Franco L. Di Pietro Email and Phone Number
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Accomplished Electronic Payments Sales & Operations executive with a proven record of generating shareholder and customer value, accelerating growth, and building/leading high-performing teams.Franco brings over 25 years of experience to his Vice President Sales Insights & Enablement role, where he leads an interdisciplinary team to develop a successful sales enablement framework, by defining sales hunting motions, equipping customer-facing teams with the tools to build an intentional tech stack, and training needed to achieve and exceed revenue targets.He deeply understands the electronic payments industry in the Americas. Franco drove Customer Success to the forefront of SaaS clients’ interactions by emphasizing collaborative alignment to drive ongoing adoption, data-driven insights, and ROI transparency.Franco has a strong background in business development, payments/processing operations, and merchant services. He has successfully started up, re-engineered, and grown businesses to profitable scale and dominant market share at leading technology and financial institutions across several global markets, including Citigroup and Mastercard. Franco has a proven track record in managing C-Suite client and partnership relationships, implementing new and complex projects/business solutions, and driving operational efficiencies. During his 15+ year career at Mastercard, he was Senior Account Manager for a Global Key Account, Head of Loyalty in LATAM, and Vice President for Loyalty Solutions Global Sales Pipeline Management. In these roles, his responsibilities included overseeing all aspects of business operations, including establishing and strengthening strategic partnership alliances.Franco had leadership positions in merchant services, card operations, prepaid cards, travelers' cheques, and commercial cards in Mexico for Citibank and CitiBanamex. he holds a Master’s in Business Administration and a BS in Industrial and Systems Engineering (ISE).Qualifications: Thought Leadership | Strategic Planning | Account Management | Operations | Customer Experience | Process Redesign & Change Management | Project Management | Contract Negotiation | P&L and Budget ManagementStrengths: intellectually curious, multi-culturally competent, motivated self-starter, influencing others, confident and fluid in the face of change and uncertainty, analytical and with a problem-solving mentality, and skilled leader of customer-facing high-performance teams.Languages: Spanish native, English fluent, Italian proficient, Portuguese intermediate
Euronet
View- Website:
- euronetworldwide.com
- Employees:
- 3171
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Senior Enterprise Sales ExecutiveEuronetNew York, Ny, Us
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Private ConsultantSelf-EmployedNew York, Ny, Us
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Vice President, Sales Insights & EnablementMastercard Data & Services Feb 2024 - PresentPurchase, New York, UsResponsible for leading a multidisciplinary team that includes B2B Marketing, Segments, Sales, IT, and other Mastercard Services key stakeholders to develop a successful sales enablement strategy and framework, by establishing a clear sales interaction model, defining sales empowerment for getting to the success of customer-facing teams by equipping them with the tools building out an intentional tech stack, resources, and training needed to achieve and exceed revenue targets, measuring outputs, and reviewing/defining the sales hunting motions and processes. -
Vice President, Customer Success And Platform Renewals & Cross-SellMastercard Data & Services Mar 2019 - Feb 2024Purchase, New York, UsLead the global rollout and deployment of Customer Success discipline for Data & Services business. Develop tools and methodologies to ensure long-term profitability for the installed base of SaaS and subscription-based products and services customers. Support product delivery, program management, and customer relationship teams in driving success for customers; activities include providing support and governance for onboarding, adoption, advocacy, retention, renewals, up-sell, and cross-sell.• Use data and analytics to create actionable insights to present to customers’ senior executives in a compelling story-telling fashion.• Support a large global field program management and product delivery team with customers’ metrics, KPIs, insights, and knowledge content in the form of Customer Success Plans.• Provide thought leadership and evangelize Mastercard’s Data & Services sales teams with the importance of Customer Success Management across the customer lifecycle journey.
