Franco Segarra
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Franco Segarra Email & Phone Number

Director of Data and Analytics, Fan Experience and Ticketing at Valencia CF at Valencia CF
Location: Valencia, Valencian Community, Spain 17 work roles 6 schools
1 work email found @valenciacf.es 2 phones found area 491 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email f****@valenciacf.es
Direct phone (491) ***-****
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Current company
Role
Director of Data and Analytics, Fan Experience and Ticketing at Valencia CF
Location
Valencia, Valencian Community, Spain
Company size

Who is Franco Segarra? Overview

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Franco Segarra is listed as Director of Data and Analytics, Fan Experience and Ticketing at Valencia CF at Valencia CF, a with 450 employees, based in Valencia, Valencian Community, Spain. AeroLeads shows a work email signal at valenciacf.es, phone signal with area code 491, and a matched LinkedIn profile for Franco Segarra.

Franco Segarra previously worked as Director of Data/Analytics, Fan Experience and Ticketing at Valencia CF at Valencia Cf and Ticketing, Fan Experience & Data/Analytics Manager at Valencia Cf. Franco Segarra holds Fifa Diploma In Club Management, Football Business from Fédération Internationale De Football Association ( Fifa).

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{first_initial}{last}@valenciacf.es
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Profile bio

About Franco Segarra

I'm the Head of Innovation (Director) for Valencia CF managing the Data/Analytics, Ticketing, and Fan Experience departments. I'm supporting Enterprise strategic decision-making and resource allocation – to drive fan growth, revenue capture, and operating efficiencies – by providing impactful data-driven insights and analysis.Currently teaching in the MBA courses of LaLiga Business School, ESIC, ESBS, UCH-CEU, UPV, and GSIC universities. I'm also a startup advisor, mentor, and investor. Co-founded the VCF Innovation HUB which helps grow companies in the sports tech sector.With over 15 years of experience in tech and business roles, I'm a trilingual (Spanish, English, French) MBA holder who possesses a keen knowledge of global markets through postings in the USA (Boston), UK (London), France (Lille) and Spain. I'm an accomplished leadership football executive that studied the 1st FIFA Diploma in Club Management.

Listed skills include Scrum, Project Management, Teamwork, English, and 50 others.

Current workplace

Franco Segarra's current company

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Valencia CF
Valencia Cf
Director of Data and Analytics, Fan Experience and Ticketing at Valencia CF
Valencia, ES
Website
Employees
450
AeroLeads page
17 roles

Franco Segarra work experience

A career timeline built from the work history available for this profile.

Director Of Data And Analytics, Fan Experience And Ticketing At Valencia Cf

Valencia, Es

Director Of Data/Analytics, Fan Experience And Ticketing At Valencia Cf

Current

Valencia, Valencia, Es

Ticketing, Fan Experience & Data/Analytics Director (reporting to President) in charge of the following departments:- Data/BI/Analytics and Growth- Ticketing- Fan Experience/Customer SupportAmongst other duties: - Managing season ticket campaign, matchday ticketing, and away ticketing with over 20M€/season revenue in 100-year-old stadium Mestalla with over 45000 average attendance per match and over 250K tickets sold and 1,2M people total attendance per season.- Support Liaison Officer UEFA and Ticketing Officer UEFA- Led the creation and execution of the club's 1st data strategy, instituting ETL processes, a cloud-based data warehouse, a Microsoft Customer Insights CDP to consolidate customer data (450K registered users) and implemented Microsoft's marketing automation tool to drive personalized omnichannel customer journeys- Leading, identifying, and establishing complementary KPIs across existing business operations and new initiatives that align with overarching organizational goals- Solving difficult, non-routine analytical problems with a deep consumer focus, applying advanced analytical methods as needed, including big data analysis (using SQL, R, Python), visualization (Tableau, Google Data Studio, PowerBI) and digital analytics tools- Solving real-world advanced analytics challenges and managing a complex portfolio and multiple stakeholders in a fast-moving, dynamic, and matrixed team and business environment- Proactively identify business challenges and opportunities through data analysis, and work with business leaders to find strategic solutions- Assessing business and execs take strategic decisions based on data. Installing data-driven culture- Designing, Automating, and digitalizing

