Franco Raffa Email & Phone Number

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Building brands through more tailored and meaningful interactions with consumers.

Cape Town Area, South Africa

A leading Branding and Packaging agency. As MD and Client Service lead of the Cape Town agency I grew the business with local and global brand wins. Tasked with managing the business and staff. Focused on developing a culture of personal growth, inclusivity, support, teamwork and pursuit of world class work. Achieved record financial results. Led the introduction of the Branding and Packaging offerings as an integrated offer. Working closely with the strategist and Creative Director led key brand and packaging pitches.Key Brands: Amarula (International and SA), Savanna, Hunter's, Bain's, Three Ships Whisky, Scottish Leader (International and SA), 4th St Wine, Drostdy Hof (International), Harrier Whisky, Olof Bergh, Distell Innovation Projects, Kent Duty Free, BATSA, Pioneer Foods, La Motte, Lanzerac, Montagu Trusted Snacks, Distell Duty Free, Tafel.

Cape Town Area, South Africa

As the Managing Director I was tasked with developing the business plan and growing the team. I led the Brand and Digital Strategy sessions with clients and was supported by the product owner and creative director to help define digital solutions through working prototypes. I worked closely with brand managers to develop integrated brand plans. We then brought that to life through a refined Brand Strategy, Visual Identity and bringing the brand to life across digital platforms. What started out as a strong strategic consultancy evolved into and world class digital design and development company. Helping brands define their products, identity and digital solutions.Brands: Peroni, Brutal Fruit, South African Breweries, Redds, 10X Investments, Primedia Broadcasting (KFM / 94.7 / Cape Talk / 702 / EWN), Frank.net, Standard Bank, Liberty Group, Getsmarter, Cullinan Group (Pentravel), Rawson Property Group, Stash (via Liberty Innovations team).

Cape Town, Western Cape, South Africa

A Brand Consultancy developing Consumer Relationship Marketing (CRM), Branding and Data Management Strategies for global companies.An award winning consultancy building its reputation with global companies like British American Tobacco, Heineken, MTN, Brown Forman and The Really Great Brand Company and Coca Cola.My role was managing Client Relationships, Consumer Engagement Strategies, New Business and Project Delivery. Helped restructure and build the business with a new proposition and some very talented people.We won several impact and creative rewards, but we are probably mostly well known for our dark marketing initiatives on brands like Lucky Strike and Dunhill and our tactical and influencer campaigns on brands like Jack Daniel's, Southern Comfort, Hennessy, Moet & Chandon, Nokia, MTN, Famous Grouse, Coca Cola and Primedia Lifestyle (Gateway Mall).

New York, New York, United States

As Team Leader I worked closely with global brand teams to help develop and implement global brand campaigns. Based in New York and servicing clients based in London and Madrid. Assisting our clients by co-ordinating with our global agency network across the globe.Introducing the concept of an expert resource model within the group, where we leveraged the best talents in our agency network, instead of relying solely on the usual global lead approach. I helped the business introduce a more practical approach to Brand Strategies and Visual Identities. Evolving into a more specific Consumer Dialogue and Engagement plan across influencer programs, advertising, digital platforms and building segmented databases integrating interaction and sales data.

Cape Town, Western Cape, South Africa

With the guidance of the MD, implemented and managed an expert resource model that helped us not only become the first market to launch a tobacco brand in a 'Dark' market environment for BATSA, but also led to us being awarded an Excellent Global Rating by our client and agency network 3 years running. Strategic Lead in developing and implementing a CRM strategy for several BATSA brands that led to the delivery of the Consumer Engagement Model that was adopted globally as best practice. Also developed a engagement platform that automated and tracked consumer engagements across all drove brands at BATSA.Client Service Director on Seagrams SA (Captain Morgan and Spiced Gold), developing and implementing integrated campaigns developed locally and with the NY team.