Fran Greenman-Schmitz

Fran Greenman-Schmitz Email and Phone Number

Consulting Senior Vice President, Brand, Entertainment and Strategic Initiatives @ Highlights for Children
Madison, WI, US
Fran Greenman-Schmitz's Location
Madison, Wisconsin, United States, United States
Fran Greenman-Schmitz's Contact Details
About Fran Greenman-Schmitz

Marketing master, brand builder, storyteller and content creator with proven success building global businesses and impactful customer experiences for companies that want to make the world a better place. Innovative, profit-oriented leader and driver of large-scale, integrated, cross-channel marketing, content and experience campaigns. Producer of powerful "edutainment" content across print, film, TV and digital media with proven ROI impact. Influential change agent with a top-tier MBA and a talent for aligning development with consumer needs. C-Level leader with a unique blend of financial, analytical and creative expertise and experience across industries ranging from consumer goods to education/ed tech to media/entertainment to biotech/med/pharma. Strategic planning and management consulting pedigree coupled with executive experience leading both digital and traditional marketing in omni-channel environments. Proven success attracting seed, grant and private funding, driving rapid growth start-ups and generating results for Fortune 500 corporations.

Fran Greenman-Schmitz's Current Company Details
Highlights for Children

Highlights For Children

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Consulting Senior Vice President, Brand, Entertainment and Strategic Initiatives
Madison, WI, US
Fran Greenman-Schmitz Work Experience Details
  • Highlights For Children
    Consulting Senior Vice President, Brand, Entertainment And Strategic Initiatives
    Highlights For Children
    Madison, Wi, Us
  • Strategy Solutions (Marketing Consultancy)
    Cmo/ Fractional Marketing Executive/Strategic Advisor/Owner/Founder
    Strategy Solutions (Marketing Consultancy) 2015 - Present
    CMO, Fractional CMO, Marketing Lead, Content Writer/Editor, Exec Producer - Strategy, Marketing, Brand, Franchise, and Innovation resource for purpose-led companies. Clients have ranged from 1B+ entities to start-up launches, including: - Stealth Start up: CMO, investor/co-owner- OpenDor Media: Producer/Executive Producer, Unpacked Junior Developing new video/audio content for kids - Frog Street: (Early Ed) CMO, responsible for all aspects of marketing, ecommerce and strategy- Allstate: Strategy/Content Executive, focused on cybersecurity as part of Allstate's efforts to protect families- Kibeam Learning, Eddy Learning (Ed Tech startups): Marketing/Strategy Executive/equity investor handling strategy, PR, licensing, and growth- Justice For Girls: Contract CMO/CIO (Innovation Officer) - RetailRecruited to lead all marketing efforts across this $1B omni-channel retail brand. Developed innovative process improvements to streamline operations and processes through chapter 11 filing and restructure and company sale. - Rebel Girls (publishing/media company), Strategic Advisor focused on content and partnerships- Great Wolf Lodge: Contract Content Development/Strategy ExecutiveDeveloped content and consumer product strategy, including publishing, licensing, and entertainment planning for an industry-leading family hospitality and entertainment company - Sauk Prairie Healthcare: Research Marketing ConsultantDeveloped consumer insights program for patient advocacy and loyalty marketing efforts- Madison Hyper Innovation (Health Tech startup): Contract Strategy/Business Development executiveFocused on strategy, positioning and business development - Full Compass Systems (Audio/Video/Lighting/Music retailer): Vice President MarketingReimagined and led marketing function, (digital, traditional, content, and events) for a leading professional audio/video/lighting/musical instrument dealer/retailer, initiating a significant profitability turnaround
  • Lerner Publishing Group
    Publisher, Kar-Ben Publishing
    Lerner Publishing Group May 2024 - Present
    Us
    Kar-Ben is the largest publisher of high-quality, Jewish-themed children’s books in the world. Subjects include fiction and nonfiction for preschool through middle school, including Jewish holiday books, life-cycle stories, Bible tales, folktales, stories about Israel, and Jewish history, reflecting the rich cultural diversity of today's Jewish family.
  • Highlights For Children
    Consulting Senior Vice President, Brand, Entertainment And Strategic Initiatives
    Highlights For Children Mar 2018 - Present
    Columbus, Ohio, Us
    Leader of brand and business model transformation, evolving the enterprise from print publisher to global family media brand through the creation of a brand function to lead digital content creation, entertainment development, licensing partnerships, and brand-led marketing, advertising and PR. Continuing presently in a contracted role developing entertainment initiatives, including audio programs, podcasts, animated and live action episodic series, and managing development and marketing partnerships in support of these initiatives.
  • American Girl/Mattel
    Director Brand Marketing And Content, Content/Experience/Entertainment
    American Girl/Mattel 2003 - 2015
    Middleton, Wisconsin, Us
    Driver of revenue-generating innovative marketing efforts, including brand and product management; omni-channel marketing integration (including direct-to-consumer and retail marketing); content and experience creation; books and magazine publishing; filmed content development, distribution and marketing; strategic alliance development and consumer products licensing. Producer of 11 feature-length films, animated and live-action TV and streaming properties, MMO games, live experiences and published book and magazine titles.
  • Perceptual Robotics (Video/Web-Based Software)
    Vp Marketing
    Perceptual Robotics (Video/Web-Based Software) 1999 - 2003
    Chief Marketing leader of cutting edge web-based software start-up helping customers build tremendous profit and consumer loyalty through web-controlled camera technology, digital photography and streaming content.
  • A.T. Kearney
    Management Consultant
    A.T. Kearney 1996 - 1999
    Chicago, Illinois, Us
    Marketing subject matter expert, specializing in restructure and reduction of client cost/benefit models through strategic planning and sourcing, and innovative marketing solutions.
  • Netscape Communications Corporation
    Internet Marketing
    Netscape Communications Corporation 1995 - 1997
    Dulles, Virginia, Us
    Early stage employee, managed program which initiated monetization of the free Netscape browser, activating the digital commerce and online content industries.
  • Leo Burnett
    Sr Account Executive
    Leo Burnett 1989 - 1994
    Chicago, Illinois, Us
    Trained in Media and Creative (writing and film) departments, then promoted into client service and up the account management chain, driving key accounts for market leaders including P&G, Kraft General Foods, GM, Philip Morris and McDonalds.

Fran Greenman-Schmitz Skills

Brand Management Integrated Marketing Email Marketing Product Marketing Management Marketing Strategy Brand Development E Commerce Online Marketing Direct Marketing Entertainment Management Partnerships Content Development Digital Media Marketing Management Content Creation Creative Strategy Strategy Experience Strategy Multi Channel Retail Database Marketing Seo Ppc Web Marketing Entertainment Content Management Strategic Alliances Strategic Planning Edutainment Multi Channel Marketing Retail Marketing

Fran Greenman-Schmitz Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Strategy And Entertainment
  • Indiana University Bloomington
    Indiana University Bloomington
    Telecommunications

Frequently Asked Questions about Fran Greenman-Schmitz

What company does Fran Greenman-Schmitz work for?

Fran Greenman-Schmitz works for Highlights For Children

What is Fran Greenman-Schmitz's role at the current company?

Fran Greenman-Schmitz's current role is Consulting Senior Vice President, Brand, Entertainment and Strategic Initiatives.

What is Fran Greenman-Schmitz's email address?

Fran Greenman-Schmitz's email address is fr****@****tel.com

What is Fran Greenman-Schmitz's direct phone number?

Fran Greenman-Schmitz's direct phone number is +160864*****

What schools did Fran Greenman-Schmitz attend?

Fran Greenman-Schmitz attended Ucla Anderson School Of Management, Indiana University Bloomington.

What skills is Fran Greenman-Schmitz known for?

Fran Greenman-Schmitz has skills like Brand Management, Integrated Marketing, Email Marketing, Product Marketing, Management, Marketing Strategy, Brand Development, E Commerce, Online Marketing, Direct Marketing, Entertainment Management, Partnerships.

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