François Ruppli Email and Phone Number
François Ruppli personal email
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Trained at ESSEC business school, I have built my global experience of Managing Director specialized in sales networks, in charge of Marketing Direction, Sales Direction and finally Business Unit for 3 key european car manufacturers PSA, Groupe VW, Renault and 2 hyper market chain leaders, Leroy-Merlin and E.leclerc.Key milestones in my experiences:- At Leroy-Merlin, I renewed HR policy for cash-desk services, develop new services and re design logistics within the stores to support customer satisfaction and turn-over increase- As MD, I relaunched Skoda brand in France thanks to breakthrough marketing strategy, and achieved break-even (sales increase on private customers +50%)- As MD, I created a Business Unit with 180 Citroen Branches, retail company with dedicated strategy (up to 25% total european sales, RBT very close to 0 although deep market crisis at last Quarter 2008)- As Head of Global Networks Development for Renault Group, I rebuilt a Direction, grew up international dealer networks (+25% outside Europe in 4 years) and led a project to modernize sales organization into cross-channel networks, including e-sales.- I worked out network strategies in France and worldwide for premium brands (Audi, Initiale Paris and Alpine) generalist brands (Skoda, Renault) and low cost (Dacia).- I habe been creating a Sales&Marketing Direction at E.Leclerc AutorouteAbove all I like build and grow activities, develop business and délivre profit with my teams. I learned my skills working in multi-cultural environment and up to global functions:- I am expert in Sales and Marketing, cross-channel network strategy, including e-sales- I like build and drive business units, set-up a strategy, install and manage projects with results- I can organize, restructure, improve economic efficiency thanks to LEAN methods - I like install, coach and mobilize teams, able to lead activities further after I leavefrancois.ruppli@gmail.com
Sodiplec-E.Leclerc Autoroute
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Directeur AdjointSodiplec-E.Leclerc Autoroute Jul 2021 - PresentFréjus, Provence-Alpes-Côte D’Azur, France -
Directeur Des OpérationsSodiplec E.Leclerc Autoroute Jul 2019 - Jul 2021Fréjus, Provence-Alpes-Côte D’Azur, France
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Directeur CommercialSodiplec - E.Leclerc Autoroute Jul 2016 - Jun 2019
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Advise In Sales And Marketing Strategy And Organization, Transition ManagerTeam Jan 2015 - Jun 2016ParisSupport and guide companies to improve their sales and marketing activities- conceive and set up pragmatic and efficient sales and marketing strategies- develop sales networks including e-business and cross channels customer experiences- build and drive customer satisfaction policies to grow up turn over through customer loyalty - organize company governance to face growth challengesManage as interim MD sales companies:current interim MD of SODIPLEC, E.LECLERC motorway stations network
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Vp, Sales & Marketing Project DirectorRenault, Renault-Nissan Alliance Jul 2013 - Jun 2014- Set up consistantly new Commercial Division organization, designed to run cross-channel network C@re.- Conceive Marketing & Sales strategy to relaunch ALPINE, sport Premium Brand -
Vp, Global Sales Network Development (Renault, Dacia, Rsm, Initiale Paris, Alpine)Renault, Renault Nissan Alliance Dec 2009 - Jul 2013- Set-up Network strategy for 4 dedicated customer experiences and cars : Electric Vehicles , Dacia, Initiale Paris, Alpine- Speed-up Renault networks growth outside Europe (focused on BRIC) through adapted standards: from scratch to 1st european Brand in India- Reset basic processes to drive networks and appropriate support to regions/countries: business management, Brand Identity, sales methods engineering, customer satisfaction management. Responsible for Renault Academy, in charge of training strategies and programmes.- Optimise Direction efficiency, downsizing headcounts and budgets by 40% in 3 years.--> Lead a project to improve customer satisfaction as Commercial Division Head of Quality Conceive and deploy a project to modernize sales organization in cross-channel network ( connect internet, call-centers and garages) dedicated to improve customer experience and lead Renault to n°1 position among generalists brands. -