Jul 2020 - Present

Ticketing, Fan Experience & Data/Analytics Manager

Valencia, Valencia, Es

Ticketing, Fan Experience & Data/Analytics Manager in charge of the following departments:- Data/BI/Analytics and Growth- Ticketing- Fan Experience/Customer Support

Jun 2018 - Jul 2020

Co-Founder

Current

Valencia CF Innovation Hub is the umbrella that collects all the innovative initiatives that take place within the club, with a commitment to supporting young entrepreneurs. The city of Valencia has become the ideal place for the development of large projects, and we, as one of the most important entities in the community, want to support all those young entrepreneurs whose projects can form part of our plans for the future.The main objectives of the Innovation Hub are: To support young talents in Valencia and their promising companies/startups, to be ambassadors and show commitment to Valencian companies, and to lead the club to be at the forefront of technological innovation.The 4 strategic pillars are:- Academy- Medicine- Smart Stadium- Fan Engagement

Sep 2020 - Present

Master In Sports Management Teacher

Current

Valencia, Valencia, Es

Objetivos del Máster en gestión deportiva:Formación profesional para titulados universitarios que deseen especializarse en el ámbito de la Gestión Deportiva.Formación en casos prácticos aplicados a la realidad del sector.Ofrecer a los profesionales de la Gestión Deportiva nuevos métodos de trabajo, aplicables a su actividad laboral.

Sep 2021 - Present

Master In Global Sports Marketing Teacher

Current

Madrid, Madrid, Es

Provides students with the opportunity to get to know in-depth the International Sports Marketing Industry from different perspectives: Properties, Clubs, Agencies, Broadcasters, Events, Media

May 2021 - Present

Business And Sport Management Teacher

Current

Valencia, Valencia, Es

Profesor del Grado de Título de Especialista en Dirección y Gestión Deportiva en la asignatura Comunicacion en el Deporte

Nov 2020 - Present

Marketing Mba Lecturer/Teacher

Current

Pozuelo De Alarcón, Community Of Madrid, Es

Teacher/lecturer in Big Data and Business Intelligence MBA

Jun 2020 - Present

Mba Lecturer In Master Of International Sports Management

Current

Valencia, Valencian Community, Es

- Top 1 Sports Business Master in Spain- Top 5 Sports Business Master in Europe- Top 20 Sports Business Master in World

Mar 2019 - Present

Coordinator & Lecturer In Master In Digital Transformation Of Sports Entities

Current

Madrid, Madrid, Es

Teacher of Business Insights lecture/subject.Coordinator and teacher of the Fan Engagement module.This master is designed for Executives with more than 5 years of experience as the sports industry or area manager or 2 years of experience in digital transformation.Global Sports Innovation Center (GSIC) has a primary goal of improving the value chain of the Sports Industry by leveraging the most advanced technologies, enabling business connections among startups, sports organizations, educational institutions and enterprise organizations (La Liga, Porsche, FIFA, Adidas, Real Madrid and many more).The GSIC provides its members with a unique environment for networking, knowledge transfer, new projects development, business, and visibility, while other organizations will find an excellent ecosystem to access innovation services, disruptive technology, and leading partners to address their challenges.With over 170 members located in 20 countries all around the world, the GSIC has become a worldwide reference for Sports Industry.

