● FREELANCE MARKETING | BUSINESS DEVELOPMENT | FRANCE | MIDDLE EAST | DACH REGION● MISSION:- Freelancing Marketing on freelance platforms - Brand strategy consulting- Brand positioning- Product to market fit strategy- Product development- Go to market strategy- Business Development● SCOPE & ACHIEVEMENTS:- Missions for platforms such as WEEM, MALT, EDEN MCCALLUM, CRÈME DE LA CRÈME or UPWORK.- Partners in discussions for potential upcoming… Show more ● FREELANCE MARKETING | BUSINESS DEVELOPMENT | FRANCE | MIDDLE EAST | DACH REGION● MISSION:- Freelancing Marketing on freelance platforms - Brand strategy consulting- Brand positioning- Product to market fit strategy- Product development- Go to market strategy- Business Development● SCOPE & ACHIEVEMENTS:- Missions for platforms such as WEEM, MALT, EDEN MCCALLUM, CRÈME DE LA CRÈME or UPWORK.- Partners in discussions for potential upcoming assignments with companies such as DIOR DACH, L’ORÉAL DACH, or MEDTRONIC.- Business development for MALT, in the DACH region. Identification and qualification of new prospects and introduction.- Business development for SAYWHO, a cultural events and lifestyle platform and media amplification based in Paris, into the Swiss market.● KEY WORDS:Branding / unique selling proposal / brand positioning / brand equity / Product development / Brand image / Strategic Marketing / Brand Communication / Business Development / Brand Activation Show less

● KEY ACCOUNT MANAGEMENT | GLOBAL CORE LISTED ACCOUNT | FRAGRANCES | CONSUMER GOODS● CONTEXT: IFF, leader in food, beverage, health, biosciences, and fragrance creation, is a major supplier for brands. As a key partner and challenger on Coty account, IFF aimed to strengthen the collaboration with stakeholders and with Coty’s newly established olfactive cell. This new structure introduces additional external stakeholders, shifting collaborative dynamics and presenting new challenges.… Show more ● KEY ACCOUNT MANAGEMENT | GLOBAL CORE LISTED ACCOUNT | FRAGRANCES | CONSUMER GOODS● CONTEXT: IFF, leader in food, beverage, health, biosciences, and fragrance creation, is a major supplier for brands. As a key partner and challenger on Coty account, IFF aimed to strengthen the collaboration with stakeholders and with Coty’s newly established olfactive cell. This new structure introduces additional external stakeholders, shifting collaborative dynamics and presenting new challenges. ● MISSION: Business & partnership development for global account COTY, fostering trust & intimacy, increase win rate.- Strategic account management- Leadership on key briefs for brands such as BOSS, CHLOÉ, BURBERRY, LACOSTE, and COTY’s beauty care brands- Design of tailored annual account plans- Development of strategies per brief, including consumer testing, capabilities and marketing presentations, intimacy plans- New technology implementation- Project management with cross-functional coordination (creatives, finance, R&D, regulatory, production)- Client-centric focus with commitment to service excellence- Sustainability oversight● SCOPE & ACHIEVEMENTS: - Led activity accounting for 20% of account business Wolrdwide. Win rate in line with ambitions, regular finalist on top projects.- Spearheaded the development of new water-based fragrance technology, expanding IFF's capabilities and unlocking new briefs. - Focused on delivering top-tier customer service, troubleshooting and resolving issues to ensure client partnerships.- Increased touchpoints with clients, organized events.- Managed and addressed all client sustainability inquiries and challenges.● KEY WORDS: Trends & Market Analysis / Budget / Quality Issues / Taskforces / Event Organization / Account Strategy / New Technology / Consumer Testing / Intimacy / Sustainability / Top Testers / Consumer Goods / Beauty Care Show less