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Principal, Loyalty Sales Enablement And Revenue AccelerationMastercard Data & Services Jul 2015 - Mar 2019Purchase, New York, UsResponsible for developing (in close coordination with Loyalty Solutions key business stakeholders), implementing, and overseeing a comprehensive plan to use Salesforce at the core of an end-to-end sales enablement and revenue acceleration strategies. Create annual budget plans for the regions in close collaboration with market leads, finance, and present a global sales plan to executive management.• Partnered with markets to implement operating models to accelerate revenue across all stages in the customer lifecycle.• Collaborated with business users, technology and third-party consultants to migrate Loyalty global sales pipeline to Salesforce ecosystem (e.g., Seismic, Mobile App, Chatter, etc.).• Designed and implemented a data governance and change management process.• Worked with business users to determine their overall training requirements and liaise with Salesforce to develop and setup training sessions.
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Senior Business Leader, Cardholder ServicesMastercard Nov 2008 - Jul 2015Purchase, Ny, UsResponsible driving Cardholder Services and Loyalty Solutions multi-year business development strategy and revenue growth for the LAC region. Accountable for product readiness, customer delivery, sales, client engagement, and customer experience. Built effective relationships and work with divisional presidents, country managers, and market development teams to support region/division/country growth strategies and build a solid and credible pipeline of prospects.• Participated as a regional business advisor in the successful M&A processes of Truaxis and PinPoint. Later, led from the business perspective the due diligence, valuation, and negotiation of a regional Loyalty provider that would give Mastercard a significant competitive advantage by partnering with business sponsors, and integration executives to evaluate the deal.• Executive client-facing role in charge of providing strategic direction to ensure ongoing client management, growth and revenue enhancement strategies by developing strong relationships with both senior management and day-to-day contacts.• Grew and expanded Mastercard's loyalty services in the LAC markets developing a path to open new markets for the Mastercard Rewards System (SaaS) platform and expanded capabilities to serve the entire region through strategic partnerships. Grew gross annual revenue from $20MM to $100MM in 6 years outpacing the rest of the regions.• Organized cross-functional task-force teams with Product Managers, Customer Delivery, Customer Implementation Services, Technology Analysts, Project Managers, Finance, Legal and Third-Party Vendors to effectively implement custom services and solutions to LAC customers. -
Director, Retail Banking Marketing & SalesBanco Invex, S.A. Jul 2007 - Aug 2008Lomas De Chapultepec, Ciudad De México, MxManaged P/L, sales, distribution, marketing and customer retention functions of the retail business with 500K credit cards in force (CIF), outstanding balances of $300MM, and sales and marketing budget of $30MM. Executed a business plan for research, development, and implement a fee based (subscription) assistance and insurance benefits business.• Effectively redesigned credit cards products line to better address subprime segment needs• Re-engineered distribution channels to book 240K new accounts during 2008 and reduced expenses in $1M annually (25%)• Created and launched a first-in-market credit card instant issuance process, and also shortened traditional credit initiation from 30 to 7 business days by implementing a paperless process• Participated in the development of financial models presented to regulators to obtain a new bank’s license to support spin-off of the bank’s retail business -
Director, Business EngineeringSpira De Mexico, S.A. De C.V. Nov 2006 - Jul 2007Effectively liaised with marketing, operations and technology to align business initiatives with the corporate strategy. Implemented quality discipline and controls, business recovery/continuity plans, and continuously conducted analyses to ensure best practices are used to maintain streamlined processes. Deployed and managed the Business Intelligence function across business units to assist in identifying new opportunities and implementing an effective strategy to provide a competitive market advantage for our products.• Certified customer service and credit initiation processes under ISO-9000:2000• Implemented disaster recovery plans across the organization. Trained on Business Continuity Planning by the DRII• Conducted clustering, brand image and voice of the customer studies to improve value proposition
