François Zolezzi Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Following transformation of our former SQBS team to the Commercial Guidelines /Trust & Safety team, I currently head this new division in charge of Criteo's commercial policies within the Legal organization. My team is dedicated to providing Criteo’s global unified vision for all Trust & Safety matters, our goal is to ensure a safe and trusted advertising experience for marketers and media-owners alike. - Revamped our Commercial Guidelines update process for supply and demand. - Conducted a risk assessment and improving our advertising guidelines compliance process.- Initiating the next Trust & Safety charge to support Criteo’s platforms and product offerings (brand safety, ad safety). - Criteo's TAG Compliance Officer since 2021 (Certification Against Fraud, Brand Safety Certification).

Paris, Île-De-France, France

Leading since November 2020 our Global Supply Quality and Brand Safety team: building SQBS strategy and long-term vision as a strategic function that supports Criteo's transformation and external presence.Current Criteo's TAG Compliance Officer: leading Criteo's TAG Certification program through independent audit for the Certification Against Fraud (CAF) and Brand Safety Certification (BSC).Building a quality framework to ensure sustainable growth of the Criteo SSP and ensure an environment of safety for our strategic publishers (ad safety and ad categorization) by developping internal solutions and exploring 3rd party partnerships.Initiating a tranformation of our global quality approach and participating in numerous industry groups and forums (IAB, TAG, ...) to anticipate industry trends and clients needs and to build Criteo's external presence.

Paris Area, France

Placed SQBS as a strategic consulting organization between supply and demand to support the roll-out of transparency and self-service solutions and closely collaborated with commercial and product leadership to evangelize latest industry trends, anticipate clients needs and drive Criteo's Brand Safety roadmap.Drove our yearly Supply Partner Guidelines update to ensure that latest standards and advertising practices are reflected. Built and developped strategic partnerships with industry-leading vendors to enable our clients with contextual intelligence brand suitability solutions that respond to their need for granularity and precision while supporting the monetization opportunities of our supply partners.Launched several cross-functionnal initiatives to respond to specific issues and industry trends, to provide expert guidance on our brand suitability efforts and strategy and deliver key insights on our Supply Quality and Brand Safety efforts (internal trainings and education materials, client-facing and marketing material supports, ...).

London, United Kingdom

Succesfully supported my leadership on the launch and establishment of a new discipline, Supply Quality and Brand Safety, by contributing to the development of Criteo's Supply Partner Guidelines and by creating consistent processes for internal teams and clients to ensure supply sources comply with Criteo’s supply and traffic quality guidelines.Acted as the key gatekeeper of SQBS processes while maintaining tight SLAs, and raised SQBS accountability and transparency by developping actionnable communication streams and reporting suite for leadership and key stakeholders.- Developped collaborative frameworks between the SQBS team and local commercial teams to best champion clients brand safety needs.- Provided high-level of expertise guidance on our capabilities to support commercial teams' mission of maintaining trust and satisfaction amongst their clients.Commercialized new brand suitability solutions to commercial teams and clients to drive Criteo’s brand safety transformation and build a safe ecosystem:- Managed and strenghtened Criteo's partnerships with brand safety vendors to supplement in-house supply quality and brand safety measures by assessing and escalating gaps, improving efficiency and exploring product enhancements.- Supported the evaluation cycle of third party solutions in collaboration with the Product organization, Partnerships team and Leadership team, to provide a clear recommendation on partnerships that will best work in concert with our own internal brand safety tool set in order to create the most robust offering.Closely collaborated with the Traffic Quality team to commercialize our efforts against invalid traffic and established in collaboration with the Traffic Quality team, Business Escalation team and Global Analytics organization, Criteo's invalid traffic suspicion escalation process.

London, United Kingdom

Led the charge of Criteo's new Criteo Direct Bidder (CDB - Criteo's header-bidding solution) commercialization in EMEA:- Supported local Commercial teams in the publishers' adoption of our new supply solution.- Drove the global decommission of legacy supply solutions in collaboration with Commercial, Analytics and Techinal Management teams.Opened Criteo's strategic access to adblocked inventory by building and developping a high-value partnership with EYEO, increasing Criteo's stickiness with direct supply partners:- Assessed the opportunity and potential of the partnership and provided actionnable forecasts to leadership and our partner EYEO.- Defined policies and expert guidance for supply teams on how to best access and optimize this new pool of supply.Developped and rolled-out the global training strategy to drive team's enablement and adoption of new products, pricing models and solutions:- Improved the communication flow between regional champions and product teams by creating streamlined and cadenced collaborative models for numerous initiatives.- Harmonized and improved the global induction and onboarding program for newcomers with key stakeholders: Regional Managing Directors, Managers and Global Training team.- Delivered education and trainings to commercial teams on strategic topics and transformational products.

