ALFAHIM is one of the UAE’s most successful family businesses. Based in Abu Dhabi, the Group has played an intrinsic role in the development of the country’s progressive economy, and continues to harness its assets to deliver on a clearly defined mission: To remain a leading sustainable group of companies providing prosperity for future generations across multiple industries.The Alfahim Automotive business represents major global brands like Mercedes-Benz, Jeep, Fiat and Michelin in the… Show more ALFAHIM is one of the UAE’s most successful family businesses. Based in Abu Dhabi, the Group has played an intrinsic role in the development of the country’s progressive economy, and continues to harness its assets to deliver on a clearly defined mission: To remain a leading sustainable group of companies providing prosperity for future generations across multiple industries.The Alfahim Automotive business represents major global brands like Mercedes-Benz, Jeep, Fiat and Michelin in the Emirate of Abu Dhabi, as well as Bosch and several of its sub-brands in the entire UAE. In addition, the automotive leasing business unit was added to provide an even better customer experience. Directly reporting to the Chairman & the Board, I was responsible for 6 business units with an overall headcount of over 1000 employees and an annual multi-billion AED turnover. Show less

Mercedes-Benz is a global automobile marque and a division of the German company Daimler AG. The brand is known for luxury vehicles, buses, coaches, and lorries. The headquarters is in Stuttgart, Baden-Württemberg. As Director of Sales & Marketing, my key responsibilities was re-designing the margin model for the Austrian dealer network liaising between Daimler AG and the Austrian MB Dealer Council and initiating a 2020 strategy for Mercedes-Benz in Austria.

Daimler Middle East & Levant (DMEL) was the Daimler regional office for the GCC-markets, the Levant region as well as Yemen and Pakistan.