Françoise Clément-Kalnins Email & Phone Number

Paris, FR

Group Head of Marketing, ALL Brand, E-commerce, Digital Experience and Platform, CRM, Data, 360° CommunicationScope: 40 Brands - 1 E-commerce and 30 Brand websites, 1 App - € 2,3 B° E-commerce Sales - 5300 hotels - 110 countriesE-COMMERCE, OMNICHANNEL, DIGITAL TECH- Develop new Group Digital and Omnichannel Strategy: Repeat Business X2, +2pts in Ecommerce.

Global Head of Direct-to-Customer, E-commerce, Retail, Omnichannel, Client Experience and Service, Digital PlatformScope: 2300 boutiques and spas, 1 E-commerce website - 80 countries in the US, Europe, Asia, Oceania, Middle EastE-COMMERCE, DIGITAL, OMNICHANNEL- Design the E-commerce strategy, create the Brand’s E-commerce website from scratch - 7% of.

Zurich, Suisse

Global Head of Omnichannel Marketing, Client Acquisition, CRM, On & Offline Communication, Data, Digital Platform Scope: 3500 stores and 21 E-commerce and Brand websites - 70 countries, in Europe, the Americas, Asia, Oceania, Middle EastSTRATEGY AND LEADERSHIP- Create the Global Client and Omnichannel Strategies translating the Brand DNA and supporting.

Global Head of Client Experience and Service, Client Development, CRM, Clienteling, Omnichannel, Data, Digital Platform, Client CommunicationScope: 110 boutiques and 20 E-commerce and Brand websites - 30 countries in Europe, the Americas, Asia, Middle EastSTRATEGY AND LEADERSHIP- Create the Maison’s Client Strategy embodying the Brand identity and.

Head of 360° Marketing, Loyalty Programs, CRM, Data, Digital Platform, Trade Marketing, Omnichannel Communication Scope: 17 stores, 1 website, 1 M° Loyalty members, 4M-Client databaseMARKETING STRATEGY, LOYALTY, CRM- Develop the Marketing Strategy for local & international clients to support the new Luxury positioning- Create PRINTANIA Loyalty Program (60%.

MARKETING AND SALES- Manage Sales and Marketing plans development and implementation to drive Traffic, Sales growth and ProfitabilityLOYALTY, COMMUNICATION, CLIENT EXPERIENCE- Create Printemps SUPREME Loyalty Program from A to Z, and manage the P&L reaching € 100M Sales: Program and Brand platform design, Acquisition, Activation, Communication, Website.

Head of Multichannel Marketing, Customer Acquisition, CRM, Customer Service, Data, Digital Platform Scope: 120 stores, 1 website, 1M-Client databaseSTRATEGY AND LEADERSHIP- Implement the Group Marketing Strategy, develop Customer Acquisition and Customer Care PoliciesCUSTOMER SERVICE- Create and manage a 25-people multichannel Customer Service Center.