As a consumer behavior researcher, my work focuses on consumer responses to relational investments. My research interests include topics such as: 1) brand-consumer interactions; 2) direct marketing and social communication; 3) complaint handling and brand transgressions; 4) consumer resistance to digital marketing and, 5) collaborative consumption.My research has been published in a number of internationally recognized peer-reviewed journals, including the International Journal of Research in Marketing, Marketing Letters, Journal of Business Research, Psychology & Marketing, European Journal of Marketing, among others.