Who is Fran Herrera? Overview
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Fran Herrera is listed as Founder at CRUDA, based in Argentina, Argentina, Argentina. AeroLeads shows a matched LinkedIn profile for Fran Herrera.
Fran Herrera previously worked as Co-Founder at Cruda and Brand Marketing Consultant at Bauhome. Fran Herrera holds Strategy & Planning from Brother Ad School.
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CRUDA
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Profile bio
About Fran Herrera
I've worked for: TikTok, MaryKay, Mondelez (Oreo & FlynPaff), DirecTV, PedidosYa, Brahma, FOX Channel, Natura, Smithfield Pork, Grand Palladium, Purina, Lucciano’s, Dean & Dennys, Dr Lemon, Argentinian National Polo Association, CCU (Salta & Imperial beer), and United Nations. What do I do?I'm good at figuring things out.I ask a lot of questions, try to leave my ego at the door, and be humble enough to know I don’t have the answers. I just help you find them, whoever and wherever they come from. A quick intro: I'm an Argentinian entrepreneur and marketer based in Dubai with 7 years of experience in branding, marketing, advertising, events, and PR across various industries, including real estate, construction, FMCG, retail, F&B, tourism, and most recently, web3 and blockchain.I led a PR campaign with influencers for the biggest nightclub, welcoming 18,000 people in one night. I've also produced over 20 theatre and comedy shows, selling over 20,000 tickets and filling up important venues like Gran Rex Theatre and Luna Park Stadium.I’ve managed partnerships strategy and influencer campaigns strategy for TikTok’s launch event in Argentina.Working at an agency with over 25 years of experience in strategy & branding, strategized for Real Estate, Construction, Hotels, and Wine brands, I've refined my skills in brand strategy, brand identity, audiovisual production & advertising.Living in Dubai I've managed multi-cultural teams, leading projects with clients in USA, UK, India, Spain, China, Italy, and Czech Republic, understanding in-depth blockchain technology, decentralized finance, metaverse, and their impact in brands, and humans.I led brand and public relations strategy for P3 Network, a business & policy group deploying a $1 billion fund focused on digital transformation across U.S., Asia and Africa, managing media coverage for an event hosted in Washington DC. with the King of Ghana. I also developed brand strategy and narrative for APAD, an NFT marketplace for artists and collectors created by Abdullah Qandeel, the controversial Saudi Arabian artist supported by Kanye West and Trump Galleries.Currently working on my new podcast #TalkingRaw What I did, do or I’m doing?- Brand Strategy- Communications Strategy:- PR & Influencer Marketing- Brand Management and Account Management (branding & advertising)
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15 roles
Fran Herrera work experience
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Co-Founder
Current
Nov 2023 - Present
Brand Marketing Consultant
Leading brand & marketing strategy from scratch for BAUHOME Los Angeles, a luxury kitchen, closet, and bath showroom backed by The Baumann Group, a leading German manufacturer founded in 1917 producing 140.000 kitchens every year with +700 showrooms across the globe.For the ones who live to cook. For those who don't settle in life. Built for you, because.
Aug 2024 - Oct 2024
Brand & Communications Strategist
Strategic Leadership: Spearheaded brand, communications, and public relations strategy for Norhart, a pioneering Residential Real Estate Company with 30+ years in the industry, over 1,000 apartments developed, and $230M in assets. Played a pivotal role in advancing the company's mission to tackle the US housing affordability crisis.Budget Management.
Jul 2023 - Mar 2024
Creative Project Manager
Strategic Rebranding Leadership: Directed a comprehensive rebranding initiative for VOY Finance, an innovative fintech operating in Estonia and the UK. Spearheaded the development of a new brand identity, including creative direction, brand positioning, tagline, messaging, and tone of voice. This rebranding was key to VOY Finance's mission to bridge the $3.
May 2023 - Sep 2023
Brand Manager & Strategist
Saw a gap in Dubai’s market and agency’s business model, and developed a branding and strategy business unity from scratch.Brand strategy, brand identity creative direction, messaging and tone of voice development, and website copywriting for the first web3 hedge fund focused on supporting SMEs offering a Sustainability assessment and scoring..
