twins for the built environment with customers in health care and commercial real estate.

Toronto, Ontario, CA

Originally hired by ThoughtWire to run marketing and was quickly promoted to Chief Commercial Officer after demonstrating my ability to lead teams and execute against ambitious goals.

San Ramon, California, US

Orchestrated the go-to-market strategy for Predix Studio, which used the Bit Stew technology (acquired by GE Digital), and positioned GE Digital as a leader in high productivity application development for Industrial IoT use cases. Acted as a key member of the product integration team leading the strategy for GE Digital to realize value from the Bit Stew.

San Ramon, California, US

Bit Stew was acquired by GE Digital for $153 million. It was a 22x exit on trailing revenue as a result of its growth and AI-assisted approach to accelerating the data integration process for industrial IoT use cases. I led all things marketing and product strategy for the company and was also a key member of the executive team who orchestrated the exit.

San Ramon, California, US

Head of software solutions marketing for GE Energy Management developing GE's IoT strategy for the industrial, utility, and commercial markets.

Founded a leading-edge technology company in the Distributed Energy market managing all aspects of the business and leading the company’s strategy and growth from development into commercialization.

Darmstadt, Hessen, DE

Led the global marketing strategy for the company’s high-growth Service-Oriented Architecture (SOA) product line. Managed multiple cross-functional and global teams for three separate product launches receiving leadership recognition in the SOA Governance market by Gartner and Forrester Research.

Darmstadt, Hessen, DE

Managed the company's partner and services marketing. Relaunched the company's professional services brand, led an account-based marketing strategy that uncovered new service revenue, and implemented channel marketing programs with key partners.

Fremont, CA, US

Led the company's go-to-market strategies for two of the company’s three strategic enterprise products. Managed a cross-functional team of marketing communications, sales, public relations, channel marketing, alliance, technical consultants, and tradeshow/event staff.

US

Created joint go-to-market plans and strategies with technology partners and system integrators for company’s global customer service organization.

Identified, qualified and closed license sales in the media industry for a cutting-edge software company.

Mba, Marketing

Bs, Journalism