20 years of market research consulting for marketing-mix strategies to clients in several industries for manufacturer and retailer, in FMCG at Nielsen and in specialist industries at NPD : Beauty, Foodservice, Sport, Toys=> Analytic Solutions expertise of Marketing ROI and category management optimisation : price strategy, promotional activity, media planning, digital media, merchandising and assortment optimisation, forecasting, lift testing, segmentation, market sizing…=> Client servicing for manufacturers : Danone, Unilever, Pernod Ricard, Nestlé, Heineken, Diageo, Campbell, Pepsico, P&G, L'Oreal, Chanel, Adidas, Mattel, Hasbro, Lego, Quick, Mc Donalds… and for retailers : Auchan, Darty, Toys'R'us, Marionnaud, Sephora, Nocibe, Leclerc...=> People & Team management : recruitment, training, coaching, team building…=> Product : methodology, solutions design, pricing, portfolio strategy, marketing=> Thought leadership : predictive analytic business, consulting=> Commercial : Strategic plan, New business development, contract negotiation=> International : Client facing coordination, global project management, client delivery=> Training internal and external to clientsExpertise : Consulting, marketing mix modeling, statistic, market research, commercial, client management, people management, bio & organic industry, sustainability, marketing, retail industry.