François Boulet is a manager of digital teams, with 20 years of experience in companies from the world of marketing, media and finance (Cossette, Radio-Canada, Astral, Desjardins). As a strategist and operator of digital solutions, he manages and mobilize multidisciplinary teams of experts. He master all aspects of digital marketing: business, marketing, content, functionalities, user experience, measurement, technology, etc! He understand the challenges of digital transformation inside large organization. He has experience with all aspect of digital marketing across all channels, whether it is social media, web sites, mobile application, SEO, SEM or display campaign and especially the optimization and the integration of customer experience across these channels and the physical point of sales and customer relations centers.