Frank Baart Email & Phone Number

Antwerp, Be

Aalst, Belgium

• Created, developed, and implemented multi-channel Marketing Plan for the Industrial Division in Europe, in line with divisional strategic goals. • Planned and coordinated combined efforts to introduce a new belt range: complete marketing plan, multichannel, multiple customer touch points approach. • Managed Distributor Advisory Council and organised regular meetings and yearly conference. • Developed from scratch a Road Show in the UK market, touring aftermarket distributors and OE customers, to promote the Industrial Fluid Power portfolio - reached 95% customer satisfaction. • Initiated and coordinated creation and publication of a catalogue for the Gates-EMB Tube Fittings range. Invited 50+ major customers throughout Europe, promoting EMB range to all Gates Fluid Power and defining link and synergies between both companies. • Improved targeting and followed-up with customers through use of Salesforce CRM platform and direct mailing.

Aalst, Belgium

• Managed and mentored three product managers.• Completed a European V-belt market study in preparation for the introduction of a banded V-belt value line.• Positioned product range (size range, pricing, packaging/promotion) in the non-premium segment, which had not been covered by Gates until that moment.• Identified areas with biggest potential growth and focused marketing efforts accordingly.• Introduced a completely new 'look and feel' of products, packaging, and website with clear distinction to the Gates premium range (www.gatesdelta.com) - unit sales doubled and turned around initially reluctant customers. • Managed a range and applications catalogue of drive belts for scooters and recreational vehicles.

Aalst, Belgium

• Conducted market and customer research for potential additions to the Automotive Replacement product portfolio.• Initiated and managed set-up, development, and market introduction of two completely new product ranges.• Created a new department within the division, aimed at providing technical support and training for parts distributors and garages.• Recruited and managed four technical support specialists across Europe.• Developed technical bulletins to improve installation quality of Gates parts at garage level.

Aalst, Belgium

• Integrated four acquired product lines into the aftermarket portfolio--adapted to the European requirements. • Introduced a multi-user integrated specification research and product management platform to increase efficiency and accuracy of product and application data generation. • Led an international project to launch a complete product makeover, resulting in YoY sales increase of 30% and an AAGR of 10% of the contribution. • Managed 11 people, assisting with professional development and growth

Aalst, Belgium

Aalst, Belgium