Mariana Franco Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

At AKQA, I have the pleasure of working alongside the most amazing team I have ever had the opportunity to collaborate with. Together, we are building innovative work through creative and bold ideas for the most global beloved brands such as Coca-Cola, Fanta, Sprite, Tinder, Uber, among many others.

São Paulo, São Paulo

As an account director I was responsible for the team operation, having a huge business and strategic knowledge, playing a role as a brand guardianship.Ensuring not only to create powerful campaigns, but also effective.As a dedicated leader I always encourage the team to push themselves to work with passion, being committed with creative, business goals and focused in results.

Responsible for implement the operation of HUB Avon, a successful case for WPP group, managing a huge team of three agencies (J Walter Thompson, iCherry and Mutato), with different skills, deliverables, and cultures, guaranteeing that all the communication was addressing them with assertiveness and excellence. As an account director I was responsible for giving all the support and directions to my team and also being partner to my clients with the challenge to deep understand their business goals, leveraging the discussion around and working hard to reach the brand and communication goals.Managing campaigns strategy and implementation, developing and implementing annual planning directly involved with all areas and deliverables, building relationship with clients and partners, developing and managing projects, always on content and campaigns, managing financial and administrative roles.

Responsible for managing accounts and 360 campaigns for clients as: Fiat, Whirlpool, Natura Brand e Make up, FCA Group (Fiat and Jeep), Perdigão e Imovelweb.Natura was my main client at Pereira&O’Dell, and truly important to collaborate with all my knowledge in beauty industry and direct selling.Responsible for Natura’s key digital campaigns, social media platforms and production of content. Directly involved with the brand strategy, social listening, insights, creative, influencers strategy and content, community manager and creation of opportunities based on the context for all the clients products.

São Paulo E Região, Brasil

Responsible for managing projects to Claro Institutional and regionals Minas Gerais, Midwest and Bahia/Sergipe, adapting all the communication to local business and medias.

Responsible for managing projects to Fiat. Focused on developing relationship brand experiences, CRM and also helping to manage integrated projects including offline, digital, content-driven platforms and interactive experiences for the brand.

Gestão De Negócios Com Ênfase Em Marketing

Publicidade E Propaganda, Publicidade E Propaganda