Nalantis is a next gen language technology company. We developed an artificial intelligence system that enables machines to understand text and natural language. This technology is implemented by governments and enterprises to build highly intelligent products and solutions with a low-code/no-code approach. Discover all of our solutions and relevant cases on www.nalantis.be.

MIIAtech is a next generation search and analytics software company. It has developed an advanced cross-language Natural Language Understanding platform, called Tautona, which understands the meaning of what is being searched for and delivers the right information when it is needed, faster and more accurately than any other search system.

Company specialized in photography of babies and young children

Kysoh conceptualizes, produces and markets smart companions/personal robots

Director International Marketing & New Business Development + General Manager FS BelgiumMain objective: revitalize organization (national and international) by reshaping, reorganizing, diversification, assess (and stop) all business segments …International : Recommendation & implementation of New Products portfolio for 2006/2009 (incl. new products creation, portfolio benchmarking, …), recommendation and launch of new publishing editions, launch of Franchising system, new territories set up, assessment acquisitions, reorganization of ‘preferred company structure’ … Region : Belgium, France, Austria, Poland, Czech & Slovak Republics, Croatia.FS Belgium: General Management, incl. leading sales department, full P/L responsibility…

Key focus points : marketing – tactical marketing projects – flexible planningFull (and final) marketing responsibility for Pepsi brand in both countries, including marketing communication (advertising, new media, website …), promotions (on-pack, events, …), trade marketing,…. Very flexible and dynamic marketing planning needed for a very dynamic and ever-changing market.Main responsibilities consisted of brand strategies, portfolio management, copy (developed 4 local TV campaigns and 1 international print campaign) and media (incl. bartering), promotion, sponsoring, events, packaging, ...European responsibility to conceptualize, develop and produce a TV series for Pepsi Max around extreme sports for bartering and selling purposes to TV stations around Europe. Budget of this TV series was € 2.6 million.

Key focus points : marketing – general managementMusic business is strongly (read: mainly) driven by marketing : product marketing (“an artist is a brand”), very strong consumer marketing communication (all media – also including partnership deals with other commercial partners), promotions (incl. sponsoring and events) and trade marketing (POS is very determinant for final purchase decision).Strong turnaround and change management role : Reorganized company across all departments and reduced headcount from 51 to 31, cut off and/or reorganized loss-leading departments, set new system (‘blueprint’) for implementation in other countries (incl. plan on ‘Benelux’-approach), …Tactical marketing in a very dynamic and unpredictable market. High flexibility needed to deal with changing launch plans of products.Full responsibility for the profit and loss of BMG Belgium. Included recommendation of yearly business plans and their implementation. Responsibility and supervision on financial, sales and marketing management of the unit.

Key focus points : brand management – researchProduct management for 2 categories: Household Cleaners (Mr. Proper, Spic & Span, Viakal) and Fabric Softeners (Lenor, Special Projects).Media planning for all products – price negotiations.Launched new products (Viakal) and new product line extensions (a.o. Lenor refill pack, Mr. Proper variants)Training of 4 assistants.