• Strategic Planning: Developed a five-year innovation roadmap that expanded Pininfarina’s U.S. footprint by diversifying into architecture and lifestyle products, forming strategic partnerships with U.S. firms, and adapting the brand’s European design language to American tastes while prioritizing sustainability and cross-industry innovation.• Sustainability Leadership: Mentored design teams to embed sustainable practices across all projects, focusing on reducing environmental impact, innovating with eco-friendly materials, and ensuring economic viability. Strengthened the brand, expanded green industry partnerships, and positioned Pininfarina as a leader in sustainable design.

MeetMo is a cloud-native platform that seamlessly connects devices, people and ideas. It enables real-time, remote collaboration in high resolution and with ultra-low latency.Welcome to the future of video production!

• Strategic Transformation: Directed the strategic shift from B2B hospital solutions to B2C luxury wearables at Masimo, successfully redefining brand perception and establishing the company in a competitive luxury market. Led efforts to educate consumers on medical-grade technology while differentiating products through premium materials, sustainable practices, and consumer-centric design. Formed strategic partnerships with luxury brands, created an intuitive user experience, and developed new distribution channels, effectively blending healthcare expertise with luxury market demands.• Product Launch: Spearheaded the launch of the Masimo Freedom Smartwatch, a flagship product showcasing the company’s medical technology innovation. Leveraged advanced sensor and digital signal processing technology from the Masimo W1, enabling continuous, accurate readings of key health metrics such as arterial blood oxygen saturation (SpO2).

• Innovation Management: Drove the creation of a holistic, modular design process, integrating lean innovation, design for manufacturing (DFM), and strategic partnerships. This approach generated 100 patents annually and reduced product costs by 50%. Focused on standardization with flexibility and sustainability, streamlining the development pipeline through continuous improvement, automation, and a scalable patent strategy. Leveraged modularity to minimize waste, optimize resources, and accelerate the delivery of impactful, cost-efficient products.• Consumer Engagement: Led the development of interactive toy technology that significantly enhanced consumer engagement and brand loyalty. Integrated user-centered design with emerging technologies such as AR, AI, and sensory feedback to create personalized and customizable experiences. Focused on cross-platform integration, sustainable materials, and community-building features like connected play and user-generated content. Balanced fun with educational value, aligning with consumer values to foster deep connections with children and parents, driving long-term brand loyalty.

Courtesy appointment with IHMC Collaborating with research faculty on current projects and technology conceptualization and development for space research in extreme interfaces implementing biodesign and biomimicry principles and methods. Support graduate student research in collaboration with IHMC scientists.

I founded a design consulting service that specializes in nature-inspired design and innovation. As a consultant, I worked withmajor Fortune 500 companies to develop long-term solutions for their needs. In addition, I haveundertaken individual projects,including one where I implemented a unique concept for an industrial design school in Wynwood, Miami. This project was done in collaboration with Walter Bender, who is a former director and co-founder of MITMedia Lab.

• Developed a hyper-real, scalable, and interactive mixed reality medical training experience for NASA astronauts on long-duration space exploration missions.• Led a team in collaboration with Radiant Images, Panogramma, and Dr. Roger Daglius Dias to create innovative training protocols for flight crews.• Secured NASA grant NSBRI grant HPF04501 to develop and validate specific medical event management training protocols for deep space missions.

• Product Development: Brought personal wearables and a 360 camera to market, pioneering consumer-friendly 360-degree video capture with a single-lens design and rugged waterproof build. Integrated smart features such as GPS and sensors, making immersive content creation more accessible and interactive. This innovation democratized 360-degree video, driving the growth of user-generated VR/AR content and influencing the broader wearable tech market. Contributed to increased demand for VR headsets and inspired further advancements in immersive technology and wearable devices.

Served as Motorola’s representative for transportation, healthcare, and education verticals, forging partnerships with businesses and universities, enabling them to use the company’s innovative, long-term technologies. Established relationships with Stanford and Penn State, supporting students via scholarships and research funding in exchange for partial ownership of resulting patents; programs achieved 10–15% success. Notable feats: >> Created the first Android tablet via Stanford partnership. Developed technologies for healthcare and education using tablet format; tested technology at three hospitals. >> Used 3G and 4G network solutions to expedite information transfer in schools and hospitals.

I directed design, brand management, business, and marketing strategy for North America and Latin America clients. I also developed design concepts, business planning, and fiscal management. My other top contribution includes: >> Led operational team (and multidisciplinary designers, external consultants, and suppliers), managing all efforts of design process—from design research through distribution channel development and product licensing—across consumer and luxury goods, high-tech, real estate, transportation, and sustainable mobility

In this advisory role, I led all design, research, and development efforts implementing human-centered design principles (based on bio-design) into diverse, university-wide activities and programs. I employed far-reaching technical knowledge and expertise in the design of multiple inter-departmental projects—primarily in the wireless health field and human-centered advanced technology research.

I led and managed all stages of design exploration, research and advanced development for future products and services. Directed product design efforts across the complete lifecycle from product identification through exploration, concept development, and product launch. Led 25-member operational team plus multidisciplinary designers , human factors, CMF as well as external consultants and suppliers.

• Established and headed product design processes for iDEN Subscribers Group and Nextel; created overall design vision and strategy for all iDEN technology portfolios (including special edition products)• Directed internal and external multidisciplinary design teams and forged affiliate design partnerships with Lunar, IDEO, Frog Design, and Pininfarina• Delivered keynote speaking engagements; excelled as knowledge expert juror for Business Week IDEA awards, Things That Think, MIT Media Lab, Solo Exhibit, Bionics: The Future of Design, and Denmark Museum of Design