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Senior Account Manager, Key AccountsMastercard Mexico, S. De R.L. De C.V. Nov 2004 - Nov 2006Managed Mastercard business relationship with HSBC in Mexico, Central America and the Caribbean. Identified key objectives and tactical initiatives for marketing, loyalty and portfolio management.• Grew MasterCard’s share in HSBC’s credit cards business from 10% to 20% by increasing annual sales from $240MM to $750MM in two years• Strengthened the relationship through a series of value-creation strategies and launched the first HSBC-MasterCard cobranded soccer card• Led engagement and collaborated with MasterCard Advisors to sell the largest single loyalty consultancy in the LAC region for $1MM
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Vice President, Commercial ProductsBanco Nacional De Mexico, S.A. Nov 2001 - Nov 2004Mexico, Df, MxCommercial Products manager responsible of product development and product roadmap for commercial credit cards, travel prepaid, and Travelers Checks portfolio of solutions with focus in middle market, large corporate/multinational, and government.As Senior Relationship Manager, for commercial products multinational accounts I identified, planned and implemented strategies for client growth, cross sells and retention through a dedicated team of 8 professionals under my team. During my tenure the business went from $40MM o $100MM in annual net receivables.During this period I also effectively served as Subject Matter Expert for the Citi Cards Processing Platform (ECS - based on VisionPlus 2.5) assisting in its implementation throughout the region (Venezuela, Panama, Dominican Republic, and Argentina) and outside with Citi's partnership with the Shangai Pudong Development Bank "SPDB". -
Assistant Vice President, Merchant ServicesCiti Nov 2000 - Nov 2001New York, New York, UsDeveloped marketing and sales strategies for Bankcards/Diners Club merchant services, leveraging product offering to meet revenue targets while encompassing bankcard’s strategy. Responsible of implementing new technologies and services like e-commerce (B2C/VPOS), Smart Cards and Bankcard’s web services. Manage the relationship with switches/consolidators, associations and Business Process Outsourcers (BOPs). -
Assistant Vice President, Cards Convergence Project & User Acceptance TestingCiti Mar 2000 - Nov 2000New York, New York, UsDesigned and implemented User Acceptance Test and Training Program (300-450 people) for Mexico’s Cards Convergence Project and provided leadership and direction throughout the LAC region to successfully migrate processing platforms (TSYS to VisionPLUS 2.5). Acted as subject matter expert identifying revenue opportunities by optimizing systems settings.Redesigned card operations (issuing and acquiring) processes to adapt to new platform, and collaborated in the business requirements definition.
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Regional Manager, Cards OperationsBanca Confia, Abaco Grupo Financiero Oct 1993 - Nov 1998Managed all aspects of credit cards issuance and acquiring/merchant operations including acquisition, customer service and collection activities within the region (Southern part of Mexico from 1993-1997 and Northwestern part of Mexico during 1998). Administered sales growth results managing an internal sales force of from a network of 25 bank retail branches and third party vendors.Developed first-in-market merchant services innovative features (e.g. merchant reconciliation statement tool, Diners Club acceptance, and merchant secured credit).
Franco L. Di Pietro Skills
Franco L. Di Pietro Education Details
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Ipade Business SchoolGeneral -
Tecnológico De MonterreyIndustrial & Systems Engineering
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Università Degli Studi Di Genova
Frequently Asked Questions about Franco L. Di Pietro
What company does Franco L. Di Pietro work for?
Franco L. Di Pietro works for Euronet
What is Franco L. Di Pietro's role at the current company?
Franco L. Di Pietro's current role is Senior Enterprise Sales Executive.
What is Franco L. Di Pietro's email address?
Franco L. Di Pietro's email address is fr****@****ard.com
What is Franco L. Di Pietro's direct phone number?
Franco L. Di Pietro's direct phone number is +1 914-249*****
What schools did Franco L. Di Pietro attend?
Franco L. Di Pietro attended Ipade Business School, Tecnológico De Monterrey, Università Degli Studi Di Genova.
What skills is Franco L. Di Pietro known for?
Franco L. Di Pietro has skills like Strategic Planning, Customer Loyalty, Customer Experience, Brand Loyalty, Negotiation, Banking, Payments, Operations Management, Credit Cards, Prepaid Cards, Rewards, Cross Functional Team Leadership.
Who are Franco L. Di Pietro's colleagues?
Franco L. Di Pietro's colleagues are Santosh Pardeshi, Krisztina Tóvölgyi, Annamalai Rajendran, Robin Henderson, Sofia Nobre Gomes, Maja Babic, Nilesh Hirve.
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