● ACCOUNT MANAGEMENT | PORTFOLIO MANAGEMENT | NEW BUSINESS | CLIENT ACQUISITION | FINE FRAGRANCES | CONSUMER GOODSCONTEXT : Symrise, a major player in Food & Beverage, Scent & Care, and Fragrance, holds a challenger position in fine fragrances with an established portfolio of clients. With a new ambition to increase its market presence, Symrise is focusing on re-entering competition by targeting core listed accounts and gaining access to key projects with major brands in premium… Show more ● ACCOUNT MANAGEMENT | PORTFOLIO MANAGEMENT | NEW BUSINESS | CLIENT ACQUISITION | FINE FRAGRANCES | CONSUMER GOODSCONTEXT : Symrise, a major player in Food & Beverage, Scent & Care, and Fragrance, holds a challenger position in fine fragrances with an established portfolio of clients. With a new ambition to increase its market presence, Symrise is focusing on re-entering competition by targeting core listed accounts and gaining access to key projects with major brands in premium category. ● MISSION : Consolidate and expand the client portfolio, acquire new clients, and reactivate dormant accounts. Drive new business development.- Portfolio Management & Development - Account strategy- New Business Development- Project Management- Client acquisition- New technology implementation- Entrepreneurship: New Brand Creation in partnership with Symrise● SCOPE & ACHIEVEMENTS: - Consolidated Symrise portfolio of regular accounts, increased global activity and business market share, opened new doors generating an overall growth of +80% in briefs and +29% in TO 2021 vs 2017.- Defined long-term portfolio strategy, key growth levers and opportunities, priorities and objectives to drive revenue.- Opened new accounts with successfull onboarding such as COURREGES and ADOPT, achieving 50% win rate average.- Reactivated accounts such as LVMH or DIPTYQUE.- Implemented new sale activity selling natural raw materials. Presented to clients like HERMES, LVMH, and AMOUAGE.- Created a niche perfume brand in partnership with SYMRISE based on neuroscience from scratch, brand positioning, brand DNA, brand territory and value proposition, full range development, supplier selection, distribution strategy, 3-year income statement.● KEY WORDS : New Technology / New Business / Account Management / Portfolio Management / Regulatory / Technical Support / Client Relationship / Brand Creation / P&L / Supplier Sourcing / Client Acquisition Show less

● OPERATIONAL MARKETING | TRADE MARKETING | OMNICHANNEL | MEDIA PLANNING | RETAILER AND DISTRIBUTOR | GO TO MARKET STRATEGY | HQ COLLABORATION | MARKET SPECIFICITIES ● CONTEXT : As part of a joint venture with the Chalhoub Group, Dior held N 2 position in Middle East. With the market maturing and consumer tastes evolving, along with rising competition, a strategic pivot was required to enhance brand desirability and market performance. This marketing-driven approach aligned Dior’s… Show more ● OPERATIONAL MARKETING | TRADE MARKETING | OMNICHANNEL | MEDIA PLANNING | RETAILER AND DISTRIBUTOR | GO TO MARKET STRATEGY | HQ COLLABORATION | MARKET SPECIFICITIES ● CONTEXT : As part of a joint venture with the Chalhoub Group, Dior held N 2 position in Middle East. With the market maturing and consumer tastes evolving, along with rising competition, a strategic pivot was required to enhance brand desirability and market performance. This marketing-driven approach aligned Dior’s global vision with regional needs, driving impactful launches and sustained growth in the region.● MISSION: Develop brand desirability along with market share growth to target N1 brand and N1 SOV in MEA market.- Category management- Trade marketing- Retail activation- Media planning for tv, press, digital and social media - Tailored local marketing strategies and initiatives development- Omnichannel go-to-market strategy- Forecast and budget- Internal and external stakehoder alignment of HQ’s strategy- Collaboration with retailers and countries distributors (Dior agents)- Team management- Change management & leadership- Market-specific initiatives development - Retailer presentations and internal plenary sessions (125+ people)- Executive committee and board meeting presentations- Area manager shadowing program (4 months)● SCOPE & ACHIEVEMENTS: - Took over the #1 ranking from 2014 to 2017, achieving +42% over 5 years (market +15%).- Set Budget, growth objectives and investment priorities tailored to market specificities with a marketing plan of 12 initiatives per year, overseeing the go-to-market strategy across 35 countries in MEA.- launched a local franchise in January 2014 (ranked #5 in 2015) targeting local customers. - Implemented and co-create with HQ new regional roadshow.● KEY WORDS: Brand Activations / Omnichannel / Social Media / Stakeholder Alignment / Retailer / Distributors / Management / P&L / Area Management / Leadership / Retail activations Show less

