François Ruppli Email & Phone Number

Fréjus, Provence-Alpes-Côte d’Azur, France

Fréjus, Provence-Alpes-Côte d’Azur, France

Paris

Support and guide companies to improve their sales and marketing activities- conceive and set up pragmatic and efficient sales and marketing strategies- develop sales networks including e-business and cross channels customer experiences- build and drive customer satisfaction policies to grow up turn over through customer loyalty - organize company.

- Set up consistantly new Commercial Division organization, designed to run cross-channel network C@re.- Conceive Marketing & Sales strategy to relaunch ALPINE, sport Premium Brand

- Set-up Network strategy for 4 dedicated customer experiences and cars: Electric Vehicles, Dacia, Initiale Paris, Alpine- Speed-up Renault networks growth outside Europe (focused on BRIC) through adapted standards: from scratch to 1st european Brand in India- Reset basic processes to drive networks and appropriate support to regions/countries: business.

- As a part of C.Streiff's Cap 2010 project, restructure branches network and create Retail Group Business Unit to be driven as a competitive Dealer Group. Install worldwide successful strategy already set-up in France, to achieve sales and customer satisfaction leadership in front of private dealers and build sustainable profitability.- Speed-up.

- 345 000 units, 250 employees- Achieve market share growth without key product launches- Reorganize regional teams from 200 to 160p only on back-office functions, 3 regional offices closed, processes simplified.--> CITROEN France Managing Director as Interim, during 4th quarter 2007: targets achieved+ 16800 customer orders from 2006 to 2007 (351 000 NC).

- 575 M€ turn/over, 350 employees- Reorganize Direction, simplify organization chart and processes, adjust field forces, improve service quality and increase sales

- Relaunch the Brand in France and set-up profitability, thanks to good cooperation with Dealers Council and a breakthrough marketing strategy, after severe stock clearance.- Initiate “Tour de France cycliste” partnership to improve Brand and Cars visibility from 2004- sales + 50% in 3 years: from 10 800 to 15 500 registrations (without short term rentals).

- Head of all VW field forces, sales and supply.- Build the new dealer contract « Block Exemption Regulations » in partnership with Dealer Council- Drive 2 projects ( Europe pilot ) to reorganize new car supply and dealer margins.- New car sales record in 2001 unbeaten before 2011. - VW 1er importer in France years 2001 and 2002.

- Manage Advertising and Promotion agencies - 7 successful product launches in 7 quarters - Adapt a relevant strategy for French market to position and develop the range of cars (no sport)- Reorganize teams, methods and processes, for better sales increase support

- Create the job within new Audi France team, born from VW-Audi split- Set-up a premium Brand network, with dedicated standards, methods and sales teams.- Replace every parisian dealer to build Audi network- Sales: + 27% in 2 years- Achieve 1st yearly network convention, 1st participation in Rétromobile historic show, and rework sales promotion around.

- Manage finance and accountability, cash-desk and services, logistic teams (60% store headcount), in a region that grow from 4 to 9 stores- Set up innovative human resources organization in cash-desk area - Rework supply chain within stores to allow turn over and customer satisfaction improvement.-->Regional HR 6 months as Interim, then Regional Director.

- In charge of market share increase and sales policy set-up in 7 dealerships- In charge of price/product positionning of french range (PC and LCV)- Participate in Roland Garros series and 1st promo limited edition launch (205 Champion)