Sep 2019 - Present

Banking/Finance Analytics Manager

Madrid, Es

Analytics/Insight Manager for Banc Sabadell. Working in conversion/merging processes such as:- Banco Sabadell-TSB (previously Lloyds) directing Branch application projects and Cards (Debit & Credit, Fraud, Disputes and Chargebacks, ATMs...).- Banco Sabadell-CAM (Assets protection scheme) Main functions:- Performing and being part of strategic migration decisions together with Business.- Managing team leaders, analysts and senior developers teams (>20 people).- Working with the team and key stakeholders to set the key goals, major objectives and software updates.- Organizing, facilitating and ensuring follow-up action on issues raised in meetings- Driving and coordinating all third parties (First Data, FICO...)- Keeping team members and stakeholders informed of key developments, program decisions, issues, and changes to the project and the project plan- Time and quality compliance in software development (JIRA)- Scope, Time, Risk and Cost Management expert for each of the projects.- Ensuring correct and safe deployments in all environments (Development. Staging, Production) in complex architectures by using available tools (GATF, CTL, JCL, Continuous Integration)- Participating in the recruitment process giving a technical view of the candidatesProject Technologies: J2EE, PL/SQL, Oracle, Host.

May 2015 - Jun 2018

Cto (Chief Technology Officer)

New York, Ny, Us

- Together with the CEO, in charge of defining the strategic planning and technological roadmap.- Technical team supervisor. Team Size 18 people. 300K€ budget.- Managing teams from 5 different technologies: Android, Server/Backend (Node.js), Frontend (HTML5, CSS3), Web(JS) and iOS.- Define, structure and supervise every single task in the project using the appropriate software.- Quality and functionality supervision, evaluation and optimization of the source code generated in the company.- ISO rules: 9001, 20000 and 27001 deployment.- Recruitment manager- R+d, patents and business plan drafting- Analysis, deployment and optimization of the source code (iOS, NodeJS, Android, Windows Phone, HTML5, CSS3 etc...)- Security audit evaluation and supervision with external auditors.- Creation and design of new functionalities for the platform.- UX/UI

Jun 2014 - Jan 2015

Software Manager

Villeneuve D'Ascq, Fr

At this position I was the head of international software development for eCommerce. This role reports directly to management and participates of strategic technological decision being made. This position required creativity and willingness to adapt to new technologies. As well as balancing delivering quality code while ensuring that a continuous development release process is maintained.This role required strong development skills, ability to lead and to prioritize.- Managing a software development team on projects of large size and complexity in ecommerce. Team Management from separate locations (France and Spain) and different technologies (J2EE, Intershop, RoR, PHP, Frontend). Team Size > 15.- Coordinating teams, meetings for ad-hoc apps and custom software in Russia, Argentina, Belgium, Italy or Poland (B2B, B2C).- Design and Analysis of data flow within the organization ERP infrastructure (SAP), retail and stock.- Design and Analysis of a data flow for indexing the products, stock, price, cross selling... (Fredhopper, Solr).-Coaching and guiding the team to produce clean, maintainable code following best practices (unit testing, source control, continuous integration, automation, design patterns, etc.)- Ecommerce architecture definition- Assist the team in debugging code and troubleshooting problems- Managing personnel activities of direct reports- Providing feedback to the team and individuals on their performance- Participating in recruiting and interviews- Following Agile methodology, working alongside software developers and product owners- Will actively participate in development when not managing diverse team- Architect solutions while managing team, expectations, business stakeholders, product owners and management- Spring, Hibernate, Jenkins, JS, HTML5 y CSS3

Jan 2014 - Jun 2014

It Project Manager

Paterna, Valencia, Es

As IT Project Manager, I am in charge of the coordination, analysis and development of R+D and technical assistance projects from a business aproach point of view. These projects are mainly focused for the agro-alimentary sector and the possible applications of new technologies in different fields such as Ecommerce, Traceability, Mobile App Development or SOA..Other duties:· Java J2EE, GWT, HTML5 and CSS3 development.· Getting a common understanding between our customer, the project manager and the technical team. .· Identify and solve inconsistencies between the project definition and the functional/technical requirements.· Manage the new needs that merge during the project and establish new procedure to face these changes. · Preview and manage critical situations.· Team coordination and supervision: task assignments, tracking, and so on. · Helping in proposals design and development. · Software development, infrastructure and systems integration.· Working with frameworks: Struts, Spring, Hibernate.· J2EE application servers: Weblogic, Websphere, JBoss, Tomcat.· Development tools knowledge: Eclipse Maven, Selenium, Junit.· SQL databases, PostgreSQL and MySQL.· Agile Methodologies.· SOA, WebServices, API Integrations, REST, JSON, XML

