Serving 2.35B users and striving to make Instagram the best and safest platform for connecting with people and experiences. Working on growth initiatives, supporting creator success, and chipping in on the odd AI/ML project.

Product Design @ Instagram.

Streetwear brand turned gift shop with a small collective of creators, authors and meme makers. Apparel, books, and music by Yumi Sakugawa, Yrsa Daley-Ward, Gabi Abrão and more. Shop: www.sunshineshop.la

Casual product design studio for ambitious startups and established companies. Clients include Red Bull, Going and Symposia (formerly Moxa).

Early investor in Crowns & Hops, an Inglewood-based brewery dedicated to preserving culture, expansion of the palate and community building through world class beer. #BPLB

Design Advisor for L+R's suite of productivity software.

Worked on near and long-term projects - experimentation, feature development, information architecture, new content experiences, guided programs, podcasts, yoga, diversity and inclusivity offerings with partners like Dive in Well, Shine and Noojimo, integrating coaching and therapy, team mentorship and responsible for team rituals including our weekly critique. Evangelized Headspace Design at the world's top conferences. Highlights:- Increased conversion by 80% with growth initiatives and paywall experimentation (3MM paying subscribers)- Increased content starts by 10%, content completes by 5% while lowering friction- Increased active rate per week for new users by 45% with content targeting– Increased active users by 15% and active days by 3.8% with content targeting– Launched first self-paced, guided multi-week subclinical program for stress reduction with no reliance on human providers; increased content engagement (activity completion) by 6%, and DAUs & WAUs by 1% for target user segment– Reduced churn by 4% with thoughtful cancellation flow, saving the company $2M+ annually- 18th most tenured employee- Keynote speaker at Figma Config

Led design on core and growth initiatives, worked on all aspects of the service: membership, engagement, retention, b2b, mental health, machine learning, guided programs and more.Hyperproductive "ideation-machine" who "can also deliver" (my manager's words, not mine lol), balancing business goals and user needs, pushing the brand and product experience at all touch points, built out parts of our design system, defined process and tooling, new ways we can innovate, etc.

Focused on product growth features and initiatives: acquisition, conversion, checkout flows, cancellation flows, launched Student and Family plans, SEM/SEO pages, lifecycle campaigns, gifting, contributing to the early design system and more.

Conducted user research and designed v2/v3 of the Headspace app. Worked cross-functionally to launch v3 worldwide, as well as core features (engagement, discovery, personalization), evergreen landing pages, brand partnerships (Nike, Spotify, Starbucks), modular email system for CRM, custom CMS/dashboard and suite of airline apps.

Designed and shipped products for Red Bull Media House. Worked on all aspects from vision, strategy, user experience, prototyping and testing. Worked with cross-functional project teams using an agile, user-centered and collaborative process on key features like: streaming/live TV, live events (multi-cam), onboarding and profile/personalization.Highlights:- Launched on 12 platforms including mobile, TV, web, and others- 4x'ed engagement and time spent in-app with Live TV- RBTV reached 1 billion views

All design initiatives from brand design to digital footprint as MBC went from zero to one. Now available across Ontario, in the LCBO, Beer Store, Loblaws any many taps all over Canada.Sadly, I had to pass on future design initiatives after launch, but I'm still the brewery's #1 fan and proud supporter! You're on Island Time!

Co-founded the agency. We were a small shop working on many types of projects from the early days of responsive web to experiential rooms for science centers and art galleries. I did a bit of everything over the years—responsible for leading our design and technology efforts, managing and contributing on projects, and pitching new business.Our focus early on was branding for small businesses and non-profits. We grew to become one of the top agencies in Northern Ontario, eventually pivoting into a digital boutique with agency-of-record contracts with Science North, the Art Gallery of Sudbury, Musagetes Foundation, ecommerce for legendary punk record label Deranged Records and helped kickstart Manitoulin Brewing Company. We decided to sunset the company for the opportunity to move to California and sharpen our product design skills.Highlights:- $500K/yr annual revenue including Agency of Record contracts- Northern Ontario Business' Young Entrepreneur of the Year Award (2013)- So(cial) Good Design Award (2015)- Design Edge's Legacy Award (2016)

I was the sole all ages punk and metal booker in Sudbury, Ontario providing a pit stop between Thunder Bay and Toronto. Booked hundreds of bands over nearly a decade from heavy metal juggernauts like Architects, Every Time I Die and Madball, to punk classics like Regulations and Career Suicide. Even dipped my feet into the world of folk music with artists like Julie Doiron and Daniel Romano. I almost booked M.O.P. once but they got stuck at the border. I did book Shad, though (Hip-Hop Evolution host).I really didn't want a "job" job. By focusing on music and cultivating a community, I was able to sharpen my design skills making posters, album art, etc. and even ran an online message board, Punksud.com, with hundreds of daily active users.

Faculty in the School of Art & Design, teaching in the Graphic Design program. A little bit of Graphic Design History, Web Design and even Art History. I'm thankful for the opportunity to teach early in my career and hope to revisit it in the future.

After graduating from design school, the recession was on its way and jobs were sparse. There was work to be done but very few open roles. I started a "studio" out of my apartment called Small Change with a friend (named after the Tom Waits song) and designed posters, album art, skate decks, etc. The irony in the name didn't strike us at the time.Later, I freelanced for agencies, notably Overtheatlantic and 50 Carleton (yes, there is a design industry north of Toronto). My first project with OTA won a Canadian Marketing Award, and at 50C, I worked on telecomm campaigns for Bell and on mining projects for Sandvik. Classic agency work. Having the freedom to work with agencies while maintaining my autonomy is where my interest in entrepreneurship started.