Building Ideas was born as a project specified in the development of contents related to arts, fashion and design. Our challenge makes root in searching those founding and inherent concepts of the projects and the synergy between them. Incorporating art and design -as transformer and differential elements- we achieve the integration between non differentiated parts, action that generates both energy and harmony in things.“To find yourself in the infiniteyou must differentiate to gather afterwards”. GoetheSeeking for the root of the parts (the conceptual core) and studying the characteristics of the target action, we differentiate. Incorporating into the development art and design, we get the split parts to synergize, this is, make them generate more energy together than apart.This is our focus, our target, our modus operandi. Our way to generate surplus and bring authenticity and genuineness in the things that we impulse.

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