Franco De Cesare Email & Phone Number

Calabasas, CA, US

Marina Del Rey, CA, US

Raleigh, US

Los Angeles, CA, US

Adjunct Professor of Marketing at USC Marshall, School of Business. Developed the curriculum for "Marketing in the Gaming Industry" course. Teaching "Marketing in the Entertainment Industry" as well as "Marketing in the Gaming Industry"

Miami, FL, US

Marina Del Rey, California, US

Responsible for Partnerships, Content Strategy, Product Marketing, Go-to-Market Strategy and Marketing Comms.

Head of Industry in Global Marketing Solutions, responsible for Ads sales revenue and marketing solutions across Instagram, Facebook for Gaming Publishers. Established Global Console and Cross-Platform Gaming team at Facebook, managing team in US, EMEA, APAC. Delivered Revenue growth of 50%+ CAGR for the business in 4 years. Led Partnerships and C-suite.

San Mateo, California, US

Responsible for Brand Marketing, Product Planning and Portfolio Management for the PlayStation 4 Platform. Also responsible for Marketing for PSVR (Project Morpheus), Sony's innovation in Virtual Reality. Led go-to-market strategy and execution, for the PlayStation 4 launch in North America, the most successful console launch in history, which brought the.

FR

In charge of Marketing & Publicity activities, across all windows of distribution (theatrical, home entertainment, TV, digital) and for all worldwide markets. Also managing consumer product and licensing division.

New York, NY, US

Accountable for business and marketing strategy for Fox and MGM HE in all International Markets. P&L responsibility for new release titles, catalogue business, and TV properties on home entertainment; total revenue $1.3B per year.Responsible for revenue-generating new technology initiatives.Managed Global Marketing Services team of 60 people, responsible.

Glendale, CA, US

Led business and marketing strategy for DreamWorks in International Markets. P&L responsibility for new release titles and catalogue business, on all home entertainment formats. Led team responsible for Consumer and Retail Marketing, Promotions, Publicity – based in London and Los Angeles. Managed a team of marketing executives, handling all marketing.

Redmond, Washington, US

Controlled all marketing strategies for Nintendo Europe. Led team of marketing directors in 15 EU Countries. Managed UK marketing strategy and activities team. Managed Italy marketing and trade markets staff.

Redmond, Washington, US

Oversaw communication strategy and advertising development for Nintendo in Europe.-Led transition to single Marketing Dept., established and recruited new brand management team.-Launched Pokemon brand in Europe, across multimedia platforms (films, games, TV series). Initiated the brand licensing program and developed several promotional tie-ins with top.

Blackfriars, London, GB

International Brand Manager – Captain Birdseye/Iglo/Findus, based in London, UK (1997-1999)Managed Kids Frozen Fish segment in Europe (total EU revenue $250M). Responsible for an international brand project manager and 12 brand managers across EU Countries.International Brand Project Manager – Magnum, based in Rome, Italy (1995-97)Responsible for.