Francois Bondiguel Email & Phone Number

Sydney, NSW, AU

Auckland, NZ

Prosaic for accountants, small businesses, and sole traders connects to personal bank, card, and mortgage accounts, using AI to find and code business expenses like home office and motor vehicle automatically. Expenses can be instantly shared with Xero, Hnry, or directly with your accountant to claim tax deductions and complete GST returns.

Surry Hills, New South Wales, AU

Surry Hills, New South Wales, AU

• Creating and owning the roadmap for product growth initiatives
• Leading the development and alignment of clear user journeys and segmentation
• Piloting and proving out a demand gen engine to scale Canva product verticals
• Defining and evolving a standardised experiment framework that has the highest impact
• Setting up the right infrastructure, tooling and playbooks to empower Canva growth teams

Sydney, New South Wales, AU

• Built the Website, SEO and CRO teams that delivered a 42% increase in organic trials and 30% increase in signup rate (website visitors to signups) in 12 months.
• Led the global Demand Gen team ($6M/year digital acquisition budget) that generated 65,000+ desktop and mobile trials in FY19.
• Led the Product Growth team that delivered a record peak conversion rate (trials to paying customers) at 33.9% in late 2019 (a 24% YoY increase).
• Supported global Marketing and Sales teams with their prospecting data needs. Generated a pipeline of over 100,000 qualified prospects for outbound in 2020.

Te Aro, Wellington, NZ

• Coordinated a group of 6 teams (Digital Media, Digital Performance, Product Marketing, Partner Marketing, Data Innovation and Growth Hacking) that generated $2M from 2 Xero add-on products (Projects & Expenses) in FY18.
• Built Xero’s first Growth Hacking team that delivered 20+ experiments including a Xero/ Facebook/MailChimp integration and an automated Xero to Xero network (a network effects play with 1.4M customers).
• Identified and pitched to C-suite new revenue opportunities in activation (up-sell & cross-sell) and retention (churn reduction) across all Xero products.

Montreal, Quebec, CA

• Partnered with CRO to grow revenue from $20M ARR to $30M ARR
• Led a team of 25 people (Lead Gen, Product Marketing, Brand & Comms, and Marketing Ops)
• Managed a $5M a year acquisition and brand budget across 7 key markets
• Developed Vend’s strategic partner network globally (Apple, Square, Shopify, Xero)

Montreal, Quebec, CA

• Generated over 160,000 qualified leads over a 16 month period, resulting in $384M worth of pipeline for the the sales team
• Grew revenue 10% MoM for 16 months in a row to over $2M in MRR in November 2016

Montreal, Quebec, CA

• Tripled website traffic in 24 months to over 250,000 unique visits a month using SEO tactics, brand activities, paid advertising, and referral programs
• Designed and implemented Vend’s SEO strategy resulting in 120 of our main high intent keywords ranking #1 on Google in the UK, USA, Australia, and New Zealand
• Pioneered social media advertising at Vend with over 1.6M views on YouTube, and 25,000 leads created using a combination of Facebook, YouTube and LinkedIn advertising

Manchester, Manchester, GB

• Generated over $8M worth of online sales using Magento SEO, online advertising, ecommerce, conversion optimisation, and referral programs.
• Secured 10 new contracts with large ecommerce businesses in NZ and Australia such as HealthPost, Bike Barn, Trade Tested, and BLIS Technologies.
• Managed a portfolio of 30 B2B and B2C clients across New Zealand, Australia, USA, and the UK.

• Grew The Distiller community to 32 early stage tech startups working from our free coworkingspaces in Dunedin and Auckland
• Organised regular demo days attended by industry leaders, angel investors, and startup mentors, securing seed funding for a number of budding entrepreneurs in New Zealand
• Launched the Sexy Summer Jobs program which resulted in over 140 students getting summer internships at 17 local tech businesses in Dunedin

Dunedin, Otago, NZ

• Grew the PocketSmith community to 50,000+ users on no budget using smart online marketing tactics and innovative influencer strategies
• Successfully exited the business in 2011, selling my 33% share to the other co-founders. The company now has 15+ employees and continues to be profitable

Postgraduate Diploma In Commerce, Management

Master Degree, International Business