Director Of Sales And E Marketing
CurrentWith 43 & 40 rooms these 2 resorts offer 5 outlets, a private beach, leisure, banqueting, weddings and MICE activities. IMPLEMENTING AND MONITORING SALES & MARKETING ACTION PLAN- Daily analysis of pace reports, pick-up and accounts production. - Constantly looking for new business development opportunities.- Annual budget for the group. - Sales Action Plan : Travel budget Sales calls in Europe & overseas (France, USA, UK, Scandinavia, Russia, Switzerland, Australia, Asia). Sales trip reports and follow up. Web strategy and update. Managing keys partners relationship: FIT, DMC, Wholesalers. Managing affiliations & sales representation offices. Managing sales network: Virtuoso, Signature, Traveller Made, American Express…- Marketing Action Plan : Advertising budget. Managing PR offices in France & USA. Validation de tous les supports de vente. Internal communication budget. Managing internal events up to 500 guests. Managing relation with journalists. Manging e-reputation and social Medias. REVENU OPTIMISATION AND RATE STRATEGY : Daily validation of Yield Manager’s recommendations and update. Forecasting room revenue on a weekly basis. Implenting strategies by segment and distribution canals. OPERATIONS SKILLS Head of department including 4 managers. Managing, recruitment and assessment of a 9 member’s team. Daily operations with regular duties. Head if quality for mystery inspections. Managing catering sale: banqueting, events, weddings and MICE ACHIEVEMENTS Room Revenue increase: +23% Group Revenue: +60% Maintain market share in keys market, UK & Russia, despite a difficult situation Strong catering revenue Converting secondary market to feeder market Developing the Virtuoso Network