Developed and sold award-winning products in Dry Eye and Beauty industry.

• Successfully consulting various businesses, implementing best practices and increasing revenue by average 10 % vs previous month.• Effectively training various teams on clinical, product and operational concepts reducing staff training requirements. • Researching patient behavior and market trends for future business initiatives

Strategic Operations•Negotiated and initiated an Optical pop-up concept within the largest Hospital network group in the Middle East.•Liaised and negotiated with more than 6 vendors at the time which resulted in streamlined ordering processes, increased service levels and better pricing dropping costs.Business Development Initiatives•Planned and executed more than 20 vision screening camps across various educational institutes, corporate companies, labour camps as well as a 1-year long project with the Dubai Police Force in collaboration with a Non-profit organization screening more than 1000 policemen and women.•Introduced and successfully executed a variety of initiatives related to best practices and market trends across 30+ Retail stores achieving instant growth within each category.Leadership•Supported and coached 40 Optometrists & 70 Sales staff across 30 stores and 3 countries. Areas of staff growth included customer service, clinical and product knowledge as well as problem- solving.•Designed and conducted various training sessions for 100+ staff on clinical knowledge, selling skills as well as products which showed improved customer interaction through mystery shopping evaluation.

Leadership•Managing and leading a large established Optometric practice to 10% revenue growth year on year.•Leading, motivating and supporting 20-25 staff members. Establishing a thriving and exciting business culture resulting in staff retention rate of 90 % during the time.•Enthusiastically accepted the responsibility of Senior Optometrist and problem solver with the aim of building long term relationships and achieving >80% customer retention.Training•Effectively and patiently developed and improved staff skills resulting in the promotion of at least 3 staff members from receptionist positions to more technical and customer intensive dispensing roles.Business Development•Successfully arranged various community projects and activities as well as organizing a seminar for our company with multiple key players and speakers in the industry.

• Built lasting relationships with customers through high quality interactions and clinical services and achieved > 80% customer retention with every 2-year cycle• Used the start of my working career to gain as much knowledge clinically and in business to fast track my career which resulted in an opportunity to manage 1 of 4 branches in the country.• Was quickly established as the go to person for the staff to come to for any customer problem- solving.