Franco De Cesare

Franco De Cesare Email and Phone Number

Chief Marketing Officer @ Kluge Interactive
Calabasas, CA, US
Franco De Cesare's Location
Calabasas, California, United States, United States
Franco De Cesare's Contact Details

Franco De Cesare personal email

n/a

Franco De Cesare phone numbers

About Franco De Cesare

Senior business and marketing executive, with proven success in managing entertainment businesses, building global brands and driving digital innovation. Strategic and energetic visionary with track record of business growth, via customer focus and effective team leadership. Committed innovator in the digital space, across marketing and distribution, within corporate or entrepreneurial environment.Specialties: Key skills: strategic operations, brand building, advertising creativity, new technologies, innovation, social and digital media, e-commerce, multi-cultural experience and ability to thrive under pressure.

Franco De Cesare's Current Company Details
Kluge Interactive

Kluge Interactive

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Chief Marketing Officer
Calabasas, CA, US
Website:
klugeinteractive.com
Employees:
76
Franco De Cesare Work Experience Details
  • Kluge Interactive
    Chief Marketing Officer
    Kluge Interactive
    Calabasas, Ca, Us
    View
  • Kluge Interactive
    Fractional Cmo
    Kluge Interactive Feb 2024 - Present
    Marina Del Rey, Ca, Us
    View
  • Thelostglitches
    Chief Marketing Officer & Head Of Publishing
    Thelostglitches Apr 2023 - Present
    Raleigh, Us
    View
  • University Of Southern California - Marshall School Of Business
    Adjunct Professor Of Marketing
    University Of Southern California - Marshall School Of Business Sep 2022 - Present
    Los Angeles, Ca, Us
    Adjunct Professor of Marketing at USC Marshall, School of Business. Developed the curriculum for "Marketing in the Gaming Industry" course. Teaching "Marketing in the Entertainment Industry" as well as "Marketing in the Gaming Industry"
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  • Statuspro
    Gaming Partnerships And Marketing
    Statuspro May 2020 - Present
    Miami, Fl, Us
    View
  • Emerge®
    Chief Marketing Officer & Head Of Content And Partnerships
    Emerge® Jan 2021 - Jun 2022
    Marina Del Rey, California, Us
    Responsible for Partnerships, Content Strategy, Product Marketing, Go-to-Market Strategy and Marketing Comms.
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  • Facebook
    Director Global Gaming - Head Of Cross-Platform Gaming
    Facebook Oct 2015 - May 2020
    Head of Industry in Global Marketing Solutions, responsible for Ads sales revenue and marketing solutions across Instagram, Facebook for Gaming Publishers. Established Global Console and Cross-Platform Gaming team at Facebook, managing team in US, EMEA, APAC. Delivered Revenue growth of 50%+ CAGR for the business in 4 years. Led Partnerships and C-suite relationships with all key Gaming Publishers across Mobile (FoxNext, Niantic, Scopely, JamCity, WB Games), Console (PlayStation, Xbox, Nintendo, Activision, EA, 2K, Rockstar, Ubisoft), PC (Epic, Riot, Blizzard)
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  • Playstation
    Head Of Platform Marketing
    Playstation Aug 2013 - Nov 2015
    San Mateo, California, Us
    Responsible for Brand Marketing, Product Planning and Portfolio Management for the PlayStation 4 Platform. Also responsible for Marketing for PSVR (Project Morpheus), Sony's innovation in Virtual Reality. Led go-to-market strategy and execution, for the PlayStation 4 launch in North America, the most successful console launch in history, which brought the PlayStation brand back to #1 position in Gaming.Responsible for Platform Partnership Campaigns on multiple top-5 Gaming Franchises: Destiny, GTAV, Batman, NBA 2K, Call of Duty, Star Wars Battlefront.Winner of 6 Cannes Lions Award (3 Cyber) in 2014-15
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  • Europacorp
    Chief Marketing Officer
    Europacorp Feb 2011 - Dec 2012
    Fr
    In charge of Marketing & Publicity activities, across all windows of distribution (theatrical, home entertainment, TV, digital) and for all worldwide markets. Also managing consumer product and licensing division.
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  • 20Th Century Fox
    Svp Marketing & New Technologies
    20Th Century Fox Aug 2005 - Nov 2009
    New York, Ny, Us
    Accountable for business and marketing strategy for Fox and MGM HE in all International Markets. P&L responsibility for new release titles, catalogue business, and TV properties on home entertainment; total revenue $1.3B per year.Responsible for revenue-generating new technology initiatives.Managed Global Marketing Services team of 60 people, responsible for content production, creative, digital, media, publicity, promotions, retail marketing. Directed budget over $100M per year.
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  • Dreamworks Animation
    Svp (Head Of) Marketing International
    Dreamworks Animation Oct 2002 - Jul 2005
    Glendale, Ca, Us
    Led business and marketing strategy for DreamWorks in International Markets. P&L responsibility for new release titles and catalogue business, on all home entertainment formats. Led team responsible for Consumer and Retail Marketing, Promotions, Publicity – based in London and Los Angeles. Managed a team of marketing executives, handling all marketing activities for DreamWorks business at the distribution partner Universal Pictures International.
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  • Nintendo
    Marketing Director Europe (+Uk, Italy)
    Nintendo Jun 2000 - Sep 2002
    Redmond, Washington, Us
    Controlled all marketing strategies for Nintendo Europe. Led team of marketing directors in 15 EU Countries. Managed UK marketing strategy and activities team. Managed Italy marketing and trade markets staff.
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  • Nintendo
    Head Of Advertising Europe
    Nintendo Jan 2000 - Jun 2000
    Redmond, Washington, Us
    Oversaw communication strategy and advertising development for Nintendo in Europe.-Led transition to single Marketing Dept., established and recruited new brand management team.-Launched Pokemon brand in Europe, across multimedia platforms (films, games, TV series). Initiated the brand licensing program and developed several promotional tie-ins with top brands (McDonalds, Frito-Lay, Kellogg’s, Danone, Kraft). Grew brand to $1B in consumer revenue in 2 years.
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  • Unilever
    International Brand Manager
    Unilever Oct 1995 - Dec 1999
    Blackfriars, London, Gb
    International Brand Manager – Captain Birdseye/Iglo/Findus, based in London, UK (1997-1999)Managed Kids Frozen Fish segment in Europe (total EU revenue $250M). Responsible for an international brand project manager and 12 brand managers across EU Countries.International Brand Project Manager – Magnum, based in Rome, Italy (1995-97)Responsible for Innovation plans on Magnum (Unilever biggest brand, global revenue $1.5B). Coordinated brand managers in 15 EU markets and Brand strategy in 60 Countries.-Developed international advertising campaigns, winning Cannes Lion advertising award
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  • Unilever Italy
    Brand Manager Ice Cream
    Unilever Italy Oct 1993 - Oct 1995

