François Khoury, Pmp Email & Phone Number

Ville De Paris, Île-De-France, France

Paris Area, France

fifty-five helps brands leverage their data to increase marketing, advertising, and sales effectiveness. We help businesses collect, enrich, and activate their data to find new customers, foster engagement, increase conversion, and drive sales across online and offline channels.My role, as Senior Manager, encompasses the following responsibilities:- Support business development activities from defining project approach to actively leading meetings with prospects and clients-… Show more fifty-five helps brands leverage their data to increase marketing, advertising, and sales effectiveness. We help businesses collect, enrich, and activate their data to find new customers, foster engagement, increase conversion, and drive sales across online and offline channels.My role, as Senior Manager, encompasses the following responsibilities:- Support business development activities from defining project approach to actively leading meetings with prospects and clients- Provide support and expertise to data consultants and clients to ensure successful project delivery in data & customer strategy, mobile apps activation, segmentation, CRM, marketing automation, tracking and CRO- Build and maintain consultancy offers for Mobile Apps and Customer Experience- Manage a team of innovation experts in France and share best practices with the other 55 offices (New York, London, Hong Kong, Shanghai, Shenzhen, Taiwan, and Geneva). - Develop and strengthen 55’s partnership program including Salesforce, Google, SAP, Adjust and Appsflyer- Lead for generation and delivery of internal & external trainings and workshops Show less

Paris Area, France

55 is a new breed of data company that helps brands leverage data and technology, to engage people better, faster and cheaper.As Product Manager on Mobile & Messaging matters, I have:- Designed a 360 offer dedicated to mobile apps marketing: 24 missions within 5 pillars from mobile strategy definition to data activation- Driven and adapted the 55 mobile consulting offer thanks to sales KPIs: turnover, closing rate, margin, staffing, customer satisfaction,...- Delivered 80+… Show more 55 is a new breed of data company that helps brands leverage data and technology, to engage people better, faster and cheaper.As Product Manager on Mobile & Messaging matters, I have:- Designed a 360 offer dedicated to mobile apps marketing: 24 missions within 5 pillars from mobile strategy definition to data activation- Driven and adapted the 55 mobile consulting offer thanks to sales KPIs: turnover, closing rate, margin, staffing, customer satisfaction,...- Delivered 80+ missions for apps around companies and groups in France, UK, HK, CN and USA- Built an offer around Facebook Messenger platform and delivered a FB chatbot for malls which proposes stores and restaurants recommendations thanks to data-driven algorithms- Helped Sales to pitch mobile & messaging missions- Supported consultants on business matters and Digital Factory team on technical issues during missions delivery- Managed a team of 11 consultants to become mobile specialists by teaching them strategy, acquisition, tracking, CRO of Mobile apps- Spread the word about mobile & conversational marketing topics by hosting internal and external business and technical conferences and writing articles for the 55 blog Show less

Paris Area, France

55 is a new breed of data company that helps brands leverage data and technology, to engage people better, faster and cheaper.As lead and expert on Mobile topics, I was in charge to: - Define and build a 360 consulting services offer around mobile stakes from business requirements to running operations- Sell 50+ mobile missions in 2016 ( >1M€ revenue) - Support sales, consultants, analytics experts to address mobile issues during pitches and missions delivery- Drive… Show more 55 is a new breed of data company that helps brands leverage data and technology, to engage people better, faster and cheaper.As lead and expert on Mobile topics, I was in charge to: - Define and build a 360 consulting services offer around mobile stakes from business requirements to running operations- Sell 50+ mobile missions in 2016 ( >1M€ revenue) - Support sales, consultants, analytics experts to address mobile issues during pitches and missions delivery- Drive the revamp of Cargo : an extension for Google Tag Manager to enable data collection for tools unsupported natively by the Google TMS- Evangelize mobile mindset by hosting business & technical talks Show less

Paris Area, France

Solocal Group is the european leader in advertising and local news on the Internet,smartphones and paper directory.As a Scrum Product Owner, I:- Led a Scrum team to help them to build the best booking and appointment services for restaurants and doctors for PagesJaunes website and apps- Planned the roadmap and prioritized the product backlog- Wrote users stories which translate business need to functional guidelines (As a < type of user >, I want < some goal… Show more Solocal Group is the european leader in advertising and local news on the Internet,smartphones and paper directory.As a Scrum Product Owner, I:- Led a Scrum team to help them to build the best booking and appointment services for restaurants and doctors for PagesJaunes website and apps- Planned the roadmap and prioritized the product backlog- Wrote users stories which translate business need to functional guidelines (As a < type of user >, I want < some goal > so that < some reason >)- Defined KPIs and indicators to measure product performance- Set up and used KPIs based on the Kanban board to drive team efficiency Show less

Paris Area, France

Solocal Group is the European leader in advertising and local news on the Internet,smartphones and paper directory.- Worked in Scrum methodology with cross­services: Technical, Marketing, and other partners- Planned the roadmap and made the conception of the Responsive Website for smartphones andtablets- Conceived and specified the new directory dedicated to Android smartphones & tablets- Drove the achievement of PagesJaunes application dedicated to carsharing… Show more Solocal Group is the European leader in advertising and local news on the Internet,smartphones and paper directory.- Worked in Scrum methodology with cross­services: Technical, Marketing, and other partners- Planned the roadmap and made the conception of the Responsive Website for smartphones andtablets- Conceived and specified the new directory dedicated to Android smartphones & tablets- Drove the achievement of PagesJaunes application dedicated to carsharing service Autolib- Managed 8 mobile apps and websites project due to features/costs/quality/time perimeter- Followed and analyzed audiences of PagesJaunes mobile services. Set up fixing actions Show less

Paris Area, France

PagesJaunes Group is the European leader in advertising and local news on the Internet, smartphones and paper directory. - Worked with cross‐services marketing, front‐office, back‐office and testing - Conceived and specified a new directory application for iPhone : “Rest’Oh !” which offers the ability to locate and book a restaurant according to many criteria : restaurant type, promotional offers, additional services - Wrote… Show more PagesJaunes Group is the European leader in advertising and local news on the Internet, smartphones and paper directory. - Worked with cross‐services marketing, front‐office, back‐office and testing - Conceived and specified a new directory application for iPhone : “Rest’Oh !” which offers the ability to locate and book a restaurant according to many criteria : restaurant type, promotional offers, additional services - Wrote functional specifications of 10 mobile apps and mobile websites - Drove 6 mobile apps and websites projects due to features/costs/quality/time scope- Operational monitoring of PagesJaunes applications on iOS, Android, BlackBerry, WindowsPhone and Nokia Show less

Paris Area, France

PagesJaunes Group is the European leader in advertising and local news on the Internet, smartphones and paper directory. - Worked with cross services marketing, testing and the external software development centres - Wrote technical and functional specifications ; tested and submitted all iterative releases - Helped and advised the developers team of the iPhone application (5,5M downloads) - Drove the PagesJaunes… Show more PagesJaunes Group is the European leader in advertising and local news on the Internet, smartphones and paper directory. - Worked with cross services marketing, testing and the external software development centres - Wrote technical and functional specifications ; tested and submitted all iterative releases - Helped and advised the developers team of the iPhone application (5,5M downloads) - Drove the PagesJaunes directory app development on iPad (500K downloads) and the hybrid application for Android (3,3M downloads) and BlackBerry (358K downloads) - Conceived and drove achievement of the first Yellow Pages application for the brand new WindowsPhone 7 platform (85K downloads) Show less

Paris Area, France

7 months internship in an innovative start-up which proposes mobile solutions for B2B et B2C markets.- Created a restaurants and snacks mobile directory for miscellaneous food types (vegetarian/hallal/kosher) for Java handsets - Conceived the technical architecture of the application : use cases and class diagrams, database - Developed the app for more than 200 different handsets by considering all the technical limitations of J2ME… Show more 7 months internship in an innovative start-up which proposes mobile solutions for B2B et B2C markets.- Created a restaurants and snacks mobile directory for miscellaneous food types (vegetarian/hallal/kosher) for Java handsets - Conceived the technical architecture of the application : use cases and class diagrams, database - Developed the app for more than 200 different handsets by considering all the technical limitations of J2ME platform and handsets (low memory, less APIs, no data base management system, ...) - Technical consulting on the Students’ mobile apps contest: Mobi’Life 2010 (http://www.mobilife2010.org) : wrote the Frequently Asked Questions of the official website - Mobile apps challenge organisation Show less

Paris Area, France

Genius comparator, Mobifuté helps customers to chose the best mobile phone plan according to their use and also offers many tips to perform the mobile experience. - Created and conceived a fares comparator of all French mobile services : plans, prepaid, add‐ons (350 offers among 20 physical operators and MVNOs) to chose and subscribe to best offer )- Imagined an attractive offer, surveyed the French market of prices… Show more Genius comparator, Mobifuté helps customers to chose the best mobile phone plan according to their use and also offers many tips to perform the mobile experience. - Created and conceived a fares comparator of all French mobile services : plans, prepaid, add‐ons (350 offers among 20 physical operators and MVNOs) to chose and subscribe to best offer )- Imagined an attractive offer, surveyed the French market of prices comparators - Found an innovative business model and wrote the financial and the business plans - Elaborated the marketing strategy and the communication plan (web banners, social media) - Wrote all the legal documents for e‐business activity : conditions of use, privacy policy, terms of services - Developed and filled the comparator database : more than 5 000 entries typing and data quality control Show less

Master Degree – Engineer In It - Specialization In Telecommunications, Telecommunications, Business, Entrepreneurship

Activities and Societies: Telecommunications & Management

Mba In Management And Marketing Of It, Marketing, It, Business, Major/First In Class

Activities and Societies: President of ISTM Students' Union

Bachelor In Telecommunications, Telecommunications, It

Bachelor In Electronics, It, Electronics, Management, Major / First In Class