Dec 2011 - Jan 2014

Ai - Data Scientist (C, C++, Python)

Paterna, Valencia, Es

AI, Data science, Big Data, Machine Learning and Image Recognition researcher. Developing motor for Project RISE (Relevant Image Search Engine) in Artificial Intelligence deparment at the Universitat Politecnica de Valencia (UPV).Mainly developing in C, C++, Java and Python.Other duties:· Software development, infrastructure and systems integration.· SQL databases, SQLServer and MySQL.· R+D articles.- SVN

Jul 2008 - Mar 2011

Web Project Manager

Alinghi

Web apps and traffic optimization for the 33rd America´s Cup in the main Alinghi´s web for over 10.000 daily users and press.

Jan 2010 - Mar 2010

Java J2Ee Developer

Valencia Quality Leather, China

Comercial Area and trades. Both aiding in business deals, new oportunities and clients, and system management for an export trade company in south China. Mainly working with 3-5 people teams in Shenzhen, Hong Kong and Guangzhou.

Jun 2006 - Jul 2008
Team & coworkers

Colleagues at Valencia CF

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6 education records

Franco Segarra education

Fifa Diploma In Club Management, Football Business

Fédération Internationale De Football Association ( Fifa)

Master'S Degree, Ai, Pattern Recognition And Ml

Universitat Politècnica De València (Upv)

Mooc, Artificial Intelligence

Stanford University

Bachelor Of Engineering (Beng), Computer Science And Information Systems

Universitat Politècnica De València (Upv)

Bachelor Of Business Administration (B.B.A.), Business Management

Universidad Nacional De Educación A Distancia - U.N.E.D.

School, Science

American School Of Valencia
FAQ

Frequently asked questions about Franco Segarra

Quick answers generated from the profile data available on this page.

What company does Franco Segarra work for?

Franco Segarra works for Valencia CF.

What is Franco Segarra's role at Valencia CF?

Franco Segarra is listed as Director of Data and Analytics, Fan Experience and Ticketing at Valencia CF at Valencia CF.

What is Franco Segarra's email address?

AeroLeads has found 1 work email signal at @valenciacf.es for Franco Segarra at Valencia CF.

What is Franco Segarra's phone number?

AeroLeads has found 2 phone signal(s) with area code 491 for Franco Segarra at Valencia CF.

Where is Franco Segarra based?

Franco Segarra is based in Valencia, Valencian Community, Spain while working with Valencia CF.

What companies has Franco Segarra worked for?

Franco Segarra has worked for Valencia Cf, Vcf Innovation Hub, Máster En Gestión Deportiva Upv, Laliga Business School, and Ceu Cardenal Herrera University.

Who are Franco Segarra's colleagues at Valencia CF?

Franco Segarra's colleagues at Valencia CF include Núria Reig I Gascón, Carlos Sanchis Roig, José Alvaro Cañete García, Matheus Telles, and Nacho Tarin Martinez.

How can I contact Franco Segarra?

You can use AeroLeads to view verified contact signals for Franco Segarra at Valencia CF, including work email, phone, and LinkedIn data when available.

What schools did Franco Segarra attend?

Franco Segarra holds Fifa Diploma In Club Management, Football Business from Fédération Internationale De Football Association ( Fifa).

What skills is Franco Segarra known for?

Franco Segarra is listed with skills including Scrum, Project Management, Teamwork, English, Team Leadership, Reporting And Analysis, Project Planning, and Business Strategy.

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