Frank is a highly experienced Creative Director who has led teams and created award-winning, business building work across all touch points including digital, social, TV/video, experiential, brand design, radio, OOH and in-store. He has expertise collaborating with agency account directors, planners, client marketing directors and brand managers on a wide variety of strategic marketing plans and initiatives. In addition to leading the creative for Global P&G-Swiffer, Dawn and Cascade, he has worked in most every category for agencies big and small on accounts including Boston Beer, Capital One, Trojan, Pfizer, Aflac, Heineken, Marimed and Sandy Hook Promise to name a few.Having an art direction background, Frank has a strong design aesthetic but also a wide range of advertising experience including being involved in brand planning and strategy for many 360 campaigns. He is a believer in big ideas and memorable work that propels brands, cuts through the clutter and gets into the culture. Frank also has a knack for copywriting. For example, he wrote the iconic tagline, "What's In Your Wallet?" for Capital One. Also, "Stop Cleaning, Start Swiffering.", "Get Dawn and Get Done." and "What good smells like." for Sapadilla all-natural cleaning products, as well as many TV and radio scripts, headlines and social posts. He has successfully helped agencies win new business and expand their existing businesses. Frank is a pro at being on set and shooting, and all aspects of video production and editorial. He has also created and managed teams to develop websites, HTML banner ads, collateral pieces, guerilla marketing ideas...most every form of content. He takes pride in being creatively prolific, and a perfectionist in the craft and execution of the work.Portfolio: frankbele.com
Listed skills include Creative Direction, Creative Strategy, Interactive Marketing, Advertising, and 27 others.