Group Head of Marketing, ALL Brand, E-commerce, Digital Experience and Platform, CRM, Data, 360° CommunicationScope: 40 Brands - 1 E-commerce and 30 Brand websites, 1 App - € 2,3 B° E-commerce Sales - 5300 hotels - 110 countriesE-COMMERCE, OMNICHANNEL, DIGITAL TECH- Develop new Group Digital and Omnichannel Strategy: Repeat Business X2, +2pts in Ecommerce (19%)- Drive Group E-commerce growth and P&L, build and run ALL.com E-commerce website and Mobile App- Lead Group Digital Program, build a new Tech Platform to manage Websites, Data, AI, Marketing, CRM- Drive Digital Roadmap & backlog, create the Digital Content Factory to deliver best-in-class ExperienceMARKETING, BRANDING, COMMUNICATION- Develop ALL Brand presence and premiumize positioning: new Brand Platform, Media and Content Strategy- Manage Global Marketing Plans and 360° Communication Campaigns: Media, Social Media, PR, SEO, SEA, CRM- Orchestrate Marketing Activation Plans accross channels and geographies in close collaboration with RegionsCLIENT EXPERIENCE, CUSTOMER ENGAGEMENT, CRM- Increase Client Acquisition, Engagement, Conversion: new Personalization Strategy relying on Data & AI- Build new Data Policy and Client Segmentation to improve Experience and E-commerce performances - Redesign Customer Journeys, develop new channels, create an inspiring Experience across touchpoints- Build a Center of Excellence to monitor Client KPIs and support Local Teams in operational executionMANAGEMENT AND LEADERSHIP- Engage a 250-people international Community in 8 Regions on common Digital Strategy & Technology- Manage a 47-people multifiled team, build new agile organization and operating models with Regions

Global Head of Direct-to-Customer, E-commerce, Retail, Omnichannel, Client Experience and Service, Digital PlatformScope: 2300 boutiques and spas, 1 E-commerce website - 80 countries in the US, Europe, Asia, Oceania, Middle EastE-COMMERCE, DIGITAL, OMNICHANNEL- Design the E-commerce strategy, create the Brand’s E-commerce website from scratch - 7% of Sales- Build E-commerce from A to Z: UX, E-merchandizing, Content, SEO, Omnichannel Services, Logistic - Set up the E-commerce Tech Platform relying on Salesforce incl. OMS, Supply Chain, Services, CRMRETAIL MANAGEMENT AND LEADERSHIP- Create the Global Department, drive the launch of E-commerce and the first Spa and Retail Boutique in the US- Build the Global Team, manage Retail Boutiques and Spas in France : one Flagship Spa of 40 people, one boutique at Le Bon Marché

Global Head of Omnichannel Marketing, Client Acquisition, CRM, On & Offline Communication, Data, Digital Platform Scope: 3500 stores and 21 E-commerce and Brand websites - 70 countries, in Europe, the Americas, Asia, Oceania, Middle EastSTRATEGY AND LEADERSHIP- Create the Global Client and Omnichannel Strategies translating the Brand DNA and supporting Retail and E-commerce growth- Build the Global multi-field Department, and engage an international Community of 30 experts in countriesMARKETING, COMMUNICATION, CLIENT EXPERIENCE- Design Global Omnichannel Marketing plans & campaigns to drive traffic to Stores and E-commerce sites- Manage On & Offline Communication with the Creative Studio, develop unique Experiences and VIP Events- Build Engagement and Clienteling programs, and an exceptional Journey across On & Offline touchpointsDIGITAL, TECH, DATA- Steer Global Digital Roadmap with IT Team, Product Owner of Digital Platform incl. E-commerce and Retail- Develop Data-driven Marketing, Business Performance, and Client Knowledge - Customer Acquisition +30%

Global Head of Client Experience and Service, Client Development, CRM, Clienteling, Omnichannel, Data, Digital Platform, Client CommunicationScope: 110 boutiques and 20 E-commerce and Brand websites - 30 countries in Europe, the Americas, Asia, Middle EastSTRATEGY AND LEADERSHIP- Create the Maison’s Client Strategy embodying the Brand identity and supporting Business acceleration- Build the Global Department and multi-field Team, and support an international Community of 20 expertsCLIENT EXPERIENCE, CUSTOMER SERVICE- Develop On and Offline Client Experience and elevate Service level: new Client paths, Service Charter, Sales rituals CLIENT DEVELOPMENT, CRM, OMNICHANNEL- Create Omnichannel Activation Strategy and Client Engagement Programs, drive the execution with RegionsDATA, DIGITAL TECH- Define Data Strategy and Client Segmentation, implement worldwide the Digital, Data, CRM Tech Platform

Head of 360° Marketing, Loyalty Programs, CRM, Data, Digital Platform, Trade Marketing, Omnichannel Communication Scope: 17 stores, 1 website, 1 M° Loyalty members, 4M-Client databaseMARKETING STRATEGY, LOYALTY, CRM- Develop the Marketing Strategy for local & international clients to support the new Luxury positioning- Create PRINTANIA Loyalty Program (60% of Sales) and steer the program development with the EXCO: new Loyalty Strategy based on Experiences, Program design, CX, Business Plan, Tech solutions, Change- Develop the CRM strategy for International clients, create the VIP Program for Local and Tourist ClientsDIGITAL TECH, DATA- Define the Digital Tech Roadmap with IT team, set-up a 4-M Client 360 Database enabling OmnichannelMANAGEMENT- Create a new Department: organization design, new roles definition, development of 5 team members

MARKETING AND SALES- Manage Sales and Marketing plans development and implementation to drive Traffic, Sales growth and ProfitabilityLOYALTY, COMMUNICATION, CLIENT EXPERIENCE- Create Printemps SUPREME Loyalty Program from A to Z, and manage the P&L reaching € 100M Sales: Program and Brand platform design, Acquisition, Activation, Communication, Website, KPIs, Data, Tech- Develop exceptional Events and Experiences in partnership with Luxury, Fashion, Beauty, Design BrandsMANAGEMENT- Manage a 4-people Team and engage Retail, Customer Service and Brand Teams on Marketing Programs

Head of Multichannel Marketing, Customer Acquisition, CRM, Customer Service, Data, Digital Platform Scope: 120 stores, 1 website, 1M-Client databaseSTRATEGY AND LEADERSHIP- Implement the Group Marketing Strategy, develop Customer Acquisition and Customer Care PoliciesCUSTOMER SERVICE- Create and manage a 25-people multichannel Customer Service Center : Strategy, Business Plan, Operations, TrainingDIGITAL, DATA, TECH- Business lead for the Group Tech Program, develop a new Marketing, CRM, Digital and Retail platform