● STRATEGIC MARKETING | INTERNATIONAL HEADQUARTERS | BRAND POSITIONING | GLOBAL PRODUCT DEVELOPMENT● CONTEXT: Dior’s International Headquarters defines the global vision and brand direction with a three-year outlook. It drives new product development, communication strategies, and 360° marketing initiatives. Focused on creativity and design thinking, the headquarters leverages insights into societal changes, consumer behavior, and market trends, while staying aligned with each… Show more ● STRATEGIC MARKETING | INTERNATIONAL HEADQUARTERS | BRAND POSITIONING | GLOBAL PRODUCT DEVELOPMENT● CONTEXT: Dior’s International Headquarters defines the global vision and brand direction with a three-year outlook. It drives new product development, communication strategies, and 360° marketing initiatives. Focused on creativity and design thinking, the headquarters leverages insights into societal changes, consumer behavior, and market trends, while staying aligned with each brand's unique DNA and needs. Within this framework, the Eau Sauvage and Fahrenheit franchises, both iconic pillars, face loss in market share and desirability, necessitating strategic revitalization.● MISSION: Revitalize iconic pillars of Dior to gain desirability and market share through product development, new communications and 360 development.- Brand identity - Analysis of market performances- Franchises DNA, SWOT and repositioning - Strategic product management- 3-year plan vision- New communication- 360 marketing strategy : product, merchandising, PR, gifting- Consumer trends- Content & storytelling- Design thinking● SCOPE & ACHIEVEMENTS: - Achieved EAU SAUVAGE (+14%) and FAHRENHEIT (+27%) growth from 2009 to 2011.- Modernization & Premiumization of EAU SAUVAGE: brand territory repositioning leading to new communication with new ambassador Alain Delon & development of two new fragrances and 360 launch (Eau Sauvage Extrême / Eau Sauvage Parfum).- Rejuvenation & Premiumization of FAHRENHEIT : launched two initiatives to attract a younger clientele and invest in the premium segment, with a comprehensive marketing rollout, two new advertising campaigns, and innovative 360 thematic.● KEY WORDS : Branding / Brand DNA / SWOT / Market Analysis / Design Thinking / Project Management / Trend Analysis / Brand Vision / Content / Creativity / Esthetic / Luxury / Artistic Direction Show less

● STRATEGIC MARKETING | INTERNATIONAL HEADQUARTERS | BRAND CREATION | FEMININE & MASCULINE FRAGRANCES | PREMIUM COLLECTION● MISSION: Brand analysis on Lancôme and development of a new brand and fragrance within Lancôme to invest in the masculine segment. Redefine Miracle fragrance territory and create new communication. Product development for Lancôme’s premium collection.- Brand identity at global level, DNA, SWOT and brand positioning- Unique value proposition-… Show more ● STRATEGIC MARKETING | INTERNATIONAL HEADQUARTERS | BRAND CREATION | FEMININE & MASCULINE FRAGRANCES | PREMIUM COLLECTION● MISSION: Brand analysis on Lancôme and development of a new brand and fragrance within Lancôme to invest in the masculine segment. Redefine Miracle fragrance territory and create new communication. Product development for Lancôme’s premium collection.- Brand identity at global level, DNA, SWOT and brand positioning- Unique value proposition- Global product development- 3-year plan vision- New communication- 360 marketing strategy : product, merchandising, PR, gifting- Premium collection- Consumer trends and brand perception- Content & storytelling- Coordination with creative agencies● SCOPE & ACHIEVEMENTS: - Launch of Lancôme for Men Brand: created and launched the "Lancôme for Men" brand and introduced Hypnôse Homme in March 2007, which reached #17 in Europe in 2007.- Study on future concepts for new brand.- Development of La Collection Lancôme: launched two olfactory variations of La Collection between 2006 and 2009, recreating and modernizing Lancôme's 1930s fragrances in collaboration with the internal laboratory and fine fragrance perfumers.- Redefining Miracle: redefined the positioning of Miracle and contributed to the organization of the shooting for a new communication campaign in 2008.● KEY WORDS : Branding / Brand DNA / SWOT / Market Analysis / Design Thinking / Project Management / Trend Analysis / Brand Vision / Content / Creativity / Esthetic / Luxury / Artistic Direction / Brand creation Show less