Fran Irwin Email & Phone Number

New York, Ny, Us

Simi Valley, Ca, Us

Responsible for Inbound marketing strategy including:• Design of Digital Marketing plans to meet company ROCKS • Utilization of AGILE methodology• SEO and PPC campaign content creation for both sales activation and white space lead generation• Wireframing and content creation for Parent and three subsidiary company websites, in support of expansion/rebranding• Planned, wrote copy, and designed email campaigns, created follow-up reports and actionable items for sales staff both programmatically in salesforce and adhoc, as needed• Created multi-touch, multi-funnel 6-week Total Addressable Market campaigns • Demand generation marketing• Email marketing to database of 100k+• Work hand in hand with the Sales team to support initiatives by writing new product proposals, responding to school district RFPs and development of case studies and white papers

Aliso Viejo, Ca, Us

Search Engine OptimizationPay Per Click AdvertisingSocial Media ManagementReputation ManagementEmail MarketingMarketing Automation Integration

Irvine, Ca, Us

Oversaw development of new conversion-friendly website at www.homeunion.com Moved site from old domain with minimal organic impact Total conversion-friendly redesign including design, structure and copy Wrote and edited all site copy Advised technical team on client portal SEO impactManaged PPC campaign of 10k/month, took site from 1 qualified lead a day to more than 20 Wrote all Ad Copy Designed and wrote all landing pages including A/B/C testing Integrated PPC campaign into SalesForce and Marketo Brought CPA from $240+ down to $28 Content creation including videos, blog posts, onsite content, Tweets and other social media contentRan all company Social Media channels including Twitter, Facebook, LinkedIn, Google+, YouTube, Pinterest, Tumblr, Bigger Pockets, Realty411, and OGoingEnacted site-wide Marketo integrationDesigned, implemented, ran and reported on all email marketing campaigns to a database of 6,000 existing contacts, using Constant ContactInternal coordination of and collaboration with the Marketing and Sales departmentsMonitored all written and verbal department communications; external and internalResponsible for Vendor management including writers, printers, trade show vendors, etc.Oversaw Tradeshow and Roadshow marketing effortsProvided sales support at trade shows in the company boothResponsible for all aspects of campaign reporting directly to the CEO and Board of Directors

Irvine, Ca, Us

• Advise SEO team on client strategies and communications• Assist SEO team in interactions with clients• Development of internal process improvements• Enhance the service offering by staying abreast of new trends and updating our best practices and training procedures to align with said trends• Identify new business development opportunities to strengthen and expand existing client relationships• Internal coordination of and collaboration with the SEO and Sales departments• Monitor all written and verbal department communications; external and internal• Monitor and review progress on all SEO accounts• Preparation of documentation such as Customer Satisfaction surveys, white papers and other materials to support the client relationship• Produce and present both internal and external presentations for training purposes• Research and development of new and emerging techniques• Training of staff to stay aligned with new and emerging techniques

San Dimas, Ca, Us

• Assist clients in building and understanding business goals in relation to SEO strategies and programs. • Build and maintain strong client relationships. • Seek business development opportunities to strengthen and expand existing client relationships. • Collaborate with Sales & Marketing to provide business development support for key initiatives and presentations. • Lead client calls to provide insights and recommendations, and create strategic revenuedriving solutions based on client objectives. • Identify emerging trends and collaborate with Sales to create innovative new platforms that leverage these trends and drive incremental revenue to the company. • Develop, implement and manage SEO campaigns, strategies and initiatives. • Develop, manage and provide SEO related reporting for clients and in-house management teams. • Advise on client strategy and provide SEO expertise to optimize campaign results. • Keep up to date on new SEO trends/practices and continually analyze and leverage the opportunities for growing organic traffic. • Research new ideas, trends and technologies within the SEO space. • Stay up-to-date on newest organic search, paid search and social media trends. • Produce and present SEO presentations for customers

Irvine, Ca, Us

UPDATE: After 13 months as a Project Manager as described below, I was promoted to Customer Service Manager, where I assumed de facto responsibility for all Client relationships to include all Communications via phone, IM and email, all monthly and ad hoc reporting, and all internal client- facing activities such as representing the company in meetings on the phone and in person, and giving presentations on the phone and in person. I was ultimately responsible for the success of company communications with 150+ concurrent clients, and had two direct reports. I handle multiple concurrent SEO campaigns for over 25 clients simultaneously; this includes coordinating 3 different production teams along with the sales and marketing departments and the clients. Organic SEO is the focus of my work, researching, planning, developing and implementing campaigns and then making sure they are executed effectively and with regular review and due diligence.

San Carlos, Ca, Us

I was the Operations Manager, System Administrator and Account Manager here at Go Jobs, an online job board. I serviced client accounts via voicemail, email, and live chat, I helped run our proprietary processes and administer our database, as well as whatever other day-to-day tasks came up. I also supported the SEO side of the company, SEO4Jobs.com, designing, evaluating and executing SEO strategies.

Los Angeles, Us

Acted as both an editor and a forum moderator for several movie and video game related mini sites, including 3dactionplanet.com and the Chevy Transformers movie tie-in game.

Charlotte, Nc, Us

Responsible for handling escalated customer complaints relating to the mortgage application process. Researched and resolved customer issues. Analyzed survey data to uncover trends relating to customer service improvements. Created management reports in pivot tables using Excel. Acted as the voice of the customer to management. Diffused irate customers through both print and voice communication. Responded to State agency and BBB complaints.

Developed and taught curriculum for in-house classes to include Robotics, Web Design, Video Game Design and Digital Photography. Supervised and coordinated the activities of two other team members. Developed and maintained website for the Digital Lab. Acted as assistant producer for ‘DinoQuest Online’. Developed and launched several original educational games to support traveling in-house exhibits. Maintained the new “Science in the News” page for the center’s main website. Responsible for researching and implementing after school programs for community youth. Designed and presented monthly technology classes for teachers of all grade levels. Responsible for various community outreach programs and daily interaction with a wide variety of patrons. Designed and managed web page for the Digital Lab, including forums, at www.digilab.org.

Implemented and conducted training courses designed to transition clients from existing systems to IntelliTime’s Web-based Enterprise time and attendance/cost accounting application. Taught up to 4 classes a day, both presentation-style and in hands-on format. Led groups ranging in size from 6 to 200 people and encompassing all levels from User to System Administrator. Additionally, was responsible for working with programming team to provide application support to customers both by telephone and VPN. Provided end-user support at all levels of use. Made site visits when necessary to troubleshoot the application. Ran basic SQL database queries during support and testing. Tested application extensively. Assisted with sales demos and marketing efforts.

Detroit, Michigan, Us

I was a classroom teacher for 5 years post-undergrad. I taught physical science and earth science to 9th graders for 2 years, substitute taught for a year while earning my Master's degree in a variety of situations from adult ed to home school and all points in between, then I taught computer science for grades 6-12 for 2 years. I developed my own curricula and lesson plans and managed classes of as many as 48 students. I handled all grading, classroom discipline and contact with parents as well; my substitute teaching experience allowed me to interact with an extremely broad diversity of students and communities.

B.A., Communications

M.A., Curriculum Development And Instruction