Regional And Social Media Specialist
Current• Monitors business activities for assigned portfolio to measure and report on marketing metrics, reputation sentiment, and evaluates the business impact of marketing activities. Makes recommendations for optimizing results.• Participates in the annual business planning process for each community by recommending marketing and advertising strategies.• Partners with operations to develop, coordinate, and implement marketing and/or advertising pieces or campaigns.• Ensures… Show more • Monitors business activities for assigned portfolio to measure and report on marketing metrics, reputation sentiment, and evaluates the business impact of marketing activities. Makes recommendations for optimizing results.• Participates in the annual business planning process for each community by recommending marketing and advertising strategies.• Partners with operations to develop, coordinate, and implement marketing and/or advertising pieces or campaigns.• Ensures all marketing activities are consistent with Centerspace and community brand standards to ensure that our mission, core values, “voice,” trademarks, logos, colors, typography, and regulatory restraints are consistently applied to all marketing communications.• Provides on-going marketing support to community teams, and business leaders.• Manages relationships with outside marketing suppliers to deliver individual project identities, marketing campaigns, visual media, websites, sign programs and other online and offline marketing communications.• Manages on-boarding and off-boarding of communities within assigned portfolio.• Coordinates and manages photography, virtual staging, and virtual tours, including archiving in internal database and online distribution among multiple channels.• Responsible for maintaining and publishing the corporate social media calendar.• Monitors social media activity to measure and report on key performance indicators.• Informs and supports Centerspace’s marketing and communications strategy as it applies to social media and web content to build engagement and brand awareness.• Serves as content creator, publisher and manager of Centerspace’s social media channels and ensures content adheres to brand standards of quality, excellence, and fair housing guidelines.• Manages or supports other marketing, advertising, property management or administrative projects as needed. Show less