Personalisation Efforts: Led personalisation efforts for the Shoprite Group, ensuring customers receive tailored experiences and deals based on their omnichannel behaviour.Direct Marketing: Acted as Platform Business Owner for all direct marketing for the group, overseeing the implementation of the new Omnichannel Marketing Platform, Insider.Product Roadmap Management: Managed the product roadmap for the marketing platform and customer experience, collaborating closely with architecture and technical teams to bring initiatives to life.Large-Scale Projects: Led large-scale projects for the group to advance personalisation ambitions.Customer Engagement Strategies: Identified and implemented new strategies to maintain customer engagement throughout their lifecycle.

Budget Management: Managed various loyalty budgets, including direct marketing, supplier, and engagement budgets, ensuring no overspend.Customer Opportunity Identification: Identified new customer opportunities to maintain engagement with the loyalty programme and acquire new customers through continuous research and optimisation of loyalty processes.Innovation and Efficiency: Drove new and continued innovation with the Head of Loyalty, ensuring efficiency and ease of use of customer-facing channels.Campaign Development and Execution: Developed, executed, and analysed customer lifetime value and customer life-cycle campaigns, including offer management, communication, customer segmentation, behaviour-based, and trigger communications.CRM Strategy Leadership: Led and managed CRM strategies, personalisation, and product recommendation programmes and platforms.Team Management: Managed the Smart Shopper analysis team to test, analyse, refine, and scale various campaigns, ensuring timely delivery of reports.Database and Collaboration Management: Oversaw various databases and collaborated with in-house and external parties to formulate strategies and assist in the execution, asset management, and multi-channel management of loyalty strategies.

IT Roadmap Management: Managed the IT roadmap for loyalty programmes, ensuring timely delivery of projects to maintain technological relevance.Customer Data Ownership: Acted as the customer data owner, overseeing all customer data and identifying new opportunities within the data.Direct Communications Management: Owned direct communications and data, ensuring accurate and relevant communications, including managing the direct marketing calendar.Data Analysis and Optimisation: Conducted data analysis and optimisation in collaboration with an analysis partner to uncover new business opportunities.Direct Marketing Strategy Development: Developed and implemented key strategies for direct marketing channels, enhancing efficiency and return on investment.Business Efficiency Improvement: Improved business efficiencies by simplifying and automating various processes, including the amalgamation of over 15 customer data points to deliver highly relevant and personalised weekly emails.

Digital Agency Insourcing: Collaborated with the Digital Marketing Manager to insource the digital agency, streamlining operations and improving efficiency.Business Brief Management: Managed business briefs for key channels, including email, earned, owned, and paid media across the business.Email Channel Leadership: Led the email channel for Pick n Pay Digital, optimising campaigns for higher engagement and conversion rates.Resource Management: Conducted resource management, time tracking, and traffic oversight for internal resources, ensuring optimal utilisation.Large-Scale Project Oversight: Oversaw large-scale digital projects for Pick n Pay, consistently delivering on time and within budget.

Managed medium to large-scale campaigns as required by clients, ensuring timely and successful delivery.Oversaw email campaign management and webmaster duties, enhancing engagement and conversion rates.Delivered assets for national campaigns and localizations, maintaining high-quality standards.Conducted resource management, time tracking, and comprehensive reporting to clients.Acted as the key liaison between the Digital Marketing Manager and various agencies, fostering effective communication and collaboration.

Managed medium to large-scale campaigns as required by clients, ensuring timely and successful delivery.Oversaw email campaign management and webmaster duties, enhancing engagement and conversion rates.Delivered assets for national campaigns and localizations, maintaining high-quality standards.Conducted resource management, time tracking, and comprehensive reporting to clients.Acted as the key liaison between the Digital Marketing Manager and various agencies, fostering effective communication and collaboration.

Day to day maintenance duties on the various owned properties including, Nokia MEA, Nokia Ireland, Nokia UK & Nokia Germany.Building and publishing of new product pages.

Managing workflow with Webmaster Team to ensure timely delivery of various projects.Directly liaised with the South African client service team to ensure delivery of project.Job Tracking.Resource & SchedulingReporting.

Developed back-end and front-end components for a CRM solution, including an SMS portal and mobile site creation.Managed the creation and setup of marketing campaigns for suppliers, ensuring successful execution and delivery.Led and managed the delivery of new features for the CellSmart MobiSuite product, enhancing functionality and user experience.