François Zolezzi Email & Phone Number

Paris, FR

Ville De Paris, Île-de-France, France

Ville De Paris, Île-de-France, France

Ville De Paris, Île-de-France, France

Following transformation of our former SQBS team to the Commercial Guidelines /Trust & Safety team, I currently head this new division in charge of Criteo's commercial policies within the Legal organization. My team is dedicated to providing Criteo’s global unified vision for all Trust & Safety matters, our goal is to ensure a safe and trusted advertising.

Paris, Île-de-France, France

Leading since November 2020 our Global Supply Quality and Brand Safety team: building SQBS strategy and long-term vision as a strategic function that supports Criteo's transformation and external presence.Current Criteo's TAG Compliance Officer: leading Criteo's TAG Certification program through independent audit for the Certification Against Fraud (CAF).

Paris Area, France

Placed SQBS as a strategic consulting organization between supply and demand to support the roll-out of transparency and self-service solutions and closely collaborated with commercial and product leadership to evangelize latest industry trends, anticipate clients needs and drive Criteo's Brand Safety roadmap.Drove our yearly Supply Partner Guidelines.

London, United Kingdom

Succesfully supported my leadership on the launch and establishment of a new discipline, Supply Quality and Brand Safety, by contributing to the development of Criteo's Supply Partner Guidelines and by creating consistent processes for internal teams and clients to ensure supply sources comply with Criteo’s supply and traffic quality guidelines.Acted as.

London, United Kingdom

Led the charge of Criteo's new Criteo Direct Bidder (CDB - Criteo's header-bidding solution) commercialization in EMEA:- Supported local Commercial teams in the publishers' adoption of our new supply solution.- Drove the global decommission of legacy supply solutions in collaboration with Commercial, Analytics and Techinal Management teams.Opened Criteo's.

London, United Kingdom

Led the Publisher Marketplace - France team (6 headcounts, sales and account managers) with a strong track record on targets achievement by driving existing business growth and achieving new business targets. Acted as interim Manager for the Publisher Marketplace - Germany account management team (3 headcounts).Set an innovative process to foster new.

London, United Kingdom

Led the Publisher Marketplace - France team (4 headcounts, sales and account managers) with a strong track record on targets achievement.Monitored and reported individual and team performance to Criteo Mid-Market Leadership and improved market and individual performance reporting suite by collaborating with the Business Intelligence team to provide.

London, United Kingdom

Drove the revenue growth of Criteo's Publisher Marketplace by building long-lasting high-value partnerships and innovative optimization strategies with a 500+ publishers book of business including global strategic partners, resulting in a continuous target overachievement track record.Led Criteo's Publisher Marketplace - France team performance reporting.

Bourg-la-Reine

Led the launch and growth of numerous advertising programs for strategic advertising clients with a specialization in lifestyle, outdoor and boardsports brands.In close collaboration with top-tier clients, defined online-advertising strategies to create successful and innovative advertising ecosystems responding to their marketing goals through the.

Bourg-la-Reine

In charge of a 40+ mid-market advertising clients book of business: acted as a consultant to set-up, monitor and optimize online advertising campaigns to help my clients meet their marketing goals. Recruited and animated a network of advertising partners and publishers to establish long-term advertising campaigns based on the performance marketing goals of.

Soorts-Hossegor

Produced a benchmark and USP analysis of competition's e-commerce websites to help leadership in the positionning and design of Rip Curl's e-commerce website Myripcurlshop.com Participated in Myripcurlshop.com retail website success and improvement through technical support (product feed administration, UK version launch, technical hotline) and.

Lomme

Wrote a guide on how to best conduct clients' internal auditing process.Supported in clients' accounts auditing and internal auditing process and assisted my management in clients meeting.Acted as english interpreter during meetings with english clients and worked on contracts translations to english language.

Master, Sport Marketing, Brand Management, Sport Law, Partnership Activation

Erasmus Exchange, Marketing

Master'S Degree, Marketing Major

Activities and Societies: Board of Arts Member from 2006 to 2008: - Project Manager - Comics Convention « Des Calanques et Des Bulles ».