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Francois Colas Email & Phone Number

PRODUCT INNOVATION DIRECTOR France and International - Food industry - Premium fruit purees at Les vergers Boiron
Location: Auvergne-rhône-alpes, France 9 work roles 2 schools
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Current company
Les vergers Boiron
Role
PRODUCT INNOVATION DIRECTOR France and International - Food industry - Premium fruit purees
Location
Auvergne-rhône-alpes, France
Company size
156 employees

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Francois Colas is listed as PRODUCT INNOVATION DIRECTOR France and International - Food industry - Premium fruit purees at Les vergers Boiron, a with 156 employees, based in Auvergne-rhône-alpes, France. AeroLeads shows a matched LinkedIn profile for Francois Colas.

Francois Colas previously worked as PRODUCT INNOVATION DIRECTOR France & International - Food industry - Premium fruit purees at Les Vergers Boiron and INTERNATIONAL CHIEF MARKETING INNOVATION OFFICER - Food industry - Healthy snacks in pouch for kids at Mom Group - Materne Mont Blanc. Francois Colas holds Marketing Digital from Emlyon Business School.

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Les vergers Boiron

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About Francois Colas

✆ +33 6 15 10 55 95 ✉ colasfrancois@hotmail.com- Accomplished marketing leader with comprehensive experience in product innovation, brand and business management at leading and progressive organizations- In depth expertise across all areas of marketing in France + International in 50 countries worldwide- Creative problem solver combining strong marketing intuition and analytical rigor- Autonomous with strong entrepreneurial spirit- Caring leader dedicated to self/team improvement who meets commitments with passion, energy and integrity Main qualifications:- CMO - Marketing strategy / marketing and business plans / P&L management- CMI - Consumer insights understanding / qualitative & quantitative market researches and panels - Food trends monitoring- Product innovation - New concepts development, design thinking and co-creation with consumers, disruptive innovation funnel and project management with R&D and industrial teams- Experience in Nutrition and Functional health benefits for regular and organic food products / Work on organoleptic and poly-sensorial attributes- Marketing mix development to meet consumer needs and expectations in local markets, strong expertise in packaging design development- International business development - markets prioritization and route to markets- Brand communication and activation - storytelling - Outbound Marketing - mass media and TV campains - in-store and outdoor activities- Digital Marketing - Inbound Marketing - Websites, emailings and social media - PR campaign management and CSR projectsExpertise in Food categories - FMCG in Retail and gourmet & premium Food in Selective Distribution (Franchised and owned stores) - B2C, B2B2C and B2B Expert in brands and products targetting kids and families: KNORR - YOPLAIT - FRUTOS - OLIVIERS & CO - BAGUEPI - MATERNE - MONT BLANC - GOGO SQUEEZ

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Les vergers Boiron
Les Vergers Boiron
PRODUCT INNOVATION DIRECTOR France and International - Food industry - Premium fruit purees
Auvergne-Rhône-Alpes, France
Website
my-vb.com
Employees
156
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9 roles

Francois Colas work experience

A career timeline built from the work history available for this profile.

Product Innovation Director France And International - Food Industry - Premium Fruit Purees

Les Vergers Boiron

Auvergne-Rhône-Alpes, France

Product Innovation Director France & International - Food Industry - Premium Fruit Purees

Current
Les Vergers Boiron

Châteauneuf Sur Isère, Fr

Products: premium fruit purees for Pastry stops, Bakeries, Restaurants and Bars - BtoBSales: 100 M€ / Staff: 200Membre of thé Board CommitteeIn charge of Innovation developments and product strategy Departments managed:- Intelligence Marketing - Market research- Strategic Marketing- R&D- Sensory Analysis

Jul 2019 - Present

International Chief Marketing Innovation Officer - Food Industry - Healthy Snacks In Pouch For Kids

Mom Group - Materne Mont Blanc

Food products - Retail - FMCGSales: 400M€ / Staff: 1.300Member of the Board Committee of the International Business Unit- since June 2017: INTERNATIONAL INNOVATION DIRECTOR- Jan 2012 to May 2017: INTERNATIONAL MARKETING DIRECTORGoGo squeeZ and Pom'potes healthy snack in pouch international development in Canada, Europe (UK, Spain, Portugal, Switzerland, DOM TOM...), China, Middle East and Maghreb.Strategic plan recommandation - Market research - Product innovation development - Brand activation strategy including digital campaign- Built new fruit snack and ambient yogurt in pouch categories in more than 15 markets overseas- Developped and led projects for regular and organic food ranges - Settled a GoGo squeeZ brand territory focused on naturalness and nutrition to reassure moms and fun and portability for kids

Jan 2012 - Jun 2019

Chief Marketing Officer - Food Instrustry - Flours And Backery Products

Soufflet Group

Nogent Sur Seine, Grand Est, Fr

Food industry - Bakery & Flour industrySales: 3 Billon € / Staff: 3000Member of the Board CommitteeMarketing Director - B2B2C and B2B10 people managed- relaunched a range of 200 SKUs flour and backery products- steamlined whole product portfolio (more than 3.000 SKUs)- revamped BAGUEPI backery concept + merchandising

Apr 2011 - Dec 2011

Marketing Consultant - Food Industry - Marketing And International Business Development Consulting

Ipad / Fc Consulting

- Consulting in Marketing and international business development for Food companiesDevelopment of digital communication: websiteGlobal food trends & Food product innovation monitoring / innovation e-lettersMarket researches and strategic marketing recommendationMain clients: CARGILL - GROUPE DESPOINTES - GROUPE CASTEL - EUGENE PERMA ...- 6 month CDD at MOM group Dardilly 69 - MATERNE + POM'POTES 2010 marketing plan recommendation + managed Innovation roadmap projects including relaunching MA PAUSE FRUIT fruit snacks in pouch for adults - 3 people managed.

