Frank Ahrens

Frank Ahrens Email and Phone Number

Principal, BGR PR, head of BGR Analytics. Global media strategist and brand storyteller. Giving clients the data they need for the most important decisions they make. @ BGR Group
washington, district of columbia, united states
Frank Ahrens's Location
Washington, District of Columbia, United States, United States
Frank Ahrens's Contact Details

Frank Ahrens work email

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About Frank Ahrens

I am a results-driven global communications executive and brand storyteller. I have advised C-suite executives, Hollywood producers, high-ranking foreign government leadership and a Nobel Peace Prize nominee in media strategy, content creation, SEO and crisis communications. Clients I've worked with include CJ Group, Bose, LSG Sky Chefs, the Out of Home Advertising Association of America and the governments of South Korea, India and Bangladesh. Working with great teams, I have created high-quality, compelling, pitch-perfect content for distribution across multiple channels. I drove innovation at a Fortune 100 firm in Asia, including quantifiable positive outcomes in brand enhancement, positive top-tier media coverage and online messaging. I spent 18 years as a Washington Post journalist, where I developed a clear and powerful writing style and impeccable editing skills. My time in Korea and my current role have given me invaluable experience in bridging East-West cultural and communication gaps. I am the author of "Seoul Man: A Memoir of Cars, Culture, Crisis, and Unintended Hilarity Inside a Corporate Titan" on HarperBusiness. One of the New York Post's Best Books of 2016, "Seoul Man" chronicles my time as the only American at Hyundai Motor headquarters in Seoul, South Korea, and describes what it takes to succeed in the East Asian business world. If you're a business entering the Korean market, we should talk.To learn more, please visit www.frankahrens.com.I still write in my spare time. My pieces have appeared in Foreign Policy, Forbes, The Washington Post and The Diplomat.

Frank Ahrens's Current Company Details
BGR Group

Bgr Group

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Principal, BGR PR, head of BGR Analytics. Global media strategist and brand storyteller. Giving clients the data they need for the most important decisions they make.
washington, district of columbia, united states
Website:
bgrdc.com
Employees:
118
Frank Ahrens Work Experience Details
  • Bgr Group
    Principal, Head Of Bgr Analytics
    Bgr Group 2014 - Present
    Washington D.C. Metro Area
    At BGR Group, a top-ranked Washington lobbying and public relations firm, we tell clients' stories across all traditional and digital media channels, for both external and internal communications campaigns. We win positive earned media in top-tier U.S. outlets and create high-quality print, graphic, video and social content for earned and paid media. We can help our clients repair and enhance their online image, from Wikipedia maintenance to winning Page 1 of Google search, using the latest SEO tactics. Our clients include Fortune 100 tech, service and manufacturing firms, high-ranking government officials from Asian, African, European and Middle Eastern nations, as well as foreign entities and individuals. RESULTS: A sovereign-nation client sought to raise media awareness and positive coverage of issues ahead of a key diplomatic event. Through my extensive contacts in the media, I was able to generate positive news and opinion coverage from outlets including Politico, the Financial Times, The New York Times and The Washington Post, among many others, including an editorial and front-page story in The Post. In a seven-day period around the event, I helped generate 1,223 media mentions of key terms, with overwhelming positive sentiment toward my client and significant pull-through of my client's messaging.RESULTS: A global food services provider sought to launch its first-ever internal communications campaign. We built a communications architecture, based on a mobile-first dual-language website, that included an email and text messaging signup function in order to voluntarily gain employees' contact information. We supported the signup campaign with workplace print creative and incentive giveaways, deployed at dozens of work sites across the U.S. We created databases of employee information, enabling the company to target messaging in specific languages to specific work sites.
  • Author, Writer, Speaker
    "Seoul Man"
    Author, Writer, Speaker Jun 2016 - Jul 2017
    Washington D.C. Metro Area
    Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, and hilarious memoir.When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than ten non-Koreans at a company headquarters of thousands of employees.For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. While his appreciation for absurdity enabled him to laugh his way through many awkward encounters, his job began to take a toll on his marriage and family. Eventually he became a vice president—the highest-ranking non-Korean at Hyundai HQ.Filled with unique insights and told in his engaging, humorous voice, Seoul Man sheds light on a culture few Westerners know, and is a delightfully funny and heartwarming adventure for anyone who has ever felt like a fish out of water—all of us.
  • Hyundai Motor Company
    Vice President, Global Corporate Communications
    Hyundai Motor Company Oct 2010 - Dec 2013
    Seoul, South Korea
    Oversaw and managed the daily and long-term strategy for corporate communications for Hyundai Motor at headquarters in Seoul, South Korea, for overseas divisions including the U.S., Europe, Brazil, India, Russia and the Middle East. Helped make Hyundai Motor fastest-growing brand in 2011, 2012, according to Interbrand, and supported efforts that resulted in Car Of the Year wins and shortlisting. Worked closely with company's government affairs offices in Washington D.C. and Brussels on regulatory, local-origin and trade issues.RESULTS: -- Designed and initiated a global media campaign that resulted in Hyundai Motor's fuel-cell vehicle moving from No. 5 among its competitors in media mentions and positive sentiment to No. 1 over the span of one year. -- Built company's first English-language media web site.-- Hired company's first English-language editor.
  • The Washington Post
    Reporter/Editor
    The Washington Post Aug 1992 - Sep 2010
    Washington D.C. Metro Area
    Was a reporter, blogger and editor in the business, features and and sports sections. Covered global financial crisis from 2008-10, appearing frequently on CNBC, PBS NewsHour and other networks. I was part of The Post's Pulitzer Prize-nominated coverage of the financial crisis.

Frank Ahrens Skills

Corporate Communications Public Relations Strategic Communications Journalism Strategy Newspapers Media Relations Social Media Editing Management News Writing Politics Newspaper New Media Internal Communications Crisis Communications Copy Editing Speech Writing Blogging Press Releases Editorial Writing Automotive Storytelling Digital Media

Frank Ahrens Education Details

Frequently Asked Questions about Frank Ahrens

What company does Frank Ahrens work for?

Frank Ahrens works for Bgr Group

What is Frank Ahrens's role at the current company?

Frank Ahrens's current role is Principal, BGR PR, head of BGR Analytics. Global media strategist and brand storyteller. Giving clients the data they need for the most important decisions they make..

What is Frank Ahrens's email address?

Frank Ahrens's email address is ah****@****ail.com

What schools did Frank Ahrens attend?

Frank Ahrens attended West Virginia University.

What are some of Frank Ahrens's interests?

Frank Ahrens has interest in Children.

What skills is Frank Ahrens known for?

Frank Ahrens has skills like Corporate Communications, Public Relations, Strategic Communications, Journalism, Strategy, Newspapers, Media Relations, Social Media, Editing, Management, News Writing, Politics.

Who are Frank Ahrens's colleagues?

Frank Ahrens's colleagues are Santosh Kumar, Jagannathan Raghavendran, Bougrine Rachid, Diego Alfonso Ortiz Anguita, Yenifer Nicol Montecino Aravena, Alex Bedwell, Daniel Hoffman.

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