Retail Group Business Unit Managing DirectorCitroen, Psa Group Jan 2008 - Jun 2009- As a part of C.Streiff's Cap 2010 project, restructure branches network and create Retail Group Business Unit to be driven as a competitive Dealer Group. Install worldwide successful strategy already set-up in France, to achieve sales and customer satisfaction leadership in front of private dealers and build sustainable profitability.- Speed-up restructuring, synergies and outlets closures facing a brutal crisis in Europe- 221000 NC sold in 2008, 4 900 M€ turn/over, 8 000 employees, 180 garages- from 22% to 25% European sales in 18 months- ROI 2008 improved to -0,45% T/O, but severe market drop down last quarter 2008 -
Sales & Marketing Director FranceCitroen, Psa Group Sep 2006 - Dec 2007- 345 000 units, 250 employees- Achieve market share growth without key product launches- Reorganize regional teams from 200 to 160p only on back-office functions, 3 regional offices closed, processes simplified.--> CITROEN France Managing Director as Interim, during 4th quarter 2007: targets achieved+ 16800 customer orders from 2006 to 2007 (351 000 NC), Budget +500Market share +0,2% (customer orders +16 800) without porduct launches Operational Profit Contribution + 118 M€ vs 2006 -
Vw Gp Parts And Service Business Unit Director (Vw, Vw Lc, Audi, Seat, Skoda)Volkswagen France Group Jan 2006 - Jun 2006- 575 M€ turn/over, 350 employees- Reorganize Direction, simplify organization chart and processes, adjust field forces, improve service quality and increase sales -
Skoda France Managing DirectorVolkswagen France Group 2003 - 2005- Relaunch the Brand in France and set-up profitability, thanks to good cooperation with Dealers Council and a breakthrough marketing strategy, after severe stock clearance.- Initiate “Tour de France cycliste” partnership to improve Brand and Cars visibility from 2004- sales + 50% in 3 years : from 10 800 to 15 500 registrations (without short term rentals) - break-even in 2005 -
Volkswagen France Sales DirectorVolkswagen France Group 2001 - 2003- Head of all VW field forces, sales and supply.- Build the new dealer contract « Block Exemption Regulations » in partnership with Dealer Council- Drive 2 projects ( Europe pilot ) to reorganize new car supply and dealer margins.- New car sales record in 2001 unbeaten before 2011. - VW 1er importer in France years 2001 and 2002. -
Seat France Marketing DirectorVolkswagen France Group 1999 - 2001- Manage Advertising and Promotion agencies - 7 successful product launches in 7 quarters - Adapt a relevant strategy for French market to position and develop the range of cars (no sport)- Reorganize teams, methods and processes, for better sales increase support -
Audi Regional Sales Manager Then Head Of CommunicationVolkswagen France Group May 1996 - 1999- Create the job within new Audi France team, born from VW-Audi split- Set-up a premium Brand network, with dedicated standards, methods and sales teams.- Replace every parisian dealer to build Audi network- Sales: + 27% in 2 years- Achieve 1st yearly network convention, 1st participation in Rétromobile historic show, and rework sales promotion around product, technology, history and sport visibility. -
Regional Controller, In Charge To Develop ServicesLeroy Merlin, Auchan Group Sep 1990 - May 1996- Manage finance and accountability, cash-desk and services, logistic teams (60% store headcount), in a region that grow from 4 to 9 stores- Set up innovative human resources organization in cash-desk area - Rework supply chain within stores to allow turn over and customer satisfaction improvement.-->Regional HR 6 months as Interim, then Regional Director 4 months as Interim -
Sales Manager Then Market (Product) ManagerAutomobiles Peugeot, Psa Group Jan 1985 - May 1990- In charge of market share increase and sales policy set-up in 7 dealerships- In charge of price/product positionning of french range (PC and LCV)- Participate in Roland Garros series and 1st promo limited edition launch (205 Champion)
François Ruppli Skills
François Ruppli Education Details
Frequently Asked Questions about François Ruppli
What company does François Ruppli work for?
François Ruppli works for Sodiplec-E.leclerc Autoroute
What is François Ruppli's role at the current company?
François Ruppli's current role is Sales & Marketing Director, Network Director, Managing Director.
What is François Ruppli's email address?
François Ruppli's email address is fr****@****ail.com
What schools did François Ruppli attend?
François Ruppli attended Essec - Essec Business School.
What are some of François Ruppli's interests?
François Ruppli has interest in Poverty Alleviation, Health, Membre Du Club Des Décideurs, Membre De Team Auto.
What skills is François Ruppli known for?
François Ruppli has skills like Team Management, Great Motivator, Marketing Strategy, Cost Management, Business Development, Delivering Results, Distribution Strategies, Action Oriented, Customer Experience, Brand Development, Customer Satisfaction, Direction Commerciale.
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