Francois Bondiguel work email
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I'm a Marketing and Growth leader with 15 years of experience in customer acquisition, funnel optimisation, and product-led growth for global technology companies.I’ve been fortunate to be part of multiple rocket ships: 1. At Vend: from ARR$2.5M to ARR$30M2. At Xero: from ARR$425M to ARR$500M3. At Deputy: from ARR$22M to ARR$51M4. At Canva since 2020 🚀Earlier in my career I had the opportunity to grow my own B2C SaaS startup from ARR$0 to ARR$300K without spending any money on Marketing. I also worked for one of the leading ecommerce agencies in the UK, managing multi-million dollar accounts. "There are very few people in the Southern Hemisphere (or in the world) who can do what Francois can do! A scientist, a hacker, a marketer, a builder, a leader, even an individual contributor who can do 10 people's job on his own -> yes, that's Francois. He built many things in Deputy from the ground up. Technology, team, process, infrastructure : he is a weapon for any startup!" Ashik Ahmed CEO at Deputy
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Head Of Growth Marketing B2BCanvaSydney, Nsw, Au -
AdvisorProsaic Sep 2023 - PresentAuckland, NzProsaic for accountants, small businesses, and sole traders connects to personal bank, card, and mortgage accounts, using AI to find and code business expenses like home office and motor vehicle automatically. Expenses can be instantly shared with Xero, Hnry, or directly with your accountant to claim tax deductions and complete GST returns. -
Head Of Growth Marketing B2BCanva Mar 2021 - PresentSurry Hills, New South Wales, Au
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Growth LeadCanva May 2020 - Mar 2021Surry Hills, New South Wales, Au• Creating and owning the roadmap for product growth initiatives• Leading the development and alignment of clear user journeys and segmentation • Piloting and proving out a demand gen engine to scale Canva product verticals• Defining and evolving a standardised experiment framework that has the highest impact• Setting up the right infrastructure, tooling and playbooks to empower Canva growth teams
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Head Of GrowthDeputy Jul 2018 - Apr 2020Sydney, New South Wales, Au• Built the Website, SEO and CRO teams that delivered a 42% increase in organic trials and 30% increase in signup rate (website visitors to signups) in 12 months.• Led the global Demand Gen team ($6M/year digital acquisition budget) that generated 65,000+ desktop and mobile trials in FY19.• Led the Product Growth team that delivered a record peak conversion rate (trials to paying customers) at 33.9% in late 2019 (a 24% YoY increase).• Supported global Marketing and Sales teams with their prospecting data needs. Generated a pipeline of over 100,000 qualified prospects for outbound in 2020. -
Head Of GrowthXero Nov 2017 - Jul 2018Te Aro, Wellington, Nz• Coordinated a group of 6 teams (Digital Media, Digital Performance, Product Marketing, Partner Marketing, Data Innovation and Growth Hacking) that generated $2M from 2 Xero add-on products (Projects & Expenses) in FY18.• Built Xero’s first Growth Hacking team that delivered 20+ experiments including a Xero/ Facebook/MailChimp integration and an automated Xero to Xero network (a network effects play with 1.4M customers).• Identified and pitched to C-suite new revenue opportunities in activation (up-sell & cross-sell) and retention (churn reduction) across all Xero products. -
Chief Marketing OfficerVend Dec 2016 - Nov 2017Montreal, Quebec, Ca• Partnered with CRO to grow revenue from $20M ARR to $30M ARR • Led a team of 25 people (Lead Gen, Product Marketing, Brand & Comms, and Marketing Ops)• Managed a $5M a year acquisition and brand budget across 7 key markets• Developed Vend’s strategic partner network globally (Apple, Square, Shopify, Xero) -
Director Of Demand GenerationVend Aug 2015 - Nov 2016Montreal, Quebec, Ca• Generated over 160,000 qualified leads over a 16 month period, resulting in $384M worth of pipeline for the the sales team• Grew revenue 10% MoM for 16 months in a row to over $2M in MRR in November 2016
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Online Marketing ManagerVend May 2013 - Jul 2015Montreal, Quebec, Ca• Tripled website traffic in 24 months to over 250,000 unique visits a month using SEO tactics, brand activities, paid advertising, and referral programs• Designed and implemented Vend’s SEO strategy resulting in 120 of our main high intent keywords ranking #1 on Google in the UK, USA, Australia, and New Zealand• Pioneered social media advertising at Vend with over 1.6M views on YouTube, and 25,000 leads created using a combination of Facebook, YouTube and LinkedIn advertising
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Digital Marketing DirectorSmartebusiness Jun 2011 - May 2013Manchester, Manchester, Gb• Generated over $8M worth of online sales using Magento SEO, online advertising, ecommerce, conversion optimisation, and referral programs.• Secured 10 new contracts with large ecommerce businesses in NZ and Australia such as HealthPost, Bike Barn, Trade Tested, and BLIS Technologies.• Managed a portfolio of 30 B2B and B2C clients across New Zealand, Australia, USA, and the UK. -
Cmo & Co-FounderThe Distiller Oct 2008 - May 2013• Grew The Distiller community to 32 early stage tech startups working from our free coworkingspaces in Dunedin and Auckland• Organised regular demo days attended by industry leaders, angel investors, and startup mentors, securing seed funding for a number of budding entrepreneurs in New Zealand• Launched the Sexy Summer Jobs program which resulted in over 140 students getting summer internships at 17 local tech businesses in Dunedin -
Cmo & Co-FounderPocketsmith Jun 2008 - Jun 2011Dunedin, Otago, Nz• Grew the PocketSmith community to 50,000+ users on no budget using smart online marketing tactics and innovative influencer strategies• Successfully exited the business in 2011, selling my 33% share to the other co-founders. The company now has 15+ employees and continues to be profitable
Francois Bondiguel Skills
Francois Bondiguel Education Details
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University Of OtagoManagement -
Esdes Business SchoolInternational Business
Frequently Asked Questions about Francois Bondiguel
What company does Francois Bondiguel work for?
Francois Bondiguel works for Canva
What is Francois Bondiguel's role at the current company?
Francois Bondiguel's current role is Head of Growth Marketing B2B.
What is Francois Bondiguel's email address?
Francois Bondiguel's email address is fr****@****ero.com
What is Francois Bondiguel's direct phone number?
Francois Bondiguel's direct phone number is +642110*****
What schools did Francois Bondiguel attend?
Francois Bondiguel attended University Of Otago, Esdes Business School.
What are some of Francois Bondiguel's interests?
Francois Bondiguel has interest in Mint, Technology, Web Marketing, Retail, Financial Planning, Web Design, Indinero, Learnvest, Search Engine Optimization (Seo), Wikipedia.
What skills is Francois Bondiguel known for?
Francois Bondiguel has skills like Online Marketing, Digital Marketing, E Commerce, Seo, Social Media Marketing, Online Advertising, Marketing Strategy, Start Ups, Ppc, Sem, Marketing, Saas.
Who are Francois Bondiguel's colleagues?
Francois Bondiguel's colleagues are Tsz Kiu Pang, Anup Kumar, Fatima Mohammed, Liam Gardner, Marawan Mahmoud, Jenny Gernale, Adrian Pamintuan.
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