François Hua Email & Phone Number

Saint-Mandé, Fr

Saint-Denis, Fr

• Managing a team of 15 people.• Strategic definition of a differentating value proposition around value-added services, to materialise Generali in our customers' everyday life, deliver more "value for money" and leverage on them to reduce customer attrition, increase cross-selling and boost new customer acquisition.Cadrage stratégique et opérationnel d’une proposition de valeur différenciante autour des services à valeur ajoutée, pour matérialiser la présence de Generali dans le quotidien de nos clients, délivrer plus de « value for money » et en faire des leviers de fidélisation, de multi-équipement et d'acquisition.• Strategic definition of an action plan to make Generali a major player regarding sustainability, around 4 key topics: climate, circular economy, senior care and well-being.• Structuring and monitoring of an action plan regarding Net Promoter Score, with various departments (distribution networks, claims management, customer service, operations back-office…), aimed at continuously improving our processes, onboarding the whole company on customer satisfaction and gradually evolving feedback management into a business lever.• Steering and deploying customer studies for all Generali France markets: quantitative and qualitative studies, in-house community of Generali customers-testers, benchmarks.

Saint-Denis, Fr

• Definition of the individual health strategy, both on the insurance product and the relevant services (prevention, care, assistance).• Operational deployment of this strategy, with various departments (actuaries, IT, distribution networks, operations, marketing, legal...), from the requirements to the sales training and the customer communications.• Launch of a new individual health insurance product dedicated to Senior people, distributed by tied agents and brokers.• Compliance work for all individual health insurance products, related to “100 % santé” and infra-annual cancellation regulations.• Definition and operation deployment of a global plan (products, services, sales, brand) to address the Senior market, a priority target in the Generali France and Generali Group strategy.• Secretariat of the "Comité Marché Particuliers", the senior management meeting led by the Executive Vice President in charge of the Retail market.

Saint-Denis, Fr

• Definition and structuring of the customer value proposition of a consistent prevention strategy for all markets (Individuals, Professionals/Small Businesses, Affluent customers).• Operational recommendations (requirements, concept, mock-ups, feasibility, budget, customer studies) to all the Market Business Units, to complete our insurance products with a comprehensive prevention program.• Work in coordination with various departments (insurance solutions, actuaries, finance, IT, legal, communications…).• Benchmark of the market trends regarding insurance innovations.• Consolidation of the Brand & CSR budget and overheads, with each manager and the Finance department.

Saint-Denis, Fr

• Customer profiles analyses from customer knowledge data and making operational recommendations to improve commercial development for all markets (Individuals, Professionals/Small Businesses, Affluent customers) via cross-sell, retention and customer acquisition.• Work on the Portfolio Analysis, conducted every year for our best Independent Financial Advisers, and recommendations to foster its operational use (local marketing campaigns). • Active collaboration on the structuring of the retention strategy for individual customers. • Operational recommendations on key subjects for Generali France, such as customer value or customer universes.• Consolidation of the Marketing budget and overheads, with each manager and the Finance department.

Montrouge, Île-De-France, Fr

Boulogne Billancourt Cedex, Fr

• Benchmark of the competitors and the market trend.• Active collaboration on the marketing of Mégane facelift, from range definition to network communications. • Management of the launch of Mégane Coupé-Cabriolet facelift.• Work on the price and the commercial actions for Mégane and Scénic.• Work on queries from the dealers.• Administration of Renault Virtual Academy, a news portal for the dealers.• Update of documents for the customers and the dealers.

Issy-Les-Moulineaux, Île-De-France, Fr

• Analysis of performance of current offers and market trend.• Analysis of data on current customers (recharging rate, churn rate…).• Active collaboration on the creation and the marketing of data plans and Internet options for voice plans.• Work on several projects to improve the customer experience, including the “Service 24h garanti”.• Work in collaboration with various departments (technic, finance, legal, communications…).• Update of documents for the customers and the sales force.

Boulogne Billancourt Cedex, Fr

• Writing of documents for internal and external use.• Monitoring of a database of all Renault documents since 2010.• Developing notions and methods about communications (rigour, ability to synthetize, conciseness).• Better understanding of the evolving automotive industry, and its challenges.• Work within a changing structure.

Paris, Île-De-France, Fr

• Recommendations to VivaSanté, a pharmaceutical company, among a group of six students, on the subject: “how to create marketing buzz for the Urgo brand”.• Following a marketing project, from a benchmark of the competitors to the buzz recommendations, with feasibility constraints.• Elaboration of a 360° digital strategy.• Developing notions about marketing buzz.

Master Of Science In Management, Marketing And Strategy

"Classes Préparatoires" For Top Business Schools, Scientific Section