Franco Raffa

Franco Raffa Email and Phone Number

Marketing Manager @ The Cape of Good Hope SPCA
Franco Raffa's Location
City of Cape Town, Western Cape, South Africa, South Africa
Franco Raffa's Contact Details

Franco Raffa personal email

n/a
About Franco Raffa

International experience in building brands and nurturing talent.

Franco Raffa's Current Company Details
The Cape of Good Hope SPCA

The Cape Of Good Hope Spca

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Marketing Manager
Franco Raffa Work Experience Details
  • The Cape Of Good Hope Spca
    Marketing Manager
    The Cape Of Good Hope Spca Jul 2023 - Present
    Cape Town, Western Cape, South Africa
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  • Edward Snell & Co Ltd
    Consumer Experience
    Edward Snell & Co Ltd Mar 2022 - Jul 2023
    Cape Town, Western Cape, South Africa
    Building brands through more tailored and meaningful interactions with consumers.
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  • Just Design Sa
    Managing Director
    Just Design Sa Mar 2018 - Sep 2021
    Cape Town Area, South Africa
    A leading Branding and Packaging agency. As MD and Client Service lead of the Cape Town agency I grew the business with local and global brand wins. Tasked with managing the business and staff. Focused on developing a culture of personal growth, inclusivity, support, teamwork and pursuit of world class work. Achieved record financial results. Led the introduction of the Branding and Packaging offerings as an integrated offer. Working closely with the strategist and Creative Director led key brand and packaging pitches.Key Brands: Amarula (International and SA), Savanna, Hunter's, Bain's, Three Ships Whisky, Scottish Leader (International and SA), 4th St Wine, Drostdy Hof (International), Harrier Whisky, Olof Bergh, Distell Innovation Projects, Kent Duty Free, BATSA, Pioneer Foods, La Motte, Lanzerac, Montagu Trusted Snacks, Distell Duty Free, Tafel.
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  • Wearenext (Cape Town)
    Client Service Director, Strategist, Managing Director
    Wearenext (Cape Town) Jan 2009 - Sep 2018
    Cape Town Area, South Africa
    As the Managing Director I was tasked with developing the business plan and growing the team. I led the Brand and Digital Strategy sessions with clients and was supported by the product owner and creative director to help define digital solutions through working prototypes. I worked closely with brand managers to develop integrated brand plans. We then brought that to life through a refined Brand Strategy, Visual Identity and bringing the brand to life across digital platforms. What started out as a strong strategic consultancy evolved into and world class digital design and development company. Helping brands define their products, identity and digital solutions.Brands: Peroni, Brutal Fruit, South African Breweries, Redds, 10X Investments, Primedia Broadcasting (KFM / 94.7 / Cape Talk / 702 / EWN), Frank.net, Standard Bank, Liberty Group, Getsmarter, Cullinan Group (Pentravel), Rawson Property Group, Stash (via Liberty Innovations team).
  • Ikineo
    Business Director
    Ikineo Mar 2006 - Nov 2008
    Cape Town, Western Cape, South Africa
    A Brand Consultancy developing Consumer Relationship Marketing (CRM), Branding and Data Management Strategies for global companies.An award winning consultancy building its reputation with global companies like British American Tobacco, Heineken, MTN, Brown Forman and The Really Great Brand Company and Coca Cola.My role was managing Client Relationships, Consumer Engagement Strategies, New Business and Project Delivery. Helped restructure and build the business with a new proposition and some very talented people.We won several impact and creative rewards, but we are probably mostly well known for our dark marketing initiatives on brands like Lucky Strike and Dunhill and our tactical and influencer campaigns on brands like Jack Daniel's, Southern Comfort, Hennessy, Moet & Chandon, Nokia, MTN, Famous Grouse, Coca Cola and Primedia Lifestyle (Gateway Mall).
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  • Grey Group
    Business Unit Director
    Grey Group 2004 - 2006
    New York, New York, United States
    As Team Leader I worked closely with global brand teams to help develop and implement global brand campaigns. Based in New York and servicing clients based in London and Madrid. Assisting our clients by co-ordinating with our global agency network across the globe.Introducing the concept of an expert resource model within the group, where we leveraged the best talents in our agency network, instead of relying solely on the usual global lead approach. I helped the business introduce a more practical approach to Brand Strategies and Visual Identities. Evolving into a more specific Consumer Dialogue and Engagement plan across influencer programs, advertising, digital platforms and building segmented databases integrating interaction and sales data.
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  • Grey South Africa
    Account Director
    Grey South Africa Jan 2000 - Jun 2004
    Cape Town, Western Cape, South Africa
    With the guidance of the MD, implemented and managed an expert resource model that helped us not only become the first market to launch a tobacco brand in a 'Dark' market environment for BATSA, but also led to us being awarded an Excellent Global Rating by our client and agency network 3 years running. Strategic Lead in developing and implementing a CRM strategy for several BATSA brands that led to the delivery of the Consumer Engagement Model that was adopted globally as best practice. Also developed a engagement platform that automated and tracked consumer engagements across all drove brands at BATSA.Client Service Director on Seagrams SA (Captain Morgan and Spiced Gold), developing and implementing integrated campaigns developed locally and with the NY team.
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Franco Raffa Skills

Digital Marketing Social Media Marketing Marketing Strategy Business Strategy Online Marketing Social Media Customer Relations Consumer Insights Advertising Digital Strategy Strategic Planning Customer Service Integrated Marketing Marketing Communications Digital Media Strategy Customer Insight Creative Strategy Management Team Leadership Business Development

Franco Raffa Education Details

Frequently Asked Questions about Franco Raffa

What company does Franco Raffa work for?

Franco Raffa works for The Cape Of Good Hope Spca

What is Franco Raffa's role at the current company?

Franco Raffa's current role is Marketing Manager.

What is Franco Raffa's email address?

Franco Raffa's email address is fr****@****d.co.za

What is Franco Raffa's direct phone number?

Franco Raffa's direct phone number is +272144*****

What schools did Franco Raffa attend?

Franco Raffa attended Aaa School Of Advertising.

What are some of Franco Raffa's interests?

Franco Raffa has interest in Business Strategy, Entrepreneurship, Fiction, Technology, Bmw (Automobile), U2 (Band), Lean Startups, Foursquare, Photography, Nike.

What skills is Franco Raffa known for?

Franco Raffa has skills like Digital Marketing, Social Media Marketing, Marketing Strategy, Business Strategy, Online Marketing, Social Media, Customer Relations, Consumer Insights, Advertising, Digital Strategy, Strategic Planning, Customer Service.

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