Fran Greenman-Schmitz Email and Phone Number
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Marketing master, brand builder, storyteller and content creator with proven success building global businesses and impactful customer experiences for companies that want to make the world a better place. Innovative, profit-oriented leader and driver of large-scale, integrated, cross-channel marketing, content and experience campaigns. Producer of powerful "edutainment" content across print, film, TV and digital media with proven ROI impact. Influential change agent with a top-tier MBA and a talent for aligning development with consumer needs. C-Level leader with a unique blend of financial, analytical and creative expertise and experience across industries ranging from consumer goods to education/ed tech to media/entertainment to biotech/med/pharma. Strategic planning and management consulting pedigree coupled with executive experience leading both digital and traditional marketing in omni-channel environments. Proven success attracting seed, grant and private funding, driving rapid growth start-ups and generating results for Fortune 500 corporations.
Highlights For Children
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Consulting Senior Vice President, Brand, Entertainment And Strategic InitiativesHighlights For ChildrenMadison, Wi, Us -
Cmo/ Fractional Marketing Executive/Strategic Advisor/Owner/FounderStrategy Solutions (Marketing Consultancy) 2015 - PresentCMO, Fractional CMO, Marketing Lead, Content Writer/Editor, Exec Producer - Strategy, Marketing, Brand, Franchise, and Innovation resource for purpose-led companies. Clients have ranged from 1B+ entities to start-up launches, including: - Stealth Start up: CMO, investor/co-owner- OpenDor Media: Producer/Executive Producer, Unpacked Junior Developing new video/audio content for kids - Frog Street: (Early Ed) CMO, responsible for all aspects of marketing, ecommerce and strategy- Allstate: Strategy/Content Executive, focused on cybersecurity as part of Allstate's efforts to protect families- Kibeam Learning, Eddy Learning (Ed Tech startups): Marketing/Strategy Executive/equity investor handling strategy, PR, licensing, and growth- Justice For Girls: Contract CMO/CIO (Innovation Officer) - RetailRecruited to lead all marketing efforts across this $1B omni-channel retail brand. Developed innovative process improvements to streamline operations and processes through chapter 11 filing and restructure and company sale. - Rebel Girls (publishing/media company), Strategic Advisor focused on content and partnerships- Great Wolf Lodge: Contract Content Development/Strategy ExecutiveDeveloped content and consumer product strategy, including publishing, licensing, and entertainment planning for an industry-leading family hospitality and entertainment company - Sauk Prairie Healthcare: Research Marketing ConsultantDeveloped consumer insights program for patient advocacy and loyalty marketing efforts- Madison Hyper Innovation (Health Tech startup): Contract Strategy/Business Development executiveFocused on strategy, positioning and business development - Full Compass Systems (Audio/Video/Lighting/Music retailer): Vice President MarketingReimagined and led marketing function, (digital, traditional, content, and events) for a leading professional audio/video/lighting/musical instrument dealer/retailer, initiating a significant profitability turnaround
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Publisher, Kar-Ben PublishingLerner Publishing Group May 2024 - PresentUsKar-Ben is the largest publisher of high-quality, Jewish-themed children’s books in the world. Subjects include fiction and nonfiction for preschool through middle school, including Jewish holiday books, life-cycle stories, Bible tales, folktales, stories about Israel, and Jewish history, reflecting the rich cultural diversity of today's Jewish family. -
Consulting Senior Vice President, Brand, Entertainment And Strategic InitiativesHighlights For Children Mar 2018 - PresentColumbus, Ohio, UsLeader of brand and business model transformation, evolving the enterprise from print publisher to global family media brand through the creation of a brand function to lead digital content creation, entertainment development, licensing partnerships, and brand-led marketing, advertising and PR. Continuing presently in a contracted role developing entertainment initiatives, including audio programs, podcasts, animated and live action episodic series, and managing development and marketing partnerships in support of these initiatives. -
Director Brand Marketing And Content, Content/Experience/EntertainmentAmerican Girl/Mattel 2003 - 2015Middleton, Wisconsin, UsDriver of revenue-generating innovative marketing efforts, including brand and product management; omni-channel marketing integration (including direct-to-consumer and retail marketing); content and experience creation; books and magazine publishing; filmed content development, distribution and marketing; strategic alliance development and consumer products licensing. Producer of 11 feature-length films, animated and live-action TV and streaming properties, MMO games, live experiences and published book and magazine titles. -
Vp MarketingPerceptual Robotics (Video/Web-Based Software) 1999 - 2003Chief Marketing leader of cutting edge web-based software start-up helping customers build tremendous profit and consumer loyalty through web-controlled camera technology, digital photography and streaming content.
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Management ConsultantA.T. Kearney 1996 - 1999Chicago, Illinois, UsMarketing subject matter expert, specializing in restructure and reduction of client cost/benefit models through strategic planning and sourcing, and innovative marketing solutions. -
Internet MarketingNetscape Communications Corporation 1995 - 1997Dulles, Virginia, UsEarly stage employee, managed program which initiated monetization of the free Netscape browser, activating the digital commerce and online content industries. -
Sr Account ExecutiveLeo Burnett 1989 - 1994Chicago, Illinois, UsTrained in Media and Creative (writing and film) departments, then promoted into client service and up the account management chain, driving key accounts for market leaders including P&G, Kraft General Foods, GM, Philip Morris and McDonalds.
Fran Greenman-Schmitz Skills
Fran Greenman-Schmitz Education Details
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Ucla Anderson School Of ManagementStrategy And Entertainment -
Indiana University BloomingtonTelecommunications
Frequently Asked Questions about Fran Greenman-Schmitz
What company does Fran Greenman-Schmitz work for?
Fran Greenman-Schmitz works for Highlights For Children
What is Fran Greenman-Schmitz's role at the current company?
Fran Greenman-Schmitz's current role is Consulting Senior Vice President, Brand, Entertainment and Strategic Initiatives.
What is Fran Greenman-Schmitz's email address?
Fran Greenman-Schmitz's email address is fr****@****tel.com
What is Fran Greenman-Schmitz's direct phone number?
Fran Greenman-Schmitz's direct phone number is +160864*****
What schools did Fran Greenman-Schmitz attend?
Fran Greenman-Schmitz attended Ucla Anderson School Of Management, Indiana University Bloomington.
What skills is Fran Greenman-Schmitz known for?
Fran Greenman-Schmitz has skills like Brand Management, Integrated Marketing, Email Marketing, Product Marketing, Management, Marketing Strategy, Brand Development, E Commerce, Online Marketing, Direct Marketing, Entertainment Management, Partnerships.
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