Franco De Cesare Skills

Marketing Strategy Brand Management Digital Strategy New Media Digital Media Digital Marketing Marketing Marketing Management Strategy Television Strategic Partnerships Advertising Social Media Marketing Social Media Mobile Marketing Integrated Marketing Brand Development Online Advertising Marketing Communications Content Strategy Entertainment Management Interactive Marketing Media Planning E Commerce Film Emerging Technologies Operations Management Viral Marketing Product Marketing Customer Insight Start Ups Entrepreneurship Strategic Communications Creative Direction Online Marketing

Franco De Cesare Education Details

  • Sapienza Università Di Roma
    Sapienza Università Di Roma
    Economics

Frequently Asked Questions about Franco De Cesare

What company does Franco De Cesare work for?

Franco De Cesare works for Kluge Interactive

What is Franco De Cesare's role at the current company?

Franco De Cesare's current role is Chief Marketing Officer.

What is Franco De Cesare's email address?

Franco De Cesare's email address is fr****@****o.co.uk

What is Franco De Cesare's direct phone number?

Franco De Cesare's direct phone number is (650) 543*****

What schools did Franco De Cesare attend?

Franco De Cesare attended Sapienza Università Di Roma.

What are some of Franco De Cesare's interests?

Franco De Cesare has interest in Social Services.

What skills is Franco De Cesare known for?

Franco De Cesare has skills like Marketing Strategy, Brand Management, Digital Strategy, New Media, Digital Media, Digital Marketing, Marketing, Marketing Management, Strategy, Television, Strategic Partnerships, Advertising.

Who are Franco De Cesare's colleagues?

Franco De Cesare's colleagues are Fabio Ramos, Roberto Alvarez De Lara, Ethan M., Pedro Da Cruz Machado, Carlos De Almeida, Iker Martin Urriza, Jhanixi A..

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