Sep 2008 - Mar 2011

Ems Chief Marketing Officer / Ams Managing Director & Partner In Casablanca - Medical Tourism

Ems (Echanges Médicaux Sociaux) / Ams (Advanced Medical Systems)

Founder of MAROC ESTHETIC medical tourism in Morocco specialized in plastic surgeryEMS Paris / AMS Casablanca- Developed product & service ranges + communication and digital tools to recruit patients- Run AMS business in Casablanca with local medical partners

Mar 2005 - Sep 2008

France & International Chief Marketing Officer - Food Industry - Fine Gourmet Food

Oliviers & Co

Mane, Alpe De Haute Provence, Fr

OLIVIERS & CO - L'OCCITANE EN PROVENCEOlive oils and fine gourmet food in selective distributionSales: 17 M€ / Staff: 100Member of the Board Committee8 people managed- Streamlined O&CO portfolio and launched 50 new SKUs + 20 fine food specialities- Built "The Olive tree men" new communication territory implemented in store and online- Manage merchandising in stores

Jan 2004 - Sep 2004

International Innovation Group Manager & Asia Area Manager - Food Industry - Chilled Dairy Products

Yoplait

Boulogne-Billancourt Cedex, Fr

Chilled dairy products FMCGSales in France: 750 M€ / Staff in France: 2500- Nov. 2002 to Dec. 2003: Asia area manager - China, Hong Kong, Singapore, South Korea, MalaysiaLaunched Yoplait brand in MalaysiaRun Yoplait innovation projects in Asia - Jan. 2001 to March 2002: Global marketing innovation group manager - Dairy products for kids and probiotics in 50 countries worldwide (Europe / Asia / Australia / USA Canada Mexico / MEA) Recommended winning business models + innovation programs for kid dairy product and probiotic categories.- Dec. 1998 to Dec. 2000: Senior product manager FRUTOS yogurts for kids in France 2 people managed Run product premiumization projects and strong A&P plans targeting mum and kids

Dec 1998 - Dec 2003

Senior Marketing Product Manager - Food Industry - Grocery Soups And Ready To Eat Desserts

Bestfoods, Inc.

Englewood Cliffs, New Jersey, Us

Food products - FMCGSales in France: 460 M€ / Staff in France: 1600- Sept 1995 to Nov 1998: KNORR soup senior product manager - 2 people managedSuccessfully relaunched KNORR soup range with 67 SKUs of dehydrated + Tetrapack soupsRun strong activation plan including TV campaign - Jan 1994 to Aug 1995: KNORR breakthrough innovation product managerRun market research for introduction of POT NOODLE UK range in France - Aug 1992 to Dec 1993: YABON + POTI ready to eat dessert product managerLaunched YABON line extensions + relaunched POTI applesauce rangeRun activation plan including TV campaign

Aug 1992 - Dec 1998
Team & coworkers

Colleagues at Les vergers Boiron

Other employees you can reach at my-vb.com. View company contacts for 156 employees →

EF Emelyne Ferraro Blache Emelyne Ferraro Blache Colleague at Les Vergers BoironAuvergne-Rhône-Alpes, France View → DV Dejana Venet Dejana Venet Colleague at Les Vergers BoironFrance View → FG Françoise Groleas Françoise Groleas Colleague at Les Vergers BoironGreater Saint-Etienne Metropolitan Area, France View → BA Baptiste Arnaudon Baptiste Arnaudon Colleague at Les Vergers BoironValence, Auvergne-Rhône-Alpes, France View → ES Eric Senot De La Londe Eric Senot De La Londe Colleague at Les Vergers BoironGreater Paris Metropolitan Region, France View → JS Justine Soton Justine Soton Colleague at Les Vergers BoironValence, Auvergne-Rhône-Alpes, France View → BC Benjamin Crouzet Benjamin Crouzet Colleague at Les Vergers BoironSaint-Marcel-Lès-Valence, Auvergne-Rhône-Alpes, France View → AR Arnaud Resampa Arnaud Resampa Colleague at Les Vergers BoironGreater Lyon Area, France View → AB Amin Benamar Amin Benamar Colleague at Les Vergers BoironFrance View → MF Morel Françoise Morel Françoise Colleague at Les Vergers BoironGreater Valence Area, France View →
2 education records

Francois Colas education

Marketing Digital

Emlyon Business School

Graduate, Marketing & Communication

Emlyon Business School
FAQ

Frequently asked questions about Francois Colas

Quick answers generated from the profile data available on this page.

What company does Francois Colas work for?

Francois Colas works for Les vergers Boiron.

What is Francois Colas's role at Les vergers Boiron?

Francois Colas is listed as PRODUCT INNOVATION DIRECTOR France and International - Food industry - Premium fruit purees at Les vergers Boiron.

Where is Francois Colas based?

Francois Colas is based in Auvergne-rhône-alpes, France while working with Les vergers Boiron.

What companies has Francois Colas worked for?

Francois Colas has worked for Les Vergers Boiron, Mom Group - Materne Mont Blanc, Soufflet Group, Ipad / Fc Consulting, and Ems (Echanges Médicaux Sociaux) / Ams (Advanced Medical Systems).

Who are Francois Colas's colleagues at Les vergers Boiron?

Francois Colas's colleagues at Les vergers Boiron include Emelyne Ferraro Blache, Dejana Venet, Françoise Groleas, Baptiste Arnaudon, and Eric Senot De La Londe.

How can I contact Francois Colas?

You can use AeroLeads to view verified contact signals for Francois Colas at Les vergers Boiron, including work email, phone, and LinkedIn data when available.

What schools did Francois Colas attend?

Francois Colas holds Marketing Digital from Emlyon Business School.

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