London, United Kingdom

Led the Publisher Marketplace - France team (6 headcounts, sales and account managers) with a strong track record on targets achievement by driving existing business growth and achieving new business targets. Acted as interim Manager for the Publisher Marketplace - Germany account management team (3 headcounts).Set an innovative process to foster new opportunities detection and existing business maximization to sustain market growth through the creation of a dynamic collaborative framework between sales and account managers (creative streamlined handover and new business optimization process to ensure lasting successful publisher partnerships from launch).Led numerous cross-functionnal initiatives from improving global processes to supporting the growth and sustainability of Criteo's Publisher Marketplace:- Acted as the intermediary between the product organization and the commercial teams on the roll-out of the new internal analytics platform.- Drove the commercialization of new supply products and solutions such as Native and In-app.- Developped in collaboration with the business intelligence team an actionnable reporting suite on invalid traffic and supply quality issues detection and monitoring.

London, United Kingdom

Led the Publisher Marketplace - France team (4 headcounts, sales and account managers) with a strong track record on targets achievement.Monitored and reported individual and team performance to Criteo Mid-Market Leadership and improved market and individual performance reporting suite by collaborating with the Business Intelligence team to provide actionable dashboards to individual contributors and leadership team.Supported leadership in the global mid-market recruitment strategy and lead new team members recruitment process for the french market (profiles review and in-person interviews).

London, United Kingdom

Drove the revenue growth of Criteo's Publisher Marketplace by building long-lasting high-value partnerships and innovative optimization strategies with a 500+ publishers book of business including global strategic partners, resulting in a continuous target overachievement track record.Led Criteo's Publisher Marketplace - France team performance reporting to leadership and created in collaboration with the Business Intelligence team a comprehensive set of dashboards and reports.Supported the global Publisher Marketplace team growth by streamlining numerous processes from individual and market performance reporting to high-value optimizations identification.Provided expert guidance on supply quality issues management and RTB environment and developped in collaboration with the global training team an improved and harmonized newcomers induction program.Conducted the induction program of numerous sales and account management newcomers: book of business and market analysis, publishers' set-up and launch, optimization opportunities, ad-serving, troubleshooting and reporting.

Bourg-La-Reine

Led the launch and growth of numerous advertising programs for strategic advertising clients with a specialization in lifestyle, outdoor and boardsports brands.In close collaboration with top-tier clients, defined online-advertising strategies to create successful and innovative advertising ecosystems responding to their marketing goals through the activation and fidelization of advertising partners of numerous types: affiliate marketing, retargeting, media-buying, display, e-mailing, etc...Set internal best-practices and expert guidance to support the analysis of accounts performance and to help streamline team and accounts reporting to leadership.

Bourg-La-Reine

In charge of a 40+ mid-market advertising clients book of business: acted as a consultant to set-up, monitor and optimize online advertising campaigns to help my clients meet their marketing goals. Recruited and animated a network of advertising partners and publishers to establish long-term advertising campaigns based on the performance marketing goals of my clients (retargeting, SEM, coupons, cashback, ...).Drove the optimization and maximization of the mutual profitability (Advertiser - Publisher - Platform) to create long-term successful advertising eco-systems.

Soorts-Hossegor

Produced a benchmark and USP analysis of competition's e-commerce websites to help leadership in the positionning and design of Rip Curl's e-commerce website Myripcurlshop.com Participated in Myripcurlshop.com retail website success and improvement through technical support (product feed administration, UK version launch, technical hotline) and look-and-feel guidance, in collaboration with the marketing and web team.Contributed to the web-marketing strategy: SEO, community management (Facebook, Twitter), affiliate marketing (sport, fashion and lifestyle blogs and websites) and partnerships' activations with innovative web-marketing players (organized a t-shirts design contest with Lafraise.com).

Lomme

Wrote a guide on how to best conduct clients' internal auditing process.Supported in clients' accounts auditing and internal auditing process and assisted my management in clients meeting.Acted as english interpreter during meetings with english clients and worked on contracts translations to english language.

Master, Sport Marketing, Brand Management, Sport Law, Partnership Activation

Erasmus Exchange, Marketing

Master'S Degree, Marketing Major

Activities and Societies: Board of Arts Member from 2006 to 2008: - Project Manager - Comics Convention « Des Calanques et Des Bulles ».