François Merlin Email & Phone Number

Paris Et Périphérie

Imprimeur Numérique Grand Format tous supports souples ou rigides pour vos événements,signalétiques, communications sur points de vente: toiles, bâches, stickers, dibond alu, PVC, plexi...

Région De Paris, France

France Head of Sales: 12,600 NV/year – 108 dealerships> Implementing the sales plan : +1500 NV over 2019> Negociating with dealers> Managing a team of 9 Zone Managers (sales & after sales)> Introducing a comprehensive business plan to increase global sales activity and customer loyalty

Région De Strasbourg, France

Sales: 4,000 NV/year – 14 dealerships > Negociating annual sales objectives with the dealers> Implementing action plans to increase network profitability and customer loyalty> Ensuring the application of the brand’s quality standards and processes at the dealerships> Introducing a comprehensive sales funnel to maximise dealer’s sales activity

Région De Paris , France

Responsible for Latin America, Africa & Middle East importersPricing Power achievements- South Africa DS 3 range repositioning - Pricing negotiations with importers regarding product changes- Re-new C4 Picasso launch in Egypt- Brand-new C4 Cactus launch in South AfricaBrand performance achievements- Identify competitor trends and assess legislative factors to optimize positioning- Assess technical factors and their impact upon Citroën and DS budget pricing- Train local teams to the group’s tools & methods- Validate the Citroën & DS range profitability prior to the launch in Iran Controlling achievements - Provide price breakdowns and analysis framework for subsidiaries and importers to capture and implement marketing input - Manage all commercial planning processes and model lines performance

Citroen Uk Ltd

Pricing and specification management of new Citroen DS4 & DS5 and Citroen C4, C4 PICASSO, C5:- Launch planning of DS4 & DS5 - Implementing a new run out strategy for C4 PICASSO- Developing the commercial range of the next generation of C4 PICASSO- Managing the C5 lifecycle- Leading a cross-department focus group to achieve a thorough SWOT analysis on C4 and DS4 to identify the key factors of successGrasp of latest industry and product issues: NCBS 2011Understanding and experience of broader sales & marketing management and disciplines.JATO Dynamics tool expertise.

Citroen Uk Ltd

- Centralizing and coordinating the management reporting and key performance indicators.- Assisting in the development of presentations for key events and lead the preparation of the “Plan d’Action Commerciale”.- Participating in the regular B2B meetings with the Fleet international department in Paris and produce materials and reports to support this activity.- Preparing executive summaries and information packs for the Managing Director.- Acting as main contact and liaison for the French community in London.- Completing commercial projects and management reports and analysis.- Overseeing the work of the department’s trainee.

Seat France

- Managing the fleet support budget of 280,000 €- Managing the launch of the new fleet website (50,000 €)- Managing of the fleet media plan- Managing and reporting the new used car label rolling out

Mba-Mae / Master Administration Des Entreprises, Management Général

Contrôle de gestion / Finance d'entreprise / Information comptable / Droit des affaires et fiscalité / Management des Systèmes.

Hec Executive Education, Le Marketing Digital

Diagnostiquer pour sa propre entreprise la situation nouvelle créée par les chan­gements de marché et de concurrence ainsi que par le.