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eCommerce Manager and Strategist dedicated to driving growth on eCommerce Channels for 1P Brands and 3P Sellers. 10 years of experience driving growth on Marketplaces including Amazon, Walmart, eBay, and Brand Webstores. Owner of financial P&L, business strategy, and channel management. Have developed and led teams to support the operations and expansion of B2B and B2C eCommerce businesses. Proficient in managing product categories within Health & Wellness, Medical Supplies, Food Safety, and Fashion. I received my B.A. in Economics from UC San Diego in 2014, and currently live in the San Francisco Bay Area.
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Channel Manager, AmazonMckessonCalifornia, United States
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Channel Manager, AmazonMckesson Sep 2020 - PresentIrving, Texas, UsMcKesson is a global leader in health care supplies, retail pharmacy, and pharmaceutical distribution. As Channel Manager, I lead a team that manages the daily operations of the Amazon Account for SimplyMedical, including Catalog Management, Optimization, Merchandising, Compliance, and Financial P&L for the Channel.- I2Care Company Award, Recipient 2023 -
Ecommerce Business SpecialistDeltatrak Apr 2019 - Sep 2020Pleasanton, California, UsDeltaTrak is a leading innovator of cold chain management and food safety solutions.As the eCommerce Business Specialist, I managed all digital operations, optimized our product catalog and drove revenue growth for the eCommerce Business Unit which included Amazon US (FBA and FBM), Amazon Japan, eBay, Alibaba, and solutionsprime.com -
Marketplace ManagerExpressmed May 2018 - Nov 2018Carlsbad, California, UsExpressMed is one of the largest online distributors offering thousands of quality medical supplies across a variety of marketplaces, and in product categories such as Mobility, Incontinence, and Diabetic Care. As Marketplace Manager, I oversaw the marketplace operations for ExpressMed on Amazon (FBA and SFP), eBay, Walmart, Jet, and Sears. My responsibilities included the technical management and maintenance of product data through usage of our in-house inventory management system, and through ChannelAdvisor for managing marketplaces. I also implemented strategies to drive sales on all channels through effective SEO, Paid Advertising, Marketing Initiatives, and by leading the way to expansion of new domestic and international sales channels and marketplaces. -
Senior Ecommerce Marketplace AnalystShoemetro Aug 2017 - May 2018San Diego, Ca, UsShoe Metro is one of the largest on-line shoe retailers offering hundreds of top brand name shoes, accessories and apparel products across a variety of marketplaces.As the Sr. Marketplace Analyst, I managed, optimized, and reported on the overall performance of our marketplace sales channels. I also trained other members of the Marketplace team.I monitored the marketplaces to understand trends and changes to proactively respond and make recommendations to maximize sales. I was responsible for understanding how each marketplace channel functioned from the customer’s perspective to the back-end mechanics and flow of data. -
Ecommerce Marketplace AnalystShoemetro May 2014 - Aug 2017San Diego, Ca, UsAs a Marketplace Analyst, I managed and optimized our marketplace sales channels.
Franco Cruz Skills
Franco Cruz Education Details
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Uc San DiegoEconomics
Frequently Asked Questions about Franco Cruz
What company does Franco Cruz work for?
Franco Cruz works for Mckesson
What is Franco Cruz's role at the current company?
Franco Cruz's current role is Channel Manager, Amazon.
What is Franco Cruz's email address?
Franco Cruz's email address is fc****@****tro.com
What is Franco Cruz's direct phone number?
Franco Cruz's direct phone number is (888) 272*****
What schools did Franco Cruz attend?
Franco Cruz attended Uc San Diego.
What skills is Franco Cruz known for?
Franco Cruz has skills like Microsoft Excel, Management, Data Analysis, E Commerce, Retail, Customer Service, Multi Channel Retail, Marketplaces, Channeladvisor, Sales Analysis, Html, Econometrics.
Who are Franco Cruz's colleagues?
Franco Cruz's colleagues are Ben Hutton, Harry Hager, Dean Nielson, Patricia Larsen, Edwin Sugay, Anna Weinroth Ward, Brandon Barger.
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