François Merlin

François Merlin Email and Phone Number

Sales Manager @ CARACTÈRES ENSEIGNES
le buisson, occitanie, france
François Merlin's Location
Verrières-le-Buisson, Île-de-France, France, France
About François Merlin

With 5 years of expertise in sales animation and 5 years in marketing, also including 3 years abroad; I am now in charge of the development Caractères Enseignes's commercial activity, the Paris area based, ISO 20121 certified, Large Format Digital Printer for more than 25 years.

François Merlin's Current Company Details
CARACTÈRES ENSEIGNES

Caractères Enseignes

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Sales Manager
le buisson, occitanie, france
Employees:
6
François Merlin Work Experience Details
  • Caractères Enseignes
    Responsable Commercial
    Caractères Enseignes Sep 2020 - Present
    Paris Et Périphérie
    Imprimeur Numérique Grand Format tous supports souples ou rigides pour vos événements,signalétiques, communications sur points de vente: toiles, bâches, stickers, dibond alu, PVC, plexi...
  • Mazda France
    Sales Operation Manager
    Mazda France Oct 2018 - Mar 2020
    Région De Paris, France
    France Head of Sales: 12,600 NV/year – 108 dealerships> Implementing the sales plan : +1500 NV over 2019> Negociating with dealers> Managing a team of 9 Zone Managers (sales & after sales)> Introducing a comprehensive business plan to increase global sales activity and customer loyalty
  • General Motors
    Sales District Manager Opel
    General Motors Nov 2015 - Aug 2018
    Région De Strasbourg, France
    Sales: 4,000 NV/year – 14 dealerships > Negociating annual sales objectives with the dealers> Implementing action plans to increase network profitability and customer loyalty> Ensuring the application of the brand’s quality standards and processes at the dealerships> Introducing a comprehensive sales funnel to maximise dealer’s sales activity
  • Psa Peugeot Citroën
    Citroën & Ds Brand Manager
    Psa Peugeot Citroën Oct 2012 - Oct 2015
    Région De Paris , France
    Responsible for Latin America, Africa & Middle East importersPricing Power achievements- South Africa DS 3 range repositioning - Pricing negotiations with importers regarding product changes- Re-new C4 Picasso launch in Egypt- Brand-new C4 Cactus launch in South AfricaBrand performance achievements- Identify competitor trends and assess legislative factors to optimize positioning- Assess technical factors and their impact upon Citroën and DS budget pricing- Train local teams to the group’s tools & methods- Validate the Citroën & DS range profitability prior to the launch in Iran Controlling achievements - Provide price breakdowns and analysis framework for subsidiaries and importers to capture and implement marketing input - Manage all commercial planning processes and model lines performance
  • Psa Peugeot Citroën
    Product & Pricing Manager
    Psa Peugeot Citroën Feb 2011 - Sep 2012
    Citroen Uk Ltd
    Pricing and specification management of new Citroen DS4 & DS5 and Citroen C4, C4 PICASSO, C5:- Launch planning of DS4 & DS5 - Implementing a new run out strategy for C4 PICASSO- Developing the commercial range of the next generation of C4 PICASSO- Managing the C5 lifecycle- Leading a cross-department focus group to achieve a thorough SWOT analysis on C4 and DS4 to identify the key factors of successGrasp of latest industry and product issues: NCBS 2011Understanding and experience of broader sales & marketing management and disciplines.JATO Dynamics tool expertise.
  • Psa Peugeot Citroën
    Commercial Executive - Assisting The Managing Director
    Psa Peugeot Citroën Dec 2009 - Jan 2011
    Citroen Uk Ltd
    - Centralizing and coordinating the management reporting and key performance indicators.- Assisting in the development of presentations for key events and lead the preparation of the “Plan d’Action Commerciale”.- Participating in the regular B2B meetings with the Fleet international department in Paris and produce materials and reports to support this activity.- Preparing executive summaries and information packs for the Managing Director.- Acting as main contact and liaison for the French community in London.- Completing commercial projects and management reports and analysis.- Overseeing the work of the department’s trainee.
  • Groupe Volkswagen France
    Fleet Marketing Coordinator - Internship
    Groupe Volkswagen France Jul 2008 - Feb 2009
    Seat France
    - Managing the fleet support budget of 280,000 €- Managing the launch of the new fleet website (50,000 €)- Managing of the fleet media plan- Managing and reporting the new used car label rolling out

François Merlin Skills

Automotive Automobile English Product Marketing Vehicles Market Analysis French Btob Satisfaction Du Client Tarification Pricing Anglais Management Planification Commerciale Marketing Strategy Responsable Produit Lancement De Produit

François Merlin Education Details

Frequently Asked Questions about François Merlin

What company does François Merlin work for?

François Merlin works for Caractères Enseignes

What is François Merlin's role at the current company?

François Merlin's current role is Sales Manager.

What schools did François Merlin attend?

François Merlin attended Iae De Paris, Hec Paris.

What skills is François Merlin known for?

François Merlin has skills like Automotive, Automobile, English, Product Marketing, Vehicles, Market Analysis, French, Btob, Satisfaction Du Client, Tarification, Pricing, Anglais.

Who are François Merlin's colleagues?

François Merlin's colleagues are Stéphane Barny, Ilias Bennoui, Claude Yayici, Catherine Yayici, Douriez Fanny.

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