Dec 2022 - Apr 2023
Project Manager
Project Management, Brand Strategy, and Strategic Partnerships.Manage multicultural teams remotely and in-house, working with international clients, including innovation and digital transformation hubs, business and policy groups, investment funds, ESG and Sustainability, blockchain gaming platforms, and NFT projects.
Oct 2022 - Jan 2023
Sr. Pr & Account Manager / Jr. Brand Manager
Key account management and brand strategy execution with an in-depth understanding of brand identity, brand strategy, brand architecture, design system and communications.Helped to increase the agency's business performance and awareness by 40% by capturing new clients and executing a PR-based B2B strategy focused on local market companies.Contributed to.
Jul 2020 - Feb 2023
Senior Event & Pr Manager
In charge of end-to-end strategic planning and stakeholders' management.Organized VIP cocktails for more than 500 guests in each event by defining guest-list invitees and coordinating F&B, music, and audiovisual content providers.Helped to produce more than 20 theater & comedy shows, successfully selling +20.000 tickets and filling 2 of the most crucial.
Feb 2019 - Jun 2020
Seasonal - Semi Sr. Event Manager
Mate.Cool
Peak season role in-site. Managed public relations and guided e-commerce-focused marketing campaigns for PUEBLO LIMITE, the biggest nightclub in LatinAmerica with over 20.000 people capacity.Supervised social media content creation of 5 top Instagram and Youtube creators with +500k followers each by defining content schedules, monitoring deadlines, and.
Jan 2019 - Feb 2019
Jr Marketing Manager
Mate.Cool
Helped to ensure the success of many short-term influencer marketing campaigns for top LATAM brands.Assisted on production for TikTok's official launching event in Argentina, by negotiating budgets with +20 TikTok content creators, coordinating brand activations, and setting up different stages.Executed short-term influencer marketing campaigns for +10 top.
Feb 2018 - Feb 2019
Influencer Marketing Manager
Working at Somos.Fans, one of the most active influencer marketing agencies in LatinAmerica. In charge of influencer marketing campaigns, B2C events, workshops, and brand activations.Worked on coordinating, managing and budget negotiation with diverse creators with over 10 Million followers totally.Scouted, negotiated, and coordinated with Argentina's top.
Dec 2017 - Dec 2018
Junior Event Planner
Ensured the success of comedy & theater shows tours, co-producing them in 3 cities: Salta, Jujuy, and Tucumán.Managed the digital and physical promotion campaigns and public relations strategies, successfully selling more than 2.500 ticketsLed the production of +10 comedy shows in 5 different venues by coordinating schedules, stakeholders, and setting up.
Mar 2017 - Dec 2018
Event Producer
At Endeavor (the leading global community of, by, and for High-Impact Entrepreneurs), I have helped to ensure the success of the most significant entrepreneurship events in 3 cities in Northern Argentina.Managing the set up of 3.000 people venuesHelped to organize and coordinate networking meetings, workshops and VIP Cocktails with Investors, VC’s and.
Mar 2017 - Oct 2017
Producer
Produced and managed FuckUp Nights, a global movement and event series that shares stories of professional failure across the globe.Assisted in content development for events, drafting and distributing promotional materials.
Jul 2016 - Dec 2016
6 education records
Fran Herrera education
Strategy & Planning
Creatividad Con Impacto Social
Sister - Planning & Strategy
Licenciatura
High School Diploma
Santa Teresa De Jesus High School
Education record
FAQ
Frequently asked questions about Fran Herrera
Quick answers generated from the profile data available on this page.
What company does Fran Herrera work for?
Fran Herrera works for CRUDA.
What is Fran Herrera's role at CRUDA?
Fran Herrera is listed as Founder at CRUDA.
Where is Fran Herrera based?
Fran Herrera is based in Argentina, Argentina, Argentina while working with CRUDA.
What companies has Fran Herrera worked for?
Fran Herrera has worked for Cruda, Bauhome, Norhart, Voy, and Luna Pr.
How can I contact Fran Herrera?
You can use AeroLeads to view verified contact signals for Fran Herrera at CRUDA, including work email, phone, and LinkedIn data when available.
What schools did Fran Herrera attend?
Fran Herrera holds Strategy & Planning from Brother Ad School